Posts Tagged ‘Lauren Luke’
microMARKETING: From the One Big Thing to the Right Small Things*
[*Read to the end of the post to find out how to WIN A FREE copy of Greg’s new book!]
When I found out last summer that my friend Greg Verdino was writing a book, I thought “Finally! A chance to get inside of that brilliant mind of his!” And trust me when I say, microMARKETING does not disappoint.
And when I heard about the “lots and lots of small reviews” experiment, I invited myself to the party (thanks again Aaron & Greg!) and asked to blog about Chapter 9.
Just know, I did it for you dear readers! I was going to write a review of Greg’s book anyway (because I had already bought it, read it, and loved it), but this way I could score a FREE book to give away to one lucky micromarketer!
Success through the Right Small Things
“…the concept of the global microbrand—the seemingly humble small business that gets big results by thinking and acting small—not only isn’t oxymoronic; it is actually perfectly in synch with the times.”
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In Search of Integrated Marketing Genius
Yeah, you. You’re the genius I am referring to!
In all the years of blogging here at The Harte of Marketing, I haven’t really asked for much, but I need your help.
I am looking for examples, case studies (I dread using that term, trust me), or even bread crumb trails that might lead me in the right direction. I’ve been digging around for examples of smart integrated marketing and customer-centric organizations to shine a spotlight on here at The Harte of Marketing.
While exploring the depths of the interwebs (my friend Tish Grier says it’s akin to spelunking), I have found some great articles, examples, interviews, but I know there is more to uncover. I am looking for examples where companies have…
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Hope for Better Conversations
by Beth Harte and Geoff Livingston
So we know what we don’t want to hear about any more. How about increasing the volume on some conversation that push people to think or act more mindfully, bettering our professions, our societies, and our day-to-day lives? Our last post was tongue in cheek, but this one is full of hope (and a little humor, too). Here are 10 current or would-be memes that could better our online conversations.
1. Stakeholders Are Smarter Than Most. Wouldn’t your job would be 100% easier if you let your customers/donors and/or volunteers do their job? And that job is to participate in a relationship with your organization as extended members of the enterprise, either as customers, donors, volunteers, or brand investors. Let’s take it one step further shall we? How about letting stakeholders sit at the heart of your organization so that they help to design (or at least influence) the products and services they want to buy. (Was that you shuddering at the thought?!).
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Tags: 2010 Election, Augmented Reality, Citizen Journalism, Crowdsourcing, Culture Shifting, Customer-Centric, Failure, geoff livingston, Greg Verdino, Lauren Luke, Marketing 3.0, Open Government, Stakeholder-Centric, Thought Leadership | 
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