Posts Tagged ‘PR 2.0’

After discussing the inauthentic nature of PR in my last post, I hope you know that I do respect and enjoy being part of the PR profession (well, except those PR areas that are broken) and truly believe that most PR folks are engaging in PR in a way that is effective. That said, I still believe that ghostwriting from PR pros (or profs) isn’t necessary or authentic (I am not sure that there’s much that can convince me…but I’ll keep an open mind, I promise).

I thought it might be a useful conversation to discussion how PR 2.0 will keep you SO busy providing strategic services/counsel for your clients or employer you won’t need to worry about ghost blogging and tweeting as a source of income or a way to show value for one’s job. And I know for a lot of PR agencies and pros that might not truly understand the nature (dare I say, culture) of social media, those are areas of concern. I get it, I really do. 

While this might not be as interesting as a debate, perhaps it will prove to be more useful. 

Today’s typical and traditional PR person does a lot of the following tasks: 

• Builds relationships with third-party resources (usually the media, sometimes bloggers)
• Maintains existing relationships
• Does research
• Listens/Analyzes (usually online/print pickups)
• Writes plans
• Provides counsel
• Creates targeted messages
• Conveys timely news with constituents (but typically media and maybe bloggers)
• Builds a brand’s reputation
• Maintains a brand’s image
• Deploys crisis communications
• Clips or tracks pickups or mentions
• Provides measurement of campaigns
• Handles some marketing communications (including collateral, website content if a marketer isn’t part of the team)

 With PR 2.0 you can add the following to your skills, deliverables and job description:

• Monitors brand in real-time
• Listens/Analyzes online conversations or mentions in real-time
• Responds promptly
• Conducts primary research in real-time
• Engages in two-way conversations with ALL constituents (in-house PR folks)
• Participates in social networking in a value-add way (in-house PR folks)
• Develops new online skills (blogging, wikis, RSS, etc.)
• Understand the importance of building relationships with all constituents (media, bloggers, employees, investors, fans, friends, followers, detractors, etc.)
• Responsible for Search Engine Optimization
• Identifies & engages with influencers and brand evangelists (in-house PR folks)
• Manages communities of constituents (in-house PR folks)
• Integrates new technologies into PR plans
• Shares industry information, not just key messages
• Builds communities
• Engages evangelists to help create word of mouth
• Understands that engaging in PR 2.0 will help at time of crisis
• Stays up-to-date on trends
• Trains management, co-workers and/or clients constantly 

I don’t know about you, but to me that looks like a pretty busy job to me! All without having to ghostwrite or tweet (sorry, I couldn’t resist).

I cannot take complete credit for these lists. While I have been engaged in PR for a long time, some people just say things more succinctly than I do…and I like to give the credit they deserve. So, please, seriously, if you haven’t read PR 2.0 by Deirdre Breakenridge, add it to your reading list. She makes the transition to PR 2.0 crystal clear, easy-to-swallow, and provides a lot of proof points (i.e. some of the list information is from her book). John Bell at Ogilvy is another source of great information when it comes to the PR pro of the future (be sure to read John’s post when you get a chance). He’s the guy behind this post’s image and some of the items on the PR 2.0 list. 

I am sure that I am leaving things off of both lists, so please be sure to add where necessary if this is too simplified.

Thoughts? Opinions? Objections?

[Image: John Bell]

Even More Goodness! Related Posts:

• The Seven Holy Grails of Public Relations 2.0
• The Meme to End All Memes
• Does accreditation have value for PR pros?
• PR 2.0: #pr20chat May 20, 2009

In our little social media world we always talk about what organizations are doing wrong and the seven deadly sins that are made when it comes to PR 2.0, but not about what they get right. [And I say 'little' because, let's face it, PR 2.0 isn't mainstream yet.]

There are lots of PR pros working hard to get it right every day and when things come together, there’s an amazing sense of accomplishment and success. But all too often, it’s short-lived and overshadowed.

So then, what are the seven holy grails of PR 2.0? What is it that we continuously strive for like we’re King Arthur and the Knights of the Roundtable? [Feel free to think Monty Python if it gives you a chuckle.]

