Posts Tagged ‘SXSW Cares’
I would be completely remiss if I didn’t put a spotlight on SXSW Cares this weekend.
If you aren’t familiar with South by Southwest (SXSW), it’s one of the largest conferences and festivals in the world that brings music, film and interactive together every year in Austin, Texas. On the eve of this year’s Interactive portion, an unthinkable act of nature hit Japan and devastated a country and its people.
I wasn’t able to attend SXSW this year and while I missed seeing my friends and connecting with new ones, I’ll be honest—I didn’t miss the often narcissistic ‘see and be seen’ party atmosphere. That said, the beauty of SXSW is that it is what YOU make of it.
That is why I was so proud when I started hearing the news about SXSW Cares, which was started by my friends Leigh Durst and Deb Ng (along with Rob Wu of CauseVox, Jess Lin and The American Red Cross). It would have been so easy to get swept up in panels, book signings, parties, socializing and photo ops, but this team was heads down in trying to make a difference and trying to help those who needed it most.