Posts Tagged ‘Crowdsourcing’
Hope for Better Conversations
by Beth Harte and Geoff Livingston
So we know what we don’t want to hear about any more. How about increasing the volume on some conversation that push people to think or act more mindfully, bettering our professions, our societies, and our day-to-day lives? Our last post was tongue in cheek, but this one is full of hope (and a little humor, too). Here are 10 current or would-be memes that could better our online conversations.
1. Stakeholders Are Smarter Than Most. Wouldn’t your job would be 100% easier if you let your customers/donors and/or volunteers do their job? And that job is to participate in a relationship with your organization as extended members of the enterprise, either as customers, donors, volunteers, or brand investors. Let’s take it one step further shall we? How about letting stakeholders sit at the heart of your organization so that they help to design (or at least influence) the products and services they want to buy. (Was that you shuddering at the thought?!).
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Tags: 2010 Election, Augmented Reality, Citizen Journalism, Crowdsourcing, Culture Shifting, Customer-Centric, Failure, geoff livingston, Greg Verdino, Lauren Luke, Marketing 3.0, Open Government, Stakeholder-Centric, Thought Leadership | 
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The Meme to End All Memes
by Beth Harte and Geoff Livingston
The anti-social media guru meme received a death wish from Shel Holtz last week. As early co-authors of two top 25 posts that put some early flames to that fire, we couldn’t help but take notice. And we thought to ourselves why just stop with the anti-social media guru meme, there are so many rehashed tired conversations that could stand for a shorter shelf life.
With that, this is the meme to end all memes! Or at least these 10. This is written with a bit of east coast humor so take it tongue in cheek, please.
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The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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