This week’s #pr20chat brings us some interesting grails…

Grail #1: Having researched benchmarks (overall or per campaign) [Susan Cellura]

Grail #2: Quality testimonies across multimedia platforms [Lisa Devaney]

Grail #3: Quantifying how much the needle has moved [Stephanie Mrus]

Grail #4: Agreement on Objectives (Output, Outtake and Outcome)

Grail #5: Consistent key messages regardless of vehicle or voice [Stephanie Mrus]

Gail #6: Having evangelists broadly share key messages [Susan Cellura, Stephanie Mrus, Wendy Van Parys, Lisa Loeffler]

Grail #7: At its heart, an organization and its employees must live what it’s doing in social media/PR 2.0 [MattSnod]

Other notable grails mentioned:

• Complete transparency between client and agency [Narciso Tovar]
• Overhearing (in public) people talking about an initiative you helped bring to life. [Len Kendall]
• Extracting & quantifying Word of Mouth results from clients to measure success. [Lisa Loeffler]
• Breaking down silos. [Stephanie Mrus]

One thing to keep in mind when reading (and responding) to the list of grails is that there are many PR pros come from different backgrounds, experiences and types of organizations. There are no standards across the board…just yet. So, if you think any of these aren’t grails and have achieved some or all of them, it would be great if you could share your insights so we don’t continue to think that these grails are only legends in our own minds.

How do we achieve these grails? What’s holding us back? What would you add or remove?

One that I’d add is PR pros understanding how to communicate and partner with ALL publics (not just the media and bloggers).

NOTE: #pr20chat is every Wednesday night at 8pm EST on Twitter. Feel free to join in anytime and to offer up topics for discussion.

[Image: iStock]

Even More Goodness! Related Posts:

• PR 2.0 will double your workload
• Does accreditation have value for PR pros?
• PR 2.0: #pr20chat May 20, 2009
• For Hire! Searching for My Next Career Opportunity

Today’s post is brought to you by Arik Hanson, APR, ACH Communications. Arik is a talented PR pro that shares a ton of great PR and communications insights at his blog Communications Conversations and on Twitter. If you’re a PR professional looking to get ramped up in how social media is changing our profession, I suggest you add Arik to your list of mentors.

There’s been a lot of talk recently―both online and off―about the value of accreditation for PR professionals. And it’s not just idle chatter. Just ask Patrick Evans. He had an interesting post about APR accreditation recently (his blog has since been taken down) that spurred a passionate conversation between those both for and against it (Note: If you’re interested there’s a Twitter conversation today at 1 pm EDT-To join in, follow #accredchat.)

The question on many minds: Is APR certification worth the effort and expense?

In the spirit of transparency, I earned my APR four years ago. And I think there a number of reasons to pursue the designation. If you’re on the fence and contemplating taking the exam, here are three benefits to consider: 

• It’s about the journey, not the outcome. For me, earning my APR was far more about the process than the outcome. During my studies, I met so many wonderfully smart PR professionals-many of which I now consider good friends, trusted colleagues and mentors. The process also forced me to take a step back from my day-to-day PR role and focus on the basics, the building blocks of any successful PR program. I’m talking about the four-step PR planning process. I learned from case studies, real-life examples outside my industry and proven PR veterans.
• It opens up opportunities you never had before. The APR designation will open up all kinds of doors for you-especially within PRSA. You’ll be asked to lead committees. Sit on your chapter’s board. Participate in Readiness Reviews. Coach mentees. Judge Silver and Bronze Anvils. And along the way, you’ll build meaningful relationships with some incredibly smart people. Again, I argue it’s all about the relationships.
• It will lead to new jobs/work. Just not the way you probably originally envisioned. See, it’s not necessarily the three letters that matter-again, it’s the relationships you develop throughout the process (are you seeing a trend yet?). As part of the APR fraternity, you will rub shoulders will a different strata of PR pros. You will have access to folks you never thought you’d meet before (for me, it’s been Peter Shankman, John Beardsley and Dave Mona, for example). And, as a result, you’ll be considered for jobs you never thought attainable before. Speaking from experience, my last two jobs were a direct result of people I met through my APR process. 

At the same time, I can understand my colleagues’ reluctance to start their APR journey. For many of the reasons Patrick-and others-have extolled, the accreditation process and designation do have their drawbacks. But, it’s incumbent upon us, as the PR professionals who make up PRSA, to do something about it. So, here are three areas I’d like to see improved in the APR process, and my basic thoughts on how to make that happen:

• Shift the focus of the test―again. With social networks and new technology playing a bigger part in today’s PR environment, why is it that just 1 percent of the test focuses on new technology? And, as Patrick Evans points out, with our business partners questioning our ability to understand their businesses, why does just 10 percent of the test revolve around business literacy? I know PRSA just revamped the test a few years ago, but with the industry changing so rapidly that might be something we need to do every few years now. Suggestion: Re-evaluate the test and adjust to better reflect the new changing PR industry and business climate.
  
