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	<title>The Harte of Marketing &#187; eileen o&#8217;brien</title>
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		<title>The Corporate Mullet: An Interview &amp; Observations</title>
		<link>http://www.theharteofmarketing.com/2009/07/the-corporate-mullet-an-interview-observations.html</link>
		<comments>http://www.theharteofmarketing.com/2009/07/the-corporate-mullet-an-interview-observations.html#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:21:16 +0000</pubDate>
		<dc:creator>Beth Harte</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[bill lublin]]></category>
		<category><![CDATA[corporate mullet]]></category>
		<category><![CDATA[duncan alney]]></category>
		<category><![CDATA[eileen o'brien]]></category>
		<category><![CDATA[firebelly]]></category>
		<category><![CDATA[Gen X]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[gloria bell]]></category>
		<category><![CDATA[professionalism]]></category>
		<category><![CDATA[social media club philadelphia]]></category>
		<category><![CDATA[Valeria Maltoni]]></category>

		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1194</guid>
		<description><![CDATA[
			
				
			
		
At last night&#8217;s Social Media Club Philadelphia we had Duncan Alney from Firebelly Marketing come speak to us on the corporate mullet (didn&#8217;t know mullets were back in style, did you?).
You can image the conversation, right? Business in the front (traditional marketing &#38; corporate mindset) and party in the back (social media &#38; mindset). Rather than [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.theharteofmarketing.com%2F2009%2F07%2Fthe-corporate-mullet-an-interview-observations.html"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.theharteofmarketing.com%2F2009%2F07%2Fthe-corporate-mullet-an-interview-observations.html&amp;source=BethHarte&amp;style=normal" height="61" width="50" /><br />
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<p><img style="margin: 0px 10px 10px 0px; float: left;" src="http://www.theharteofmarketing.com/wp/wp-content/uploads/2009/07/mullet_costume1.jpg" alt="" width="240" height="275" />At last night&#8217;s <a href="http://socialmediaclub.pbworks.com/Philadelphia" target="_blank">Social Media Club Philadelphia</a> we had <a href="https://twitter.com/firebelly" target="_blank">Duncan Alney</a> from <a href="http://blog.firebellydigital.com/" target="_blank">Firebelly Marketing</a> come speak to us on the corporate mullet (didn&#8217;t know mullets were back in style, did you?).</p>
<p>You can image the conversation, right? Business in the front (traditional marketing &amp; corporate mindset) and party in the back (social media &amp; mindset). Rather than me ramble on&#8230; here&#8217;s Duncan:</p>
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<p>After the meetup we met for dinner and had an interesting conversation around how the Gen X and Gen Y folks in the room reacted to Duncan&#8217;s presentation. Here are the thoughts of business professionals who understand the corporate mullet (in order of appearance): <a href="http://twitter.com/Conversationage" target="_blank">Valeria Maltoni</a>, <a href="http://twitter.com/gloriabell" target="_blank">Gloria Bell</a>, <a href="http://twitter.com/eileenobrien" target="_blank">Eileen O&#8217;Brien</a>, Duncan, and <a href="http://twitter.com/billlublin" target="_blank">Bill Lublin</a>:</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/TuKMRHaBD9I&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/TuKMRHaBD9I&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p>What do you think? Have you seen a noticeable difference in how both groups approach integrating social media? If you are a Gen Yer, what do you think of the assessment? Why do you think there&#8217;s a gap in professional social behavior as compared with Gen Xers? Or, are there Gen Xers that could also use a filter?</p>
<p>[Image: <a href="http://www.80stees.com/images/products/Mullet_Costume.jpg" target="_blank">80stees.com</a>]</p>


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