Posts Tagged ‘Marketing’
Hey Marketers! What’s Your Customer Service IQ?
One of my biggest pet peeves as a marketer (and PR practitioner, too!) is not having access to customers.
Fortunately, I have worked for many companies that have trusted me and allowed access.
Of course, I have also received my fair share of Heismans from sales and management. Heck, by their blocking you would have thought I was requesting their first born for a ritual sacrifice or worse… their yearly bonus.
Today, in our social world there is absolutely no reason to refuse marketers access to customers. Unless, of course, said marketers are raving lunatics running around high on tactical crack because their sales team is demanding leads. Then yeah, they shouldn’t be allowed to chat it up with customers.
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Is Personal Social Media Experience A Negative For Job Seekers?
(Note: This is a personal post.)
As you might know, I am looking for my next career opportunity.
What you may not know is that I have been looking for over 3.5 months with barely a nibble from potential employers. And I am not alone; there are a lot of exceptional marketing and PR professionals who have been unemployed for years.
Recently, a recruiter helped me to understand today’s job market with this advice:
“Remove all of your personal speaking, writing, blogging, and social media (i.e. Twitter, Facebook, SlideShare links, etc.) items from your resume. Companies don’t give a crap about that, they only care what you will do for them. Those items are red flags letting them know that you’ll request to be out of the office speaking or on Twitter all day and that you will not be helping to solve their day-to-day problems (i.e. tactical work).
There it is. A dose of reality.
Keep Reading…
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Saturday Morning Reads (Late Edition): Is Social CRM Bringing Companies & Customers Together Yet?
“No company will tell you, ‘I don’t want to be customer centric,’ but do you know the difference between taking an inside-out versus an outside-in approach?” - Ranjay Gulati
An organization’s goal for being social with customers is, presumably, to gain a better understand of what customers want and need. Typically used to warehouse customer data, marketing campaigns, and customer service endeavors, CRM systems now must also capture the social interactions of customers and prospects as well. It is those social interactions— in a natural setting—that will provide organizations with untarnished insights.
More importantly, by drawing the customer closer, the organization will find a refreshing ‘outside-in’ view that leads to budget, resource, and time savings when it comes to new product or service development, customer service and marketing communications.
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The Marketing & PR Conundrum: Lying to Customers
In a recent BNET post “Lying to Your Customers? Come on, Everyone’s Doing It,” author and customer advocate Christopher Elliott shares six companies who have lied to their customers: Tavern on the Green, Ford, Microsoft, Office Depot, Cablevision, and Apple.
Lies or Business As Usual?
The chef at Tavern on the Green lied about gluten free pasta. What is the big deal, right? If a diner has food allergies, it is a huge deal. While Chef Damian Cardone may not have thought too much about the “white lie,” those with gluten allergies likely suffered the consequences of their meal. Tavern on the Green’s reputation is known far and wide—making it an iconic brand. Now, it’s doors are closed after filing for bankruptcy.
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Tags: Apple, Brand Reputation, Branding, Cablevision, Ford, Marketing, Marketing Management, Office Depot, Public Relations, social business, Tavern on the Green | 
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For Hire! Searching for My Next Career Opportunity
You may have heard around the social media water cooler that I am looking for a job. It’s true!
The economy is in the tank and jobs are limited—especially marketing, PR and communications jobs. Thankfully, I have been able to tap into a network of friends and colleagues that have been supportive, generous, and helpful.
People have been asking me “What are you looking for?”
One can hardly provide a smart response in 140-characters, no matter how many years they have been on Twitter.
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The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.theharteofmarketing.com. [If you have a question about what you can use from this blog, click on the above Creative Commons link to learn more.]