• Help our business partners understand the importance of accreditation. Unlike CPAs and other professional certifications, APR does not necessarily resonate with most employers. Yes, it’s a conversation starter and it’s incumbent on us to change that mindset, but for the most part many C-suite executives think “annual percentage rate” rather than “accredited in public relations” when they hear APR. The PR profession at large needs to work to change this perception (that means all of us). Suggestion: Take 5 minutes with a senior-level executive this week and talk about how APR has helped you better serve your clients/organization.
  
• Take another look at maintenance. I thought Patrick Evans nailed it in his recent post when he suggested we re-evaluate the maintenance program. In my mind, it’s not so much that the maintenance program doesn’t look at the right things. I’m more concerned it’s not doing its job. Is it pushing us as APRs to further our PR education? Are we incented to learn new skills? Are we encouraged to develop existing talents further? Are we asked to push our boundaries? In it’s current state, I’m not so sure. For someone who’s actively involved with their local PRSA chapter like I am, it’s relatively easy to accumulate the 10 points needed. I’d argue it shouldn’t be that easy. I don’t want it to be easy. I want to challenge myself-I want PRSA to challenge me, too. I think we have some work to do here. Suggestion: Re-evaluate the point system. Put more emphasis on learning new skills and improving business literacy.

I’m curious―if you’re still on the fence, what are your barriers to taking the test? If you have your APR, how can we improve the process? Let’s get all the issues out in the open so we can learn from one another. 

[Image: James Sarmiento]

Even More Goodness! Related Posts:

• The Seven Holy Grails of Public Relations 2.0
• PR 2.0: #pr20chat May 20, 2009
• PR 2.0 will double your workload
• The PR industry needs to get with it

Tonight was the first PR 2.0 chat on Twitter. Thanks to everyone who participated and shared their thoughts, experiences, expertise.

What I love best about chats is that they bring people together who may not know each other and the sub-chats that take place, both really show the value of the community and the encouragement to explore other topics as part of a whole conversation.

A few questions were asked during the 1.5 hour long chat. I know Twitter is a bear to follow conversations (threads would be ideal, but you know how that goes), so I have tried to capture the highlights here. You can also take a look at #pr20chat (start at the beginning) or within Twitter, search on #pr20chat.  

I hope I captured the comments properly in response to the questions asked… If not, let me know.

To you, what is Public Relations 2.0 and do you need to be in PR to utilize PR 2.0?

• rockstarjen: the beauty of pr 2.0 is anyone can speak to their audience. you don’t need to be in PR
• rockstarjen: you have the tools right there, but you will need to learn fundamental comm skills, of course.
• wvpmc: PR 2.0 is just one component of the broader SM 2.0, as trad PR is part of broader marketing communications – need to sync
• smrus: Don’t think you need to be in PR 2 enjoy the more open, accessible form of PR; however, do think that a baseline understand is key
• JMaultasch: No, you do not need to work in PR to utilize PR 2.0 Advertising, marketing and PR are all blending together in this opt-in world
• lindsaymallen: Don’t have 2 B PR 2 engage in PR 2.0. Customers can B biggest PR assets or nightmares. Every1 is a “brand rep.”
• tamera: PR 2.0 shld be abt adapting what wrks in 1.0 to new digi realities. Redefine PR if u must after uv figured out how 1st integrates
• jonnew: PR 2.0 is also about content creation and sharing that content across all PR and SM platforms.
• CMM_PR: I think the PR industry is among the leaders in the new SM ecosystem. Biz clients are looking to PR for expertise.
• davidweiner: PR 2.0 = giving EVERYONE everything they could possibly want from an announcement THEN having a conversation with them about it
• julielandry: Don’t hv 2b in PR to engage in PR 2.0. Customers can be your biggest PR assets … Everyone is a “brand rep.”

So, then…how do we get all other areas of marketing or business to feel comfortable with PR 2.0?

