Posts Tagged ‘social networking’
Since the Motrin uproar and Chris Brogan scrutiny I have been wondering (out loud to some) who made/makes the social media rules? Is it a person? By committee? By culture? I still have yet to receive an answer.
As marketers it’s our nature to test, test again and re-test…and to push the limits. When did this change? Let’s face it, times have changed with technology advancements. And not all people involved in social media are marketers (or people involved in communications, PR, SEO, etc.). And as marketers we need to understand that and move forward with new ways to market (anyone remember when SEO/SEM was new?).
Social media is new territory and we are still learning and exploring. Being social with other people or customers isn’t anything new. Being trustworthy shouldn’t be worth an award or prize, it should just be. There should always be etiquette when dealing with other people, that’s just common decency. And we should be plain smart about how we present ourselves. You get what I am saying…
Social media is already coined the wild west and these types of incidents just convince companies even more so that it is. And this untamed wildness isn’t just effecting social media…it’s spreading to traditional marketing too. If it’s not the wild west, then perhaps it’s an ivory tower because a lot of people seem to want to put themselves on pedestals.
So, I just have one question. Who made the social media rules?
And if anyone can’t answer that question, then why should we follow them? And why should people be chastised for bending or breaking unwritten rules?
[Image: Blake Studios]
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Since this isn’t something that I normally write about, please promise to respect me in the morning…
- I was bit by a snake when I was five. And as you can imagine, I now abhor snakes. I can’t even look at them on TV or in a glass case…doing so causes me to get sick to my stomach and makes my hand ache. Completely psychological, I know. And, after all what other choice did the poor snake have after being snatched up like that?!
- When I was in college I volunteered for a semester at KenCrest. My job was working with infants and children that had developmental, neurological, and different learning difficulties. I worked with kids whose parents dropped them off for the day and kids who were institutionalized because they were born with down syndrome, trisomy 13 or survived SIDS. Needless to say, it was the full-time, live-in kids that grabbed my heart.
- I started riding horses (Hunter, not crazy Jumper) when I was 19. Through the years I have ridden all kinds of horses: Quarter, Welsh Pony, Arabian, Hanoverian and a Mustang, but never owned one. Eventually, I had to stop riding at 35 when a car and subsequent riding accident caused a lot of soft tissue damage that lead to severe migraines. I love horses and miss riding a ton. Someday I hope to get back in the saddle.
- I am REALLY bad at math. Really. Bad. Well, except for tipping and figuring out a 20% discount on a new pair of to-die-for Lucchese boots. And yet I am very analytical…how’s that for a cruel joke? Being bad in math probably explains why I am addicted to shows like CSI, House, Bones, etc. It’s not the blood and gore; it’s the analytics behind what they do. I have always dreamed of working for the FBI or CIA. I guess I am just jealous that I’ll never be able to catch murderers, criminals or solve weird illnesses.
- I have this weird ability to connect things that seem completely unrelated. It’s like putting together a puzzle in a nano second. Apparently it’s a trait that is inherent to being an ENTP. But who knows for sure, it could be some odd genetic flaw that is still undiscovered.
- I don’t have a creative bone in my body. I can’t draw, paint, play an instrument, sing, or dance. Nope, nada, not a one. That’s probably why I am so passionate about music and the arts. The ability for a human to create, draw or paint a life-like image or to sing a Verdi opera just stirs me to my soul. (Yeah, and I am jealous too.)
- And in killing two birds with one stone, the photo of the Triumph up above is the 6th picture in my Flickr account (thanks to Michelle Wolverton for tagging me in that meme. BTW, I don’t have a 6th page yet) and my last little known thing. What’s so special about the Triumph? Well, it’s my husband’s and I have been dying to ride on it, but haven’t gotten up the nerve to actually get on it other then when it’s parked in the driveway. Oh, and my mom promised to break both my legs and disown me if I ever did. That might explain a few things…
I tag the following people:
- Connie Reece
- Heather Rast
- Jason Falls (pay back for the best practices meme that went around)
- Paul Chaney
- Sonny Gill
- Michelle Wolverton
- Marc Meyer
Here are the rules:
- Link your original tagger(s) and list these rules in your post.
- Share seven facts about yourself in the post.
- Tag seven people at the end of your post by leaving their names and the links to their blogs.
- Let them know they’ve been tagged
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Chris Brogan had a recent post about whether or not every conversation needs to be touched. Of course touching or engaging in every conversation that occurs across the Internet would be virtually impossible and a full-time job.
