Archive for the ‘Web 2.0’ Category
Saturday Morning Reads: South by Southwest (SXSW) Cares — Japan Tsunami & Earthquake Relief
I would be completely remiss if I didn’t put a spotlight on SXSW