• rockstarjen: i think it’s also important the SM discussion is held with all groups together. all should be involved
• lindsaymallen: Social media policies and strategies are key … and their creation must involve people who understand the technologies/services.
• wvpmc: Establish goals, measurable objectives, understand how each piece of the marketing mix fits into the whole – 2.0= new dimension
• rockstarjen: good way to break down the silos is to create an SM “task force” w/reps from all groups
• wvpmc: That “it depends” uncertainty is what is making so many companies, and PR people, hesitant to jump in the water

I find that companies are comfortable standing behind a PR agency rather than engaging 1:1 with customers, media, etc.

• rockstarjen: you’re probably right. comfort is one, but time commitment is another factor in my experience.
• smrus: Many companies still count on the “PR person” to handle interactions for them for reasons of comfort or time as @rockstarjen said.
• nrohrbach: @lindsaymallen I agree, PR isn’t always the ball in your court, PR can just as easily be “Word of Mouth”
• lindsaymallen: @DaphneLeigh “I don’t understand” or “I don’t want to change” or “I don’t want to do this w/o a 10-part plan”

How do we sync/integrate PR 2.0 with marcom? What are some guidelines?

• Tbeffs: might be worth adding sycn/integrate w MarCom/Adv agencies also (battle of the agencies also)
• lindsaymallen: C-suite also needs to understand that not everything is going to be measurable in the traditional sense.
• smrus: It’s about integrated marketing communications… with new rules and new engagement from PR to advertising and Web.
• lindsaymallen: And sometimes mktg people are writing comm plans that incl media rel w/o understanding what media rel does & what is possible!

Has anyone successfully integrated the marcom functions with social media to achieve PR 2.0? Any case studies?

• Stuartcfoster: An integrated communications strategy outlined for each employee. Focus on engagement, transparency and humanity.
• lindsaymallen: And it’s even harder in an environment where there are legal concerns, resistance to experimenting w/new methods, etc.
• lindsaymallen: Orgs are having a hard time getting on board b/c “no one has time” to learn/strategize, & no one wants to leap w/o strategy

Okay, back to the original question…what is PR 2.0? How would you explain it to clients/management?

• wvpmc: Exciting opportunity of 2.0 is ongoing dialogue with publics- builds on foundation of trad market research
• lindsaymallen: Using tech strategies to reach out to customers (or prospects), media, etc. & also monitoring what’s being said about your brand.
• CMM_PR: An entire new look at the business or enterprise is needed, from the inside out. Transparency & authenticity r the new values.
• DavidSpinks: PR 2.0 is less about talking at people, and more about talking with people.
• smrus: PR 2.0 is a more “engaged” PR, leveraging new emerging marketing technologies & social media vehicles to talk w/ targets
• lindsaymallen: Sometimes you just have to test the waters — wisely — on your own time & take a strategy to the C-suite based on what you learn.
• CMM_PR: In the new PR 2.0 model there is a shift from talking “through” media to our audience, instead “to” media and our audience.
• DaphneLeigh: @CMM_PR Don’t you think it’s more talking “with” and not “to” (or should be). Talking “to” is one-sided.

Where do you think we are, as professionals, when it comes to PR 2.0? Skill & implementation wise? Beginner/Intermediate/Advanced?

• smrus: Unfortunately, I hink that many PR pros haven’t even begun. Too much focus on getting that traditional release out the door…
• DavidSpinks: Intermed. Profs are finally starting to get it, but it takes time to relearn how to be human and prof at same time.
• rockstarjen: re: skill/implementation. i feel like we’re still beginners, for sure. so much to learn.
• JMaultasch: Beginner! We are all looking for case studies and best practices. We are trying diff techniques and technologies.
• gbender26: I think we’re beginners again every time we start working with a new client or biz. It takes time to get it right.

Talking to “publics” is nothing new, but I think we’ve been focusing on too much media relations (impressions). How do we redirect?

• jonnew: Need to “retrain” clients and C-level folks on the eventual value. This comes through consistency and time.
• KatrinaHollmann:  Impressions are measurable results, sometimes the only things clients get. Otherwise they maybe feel they can’t justify
• KatrinaHollmann: Think maybe a lack of understanding on how to be relevant to audience and how to set time boundaries/manage SM “spend”.
• lindsaymallen:  Mgrs are not allowing staff time to learn, so it’s DIY for many. I took time to learn it myself, then made suggestions.
• wvpmc: I think that “I don’t have time” and concern with ghosting set up conflict- clients want PR people to take the reins

The biggest fallacy in PR is that impressions are accurate numbers. They aren’t and never were. We need to stop selling that lie.