But how about when the conversation is no longer touched by the person/company that created it? It could be because they just don’t have the time to engage in the conversation or that they just chose not to.
When the two-way conversation ends, is that an indication that social media doesn’t scale? When I asked this question on Twitter, I received some interesting insights. Some folks thought it’s okay not to respond to every comment (and I’ll expand this to it’s okay to not engage every conversation) and some thought that companies are already showing evidence of scaling. But the most interesting perspective, and one I hadn’t thought of, came from Russ Somers. His thought was that social media scales like a party. As in you can’t dance with everyone at the party, but you can throw such a great party that everyone dances with each other.
Sticking with this analogy, I’ll ask how long does just being able to throw a great party last? When do the guests get tired of dancing with each other because their host can’t or won’t dance with them? What happens when a guest feels slighted, do they move on to the next party where the host does dance with everyone?
Analogies aside, what does this mean for businesses? If they are enticed to join the on-line conversation (social) via Web 2.0 tools (media), what happens when they can no longer provide that two-way conversation…the reason behind why they got involved in the first place?
Chris has another recent post that equates social media to café-shaped conversations as in conversations aren’t suppose to scale because they are meant bite-sized.
After mulling this over for the last four days, here’s the conclusion that I came to. Let me know if you agree or disagree.
Two-way conversations are not scalable. Once they reach the tipping point, two-way conversations revert back to one-way conversations (or the community conversing amongst themselves). At this point, Web 2.0 tools join the arsenal of traditional marketing tools (such as direct marketing, e-mail marketing, PR, advertising, etc.) to continue mass, one-way communication efforts.
If you agree, how can companies manage small-scale two-way conversations in such a way that they do not alienate the people that are trying to have a conversation with them?
If you disagree, how is social media scalable? Is it only a matter of building out a social media department that handles responding to blog posts or community managers to handle on-line requests?
[Image: Archives of Ontario]
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This quote truly sums up this Thanksgiving holiday for me. I am thankful for my family and friends as they are my life.
I am also very thankful for the social media community (you know who you are!!) and how you have embraced and accepted my passion for marketing, communications, PR and social media.
I am truly grateful, but what works for me this holiday season is paying in kind somewhere else. And hopefully I can do that by creating content that makes someone’s job a little bit easier or stretches their brain a bit and by sharing the brilliance of others. In return, I am the recipient of thought provoking and engaging conversations (on- and off-line) and wonderful friendships. I am continually amazed everyday how my world keeps getting smaller and smaller!
This Thanksgiving, how are you “pay[ing] ‘in kind’ somewhere else in life?”
Wishing you, your families and your friends a lovely Thanksgiving!
[Image: Positive Communication]
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Remember when you were a teenager and you experienced something that seemed so once in a lifetime? And you knew, you just knew deep inside, that it would never happen the same way again. It could have been a great vacation, a fun time with new summer friends…or yes, even a summer romance.
Many people in social media talk about “shiny new object syndrome” or my favorite from Scott Monty—GMOOT—you know, when the powers that be demand that you “get me one of those!” But my experience with Plurk is not that.
Anyone who knows me knows that I am a Plurk evangelist. Or was.
I like Plurk A LOT and I actually quite like and enjoy the user interface. But more than anything, I really like the people (well, the people I friend and who friend me) most of all.
Here’s the thing…
I can’t, with a straight face, continue to say I am a Plurk Evangelist because I so rarely use it these days. It’s not that I don’t think it’s a viable social networking tool, heck no! It’s just that I don’t have the time to dive into so many great conversations…and that above all else I miss tremendously.
Jennifer Leggio’s recent post, ‘Plurk dissolves into a social networking ghost town’ hit me like a running start punch right to the gut. I didn’t like what she was saying. I didn’t want to hear it and I wanted to tell her that she’s wrong. Jennifer dissects Plurk like a new shiny object, but it’s her job to be analytical and objective. She wonders how Plurk can be used as a business too and dismisses it as not being sustainable or viable. I can’t do that. Plurk to me is the people, NOT the tool. And through Plurk I have hired three vendors/partners that I might not have known otherwise (last time I checked that is business, is it not?!)
Plurk is my summer romance and I won’t let anyone tarnish the memories I have of the hours (and I mean HOURS) of long conversations, the super smart Plurkshops, the kidding around and silliness and best yet, the truly wonderful friends that I cherish. Those experiences can’t be taken away or forgotten.
I will continue to use Plurk, you bet your bottom dollar. But I just can’t use it like I once did, that’s all.
And because words don’t often times communicate what I really think/feel, here’s a video version (4:44):