Posts Tagged ‘Marketing 3.0’
Marketing 3.0: Electrolux’s ‘Vac from the Sea’
At any given time you’ll find me reading 3-4 books (fiction and business) at the same time. That might seem unusual to some people, but I read as I need information or have a new interest. Having a Kindle (and associated apps!) makes it really easy for me to jump between books too.
One of the books that I have been reading on and off is Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.
The hierarchy of marketing as Kotler, Kartajaya and Setiwan see it is:
Marketing 1.0 – Product-Centric Marketing
- Objective: Sell products
- How Companies See the Market: Mass Buyers with Physical Needs
- Key Marketing Concept: Product Development
Marketing 2.0 – Consumer-Oriented Marketing
- Objective: Satisfy and retain customers
- How Companies See the Market: Smarter consumer with mind and heart
- Key Marketing Concept: Differentiation
Marketing 3.0 – Values-Driven Marketing
- Objective: Make the world a better place
- How Companies See the Market: Whole human with mind, heart, and spirit
- Key Marketing Concept: Values
Even More Goodness! Related Posts:
Hope for Better Conversations
by Beth Harte and Geoff Livingston
So we know what we don’t want to hear about any more. How about increasing the volume on some conversation that push people to think or act more mindfully, bettering our professions, our societies, and our day-to-day lives? Our last post was tongue in cheek, but this one is full of hope (and a little humor, too). Here are 10 current or would-be memes that could better our online conversations.
1. Stakeholders Are Smarter Than Most. Wouldn’t your job would be 100% easier if you let your customers/donors and/or volunteers do their job? And that job is to participate in a relationship with your organization as extended members of the enterprise, either as customers, donors, volunteers, or brand investors. Let’s take it one step further shall we? How about letting stakeholders sit at the heart of your organization so that they help to design (or at least influence) the products and services they want to buy. (Was that you shuddering at the thought?!).
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
Tags: 2010 Election, Augmented Reality, Citizen Journalism, Crowdsourcing, Culture Shifting, Customer-Centric, Failure, geoff livingston, Greg Verdino, Lauren Luke, Marketing 3.0, Open Government, Stakeholder-Centric, Thought Leadership | 
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The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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