Posts Tagged ‘SMBs’
People have been asking me if small businesses are better at being customer-centric. So, I thought I’d do a little research this morning to see what the trend is. As you will see, the discussion on the topic goes back a few years. I will need to do some digger deeper to provide examples of small businesses who have been successful as a customer-centric business (Note: adding that to the “to do” list. If you know of any, be sure to let me know.).
The one thing I noticed when researching—and this is very important—is that a lot of articles and blog posts around the topic of small business and customer-centric were focused solely on customer service.
Please understand that customer-centric and customer service are not synonymous.