Posts Tagged ‘Chipotle’
Saturday Morning Reads: Who is Protecting Your Brand?
“If your organization’s employees aren’t on your side, it doesn’t matter how good your relationships with other publics are.” -Guth & Marsh
This is a concept that I wish most organizations would understand—especially when it comes to social media.
While many organizations are struggling with the notion of being social, they cannot idly sit by until they determine the best course of action. At the least, they need to implement a social media policy (with the help of a consultant or agency with actual social media experience, of course) as a first course of action to protect their brand. This is important because employees might be using social networks and potentially identifying themselves as employees of said brand.
In today’s social world, an organization’s publics do not end with employees or the media. There are shareholder, stakeholder, government (national, state or local), and latent publics that an organization didn’t even know existed but now come out of the woodwork because they are offended by an employee’s actions or comments, which is exactly what happened with Chipotle’s recent social media debacle.
Even More Goodness! Related Posts:
Tags: Branding, Branding Conflict, Chipotle, Dominos, Employees, Franchisees, Franchises, personal branding, Social Media Policy | 
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The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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