Posts Tagged ‘Augmented Reality’

To be honest, I didn’t realize that augmented reality was seriously on the marketing horizon until my friend Geoff Livingston mentioned it in our “Hope for Better Conversations” post (the follow-up to our “The Meme to End all Memes” post).

According to ABI Research, the market for augmented reality is expected to hit $350 million in 2014, up from about $6m in 2008. And Gartner has position AR in the “Peak of Inflated Technologies” category in their Emerging Technologies Hype Cycle.

Like gaming, it got me thinking… Is this something marketers need to understand deeply? Or is it like Lucretia Pruitt  said, it’s sufficient that we understand enough to outsource to the right vendor? And I would add, to know enough that AR is something that would enhance the customer experience (from their point of view, of course) andwhen to properly integrate it.

Keep Reading…

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by Beth Harte and Geoff Livingston

So we know what we don’t want to hear about any more. How about increasing the volume on some conversation that push people to think or act more mindfully, bettering our professions, our societies, and our day-to-day lives? Our last post was tongue in cheek, but this one is full of hope (and a little humor, too). Here are 10 current or would-be memes that could better our online conversations.

1. Stakeholders Are Smarter Than Most. Wouldn’t your job would be 100% easier if you let your customers/donors and/or volunteers do their job? And that job is to participate in a relationship with your organization as extended members of the enterprise, either as customers, donors, volunteers, or brand investors. Let’s take it one step further shall we? How about letting stakeholders sit at the heart of your organization so that they help to design (or at least influence) the products and services they want to buy. (Was that you shuddering at the thought?!).

Keep Reading, There’s More Goodness!

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