Posts Tagged ‘Social Media’
Why the Marketing Mix Might Not Be Working for Your Customers
It is with great pleasure that I kick off October with a post from my friend Valerie Simon.
Valerie is a Senior Vice President at BurrellesLuce; a public relations columnist; a writer; a co-founder of the #PRStudChat (a Twitter chat focused on creating conversations between PR students and professionals); and a co-founder of Help A PR Pro Out (HAPPO). And if that isn’t enough, she’s also smart, creative, engaging, funny, a mentor to many and remarkably patient. If you don’t know Valerie, follow her on Twitter…you won’t be disappointed.
by Valerie Simon (@ValerieSimon)
In 2004, I wrote an article for Brandweek discussing a future in which the speed of commerce and the availability of “real time information” would lead to a decrease in price discrepancies for competitive products and increase the commercial importance of intangibles such as service, brand loyalty, prestige and celebrity. 6 years later, I’d encourage those in marketing to completely reevaluate all of the traditional “4 P’s”
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Dear Marketing & PR Pros: You’re Still Pushing
There have been many conversations around where social media should “live” (marketing or PR or somewhere else) and which silo (marketing or public relations) is gaining a better foothold in managing (internally) or growing (agencies and consultants) social media business.
But in observing daily how both marketing and PR professionals are engaging in social media, I still see a lot of pushing versus engagement and understanding (or maybe even empathy). Even from those who say they “get” social media.
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In Search of Integrated Marketing Genius
Yeah, you. You’re the genius I am referring to!
In all the years of blogging here at The Harte of Marketing, I haven’t really asked for much, but I need your help.
I am looking for examples, case studies (I dread using that term, trust me), or even bread crumb trails that might lead me in the right direction. I’ve been digging around for examples of smart integrated marketing and customer-centric organizations to shine a spotlight on here at The Harte of Marketing.
While exploring the depths of the interwebs (my friend Tish Grier says it’s akin to spelunking), I have found some great articles, examples, interviews, but I know there is more to uncover. I am looking for examples where companies have…
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The Meme to End All Memes
by Beth Harte and Geoff Livingston
The anti-social media guru meme received a death wish from Shel Holtz last week. As early co-authors of two top 25 posts that put some early flames to that fire, we couldn’t help but take notice. And we thought to ourselves why just stop with the anti-social media guru meme, there are so many rehashed tired conversations that could stand for a shorter shelf life.
With that, this is the meme to end all memes! Or at least these 10. This is written with a bit of east coast humor so take it tongue in cheek, please.
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Failed Icon
Failed icon. Sounds like dismal hook to hang one’s hat on doesn’t it? Especially given that most of us have such an aversion to failure in life and business—or even being associated to failure in any way.
When you think of failure, would you consider someone who:
- has spent a large amount of their career on educating and helping corporations and marketers to become customer-centric;
- is a Professor Emeritus at a well-known university that has a graduate program to educate students in being data-driven to ensure that customers’ needs and wants are met;
- has written over 10 books on subjects like driving and determining brand value and measuring ROI; and
- was named one of the 80 Most Influential People in sales and marketing a failure?
No, I wouldn’t either.
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Tags: customer-centric marketing, don schultz, integrated communications, integrated marketing, integrated marketing communications, Marketing Communications, Social Media | 
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The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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