Posts Tagged ‘Books’

This morning, my focus is on a stack of books staring at me that fall into one of the following categories: read, somewhat-read, half-read or not read.

So rather than spending my time reading new found goodies on the Internet, I thought I would sharing my reading list (in no particular order). I don’t know about most people, but for me it’s normal that I read 2-3 books at a time or I poke around in a book until I find what I need (usually a proof point of some sort).

What’s on your reading list?

• Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders – Adam Morgan
• Think Two Products Ahead: Secrets the Big Advertising Agencies Don’t Want You to Know and How to Use Them for Bigger Profits – Ben Mack
• Killing Giants: 10 Strategies to Topple the Goliath in Your Industry – Stephen Denny
• Ethics in Public Relations – Patricia Parsons
• Strategy from the Outside In: Profiting from Customer Value – George Day, Christine Moorman
• Marketing 3.0: From Products to Customers to the Human Spirit – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
• A Sense of Urgency – John Kotter
• The Buying Brain: Secrets for Selling to the Subconscious Mind – A. K. Pradeep
• Gimme! The Human Nature of Successful Marketing – John Hallward
• The Hyper-Social Organization – Francois Gossieaux, Ed Moran
• Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships – Katie Paine
• Open Leadership: How Social Technology Can Transform the Way You Lead – Charlene Li
• Chief Customer Officer : Getting Past Lip Service to Passionate Action – Jeanne Bliss
• Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business – Josh Bernoff, Ted Schadler
• Chief Culture Officer: How to Create a Living, Breathing Corporation – Grant McCraken
• WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace – Sean Moffitt, Mike Dover
• Building Customer-Brand Relationships – Don E.Schultz, et. al.
• Content Rules – Ann Handley, CC Chapman
• The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists – Shep Hyken
• The Dentsu Way – Kotaro Sugiyama, Tim Andree
• Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now – David Meerman Scott
• Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships – Paul Gillin, Eric Schwartzman

[Disclaimer: This list is not an endorsement for any of these books, it is just a list of what I read or plan on reading. All endorsements on this blog come in a shape of a blog post solely focused on said book with further appropriate disclaimers.]

Happy Reading!

Even More Goodness! Related Posts:

• It’s Time to Get to Work. Arm Yourself with Knowledge.

Regardless of your position within an organization, if you want to see change you need to institute change. Small steps often lead to big change. You have the ability to encourage others to have the confidence and courage to follow. The one thing that I find helps is arming myself with knowledge. You don’t know what you don’t know, right? One of the things I turn to broaden my knowledge are books. It’s amazing what you can learn at such a minimal cost, if you just put the time and effort into it.

Let’s get to work, shall we?

Social Media:

• Groundswell: Winning in a World Transformed by Social Technologies – by Charlene Li and Josh Bernoff
• Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It – by Monica L. O’Brien
• Marketing to the Social Web: How Digital Customer Communities Build Your Business – by Larry Weber
• The New Influencers: A Marketer’s Guide to the New Social Media – by Paul Gillin
• Blogging for Business: Everything You Need to Know and Why You Should Care – by Shel Holtz and Ted Demopoulos
• The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right – by Debbie Weil
• Social Media Metrics: How to Measure and Optimize Your Marketing Investment – by Jim Sterne

Keep Reading…

Even More Goodness! Related Posts:

• For Hire! Searching for My Next Career Opportunity
• Dear Marketing & PR Pros: You’re Still Pushing
• An Unscientific Test of Authenticity & Transparency: How Much Do They Really Matter?
• Where have all the references gone?