• KatrinaHollmann: Don’t think most clients believe the # of impressions are valid, but they aren’t given anything else to use as measure.
• gbender26: Agreed on impression #s not telling the story; clients want metrics and we need to identify more meaningful ones
• davidweiner: @KatrinaHollmann Trouble with measurement = PR competing against all the other Comms disciplines who are not using the same metrx
• wvpmc: A lot of what is measured is useless – great post Vanity Metrics vs. Actionable Metrics by @EricRies http://bit.ly/KlQMq
• smrus: Worry it will Bcome not impressions, but #s followers on TW, fans on FB. Can we truly measure SM ROI? Not certain we can.
• DavidSpinks: The best way I’ve heard to show value/ROI of SM is to tie to corp goals.
• dustinrowley: @MackCollier its about coming to the realization that ROI is immeasurable. 2 many intangibles. evolotion of SM wont change that
• thebrandbuilder: @MackCollier @dustinrowley Start with your objectives, then determine what metrics make sense. What are you trying to impact?
• MackCollier: @davidweiner And that’s a measureable outcome of SM. Ex: Track how online mentions change after you start blogging

So if we step back and were to reposition away from impressions to engagement, how would you explain it to mgmt provide assurance?

• lindsaymallen: If msgs include call to action (esp. 1 that req. investment/purchase), success is extremely measurable.
• gbender26: Show what’s going on w/o your participation. Getting involved is better than not when ppl are talking about your brand
• davidweiner: If you step back and try to explain it, they’ll step back and lower the budget again…
• andrewmueller: PR is known as being extremely risk adverse can they shed that image and enbrace authenticity and transparency? I’m not sure
• davidweiner: PR has the impressions, eyeballs and engagement. Problem is we don’t have the guts to use the same #s Ad and Marketing peeps do
• CMM_PR: Focus is still on the tone of coverage, targeted media channels, prominence of key messages and buzz about your brand or client.
• davidweiner: Show a difference in the bottom line. Increase in sales, in traffic, in positive coverage/conversations
• JMaultasch: @BethHarte You undersell mgmt. Demonstrate the value you are building, even if it’s brand equity and you will find support.
• smrus: @CMM_PR – Agreed, but how do we hold off mgmt’s request 4 the dreaded “proof” until then?

Last question to ponder. If PR 2.0 is about engagement/ relationships, how does it turn the Pareto Principle on it’s head (80/20 rule)?

• DavidSpinks: I don’t see how it effects the 80/20 rule. I guess the 20 will equate to even more loyal customers.
• lindsaymallen: I think PR 2.0 creates a wider audience to draw that 20 percent from, which mathematically should mean better btm line!
• jeremymeyers: @BethHarte it may not and may just be that its 80/20 of a whole lot more people
• smrus: The 80% will not allow themselves 2 B ignored. Must account 4 the fact that they may seek U out if you do. Dontcha think?
• alextanPR: @BethHarte it gives the 80% a voice but resources will still be a challenge when attempting to make the impact as a super brand
• wvpmc: Not sure how 2.0 impacts 80/20 rule, but interesting to see how it plays in the long tail vs. trad big brands
• kamichat: I personally think the 80/20 rule still applies, it speaks to human nature. Now there is just another set of groupings
• lalunablanca: thinking the longtail will reshape Pareto and classic market consolidation.
• MaikelvandeMort: @BethHarte It’s a challenge for brands to put small budgets against 100% of their market. This will pose a challenge as SM grows
• MackCollier: @BethHarte The 80% is still creating content/conversations that affect behavior of the 20%. Smart cos know this & engage.
• ginakay: will jump in..I think choosing to listen for specifics applies no matter how many are in mix. 80/20 rule now abitrary?
• ginakay: If 80% =vocal, they must be responded to, particularly if negative (per #ibms) However if a troll, can ignore based on patterns
• mktgdouchebag: Good advertisers are all about the 20%. PR has a harder time w/ forgetting 80% b/c industry preached reputation mgmt. so long.
• w2scott: 80 % can get mighty squeaky RT @BethHarte: @amandachapel So what happens when the 80% start kvetching online & are ignored?
• katrinamsage: Found interesting article concerning the 80/20 rule and PR, thought I would share it. http://tinyurl.com/q2euxg
• amandachapel: @BethHarte “So what happens when the 80% start kvetching online & are ignored?” Crisis communications. Manage it!
• rachelakay: @BethHarte I think it’s reasonable to assume that if they’re kvetching they’re more likely part of that 20 % Do the rest bother?
• davidweiner: @ginakay Eventually, will 100% of the audience be vocal and online? Isn’t that a central eventuality?
• kamichat: @BethHarte Here is the thing, usually the kvetchers are also just a small fraction, it’s the 80/20 rule in motion
• kamichat: RT: I think the whole point of 80/20 is that you work with the 20 to reach the 80
• davidweiner: @BethHarte If 1% of the audience was online, we should be too
• BethHarte: @kamichat Get the 20% to speak to the 80%…thereby keeping an ongoing revenue stream with less marketing/PR effort, yes?
• artrox: @MackCollier 80/20 has been debunked, it has been taken out of context and run with, will try find interview
• wvpmc: Trouble brews when the noisy 1% get the rest of the crowd riled up – SM makes them harder/riskier to ignore
• dustinrowley: @BethHarte yes but by definition you need to spend 80% of your time working on that 20% you want to be actionable.
• BethHarte: @dustinrowley But the 20% is already actionable…they are buying & prob. being upsold/cross-sold. It’s the 80% that rotates
• jonnew: @BethHarte Maybe you only need the 20 percent as the rest are communicated to through other channels?
• BethHarte: @wvpmc Here’s the prob. w/cultivating influencers-they tend to ignore. The weakest links provide the greatest strength (the 80%).

