Tonight on our weekly #pr20chat we discussed the seven deadly sins of public relations 2.0, a topic suggested by Rodney Rumford and Kat Calbes.

I had no doubt that we’d identify some sins that are keeping PR pros from harnessing the power of social media to engage ALL of their publics. Without further ado: 

Deadly Sin #1: Becoming too involved in relationships

Deadly Sin #2: Only focusing on media and blogger relations

Deadly Sin #3: Not understanding technology [Christopher Pollock]

Deadly Sin #4: Thinking you can still control the message [Christopher Pollock, Susan Getgood]

Deadly Sin #5: Approaching social media as a channel [Jason Kintzler]

Deadly Sin #6: Not understanding group dynamics, sociology, anthropology [Giles Crouch, Brian Solis]

Deadly Sin #7: Not Integrating communications efforts

Other Deadly Sins…

• Setting unrealistic, over promising expectations [Lauren Vargas]
• Cramming traditional “push” PR tactics into conversational social media [Jason Kintzler]
• Your client’s brand has no friends, fans or followers [Jason Kintzler]

I hope I didn’t miss anyone or any other sins! What other sins would you add when it comes to PR 2.0?

[Image: iStock]