Extra Highlights:

• lindsaymallen: Oddly, I’ve found that writing (my strongest skill, IMO) has become an undervalued skill. Why is it a lost art, yet so vital?
• DavidSpinks: @lindsaymallen Writing is far from a lost art. It’s changing, but becoming more important with the growth of this social mindset.
• lindsaymallen: The best thing I did was allow personal and professional to merge — in a professional way — on Twitter. Has been helpful.
• lindsaymallen: The smartest companies/orgs are the ones that are out there inviting customers to engage & making it right when there’s an issue.
• lindsaymallen: Good customer service should improve the bottom line. And in PR 2.0, good CS can lead to good word-of-mouth (& help contain bad).
• MackCollier: Attempting to manipulate interactions in a social space is a recipe for disaster.
• andrewmueller: Perhaps it is an opportune time for PR as an industry to rebrand itself to emphasize interaction
• MackCollier: @BethHarte This is the prob of ppl that dont understand SM, they say any interaction that doesnt end in sale is meaningless
• MaikelvandeMort: Although growing fast, the social media community still dwarfs in comparison to the real world. The C suite just starts to notice
• MackCollier: @BethHarte It extends even further. I have never bought a Masi or Graco product, but evangelize the SM efforts of both cos
• mktgdouchebag: @rachelakay Yes! PR needs to stop thinking about tactics & instead think where’s my audience & what comm. channel will reach them.
• SashaHalima: @rachelakay I had a talk w/ someone today about Twitter being a fad, he thinks it is & didn’t want to hear otherwise.
• wvpmc: @BethHarte @kamichat SM provides opportunity to identify rising influencers early-on
• mktgdouchebag: @rachelakay The best PR pros *personally* evaluate lots of comm. channels & then deploy according to client’s audience/culture.
• BethHarte: @wvpmc What I mean by broken is that the metrics used were never valid. So, now SM seems unreliable or unmeasurable, not the case.
• davidweiner: RT @MackCollier @lbbinc Biggest mistake most cos make is get upset about neg comments, HUGE opportunity if handled correctly

Suggested Topics for next week:

• mktgdouchebag: How about how to convince clients to try social media–*when* it’s appropriate–as a topic?
• w2scott: Topic idea: Talking clients OUT OF social media (unless they’ll commit to rigorous planning)
• kamichat: Topic Idea for next #pr20chat Bad pitching and need for speed – invite @prblog and @sgetgood to the party
• Rumford: #pr20chat can you put together a best practices list or 7 deadly sins for the new PR? repository for content is where?
• katcalbes: @Rumford Wow, I was just thinking ’7 deadly sins’ would be a great topic for #pr20chat. @BethHarte I second that request!

[Image: iStock]

Even More Goodness! Related Posts:

• The Seven Holy Grails of Public Relations 2.0
• Does accreditation have value for PR pros?
• Who Has More Power Over Your Organization: Stakeholders or Publics?
• Do Public Relations Professionals Even Know What PR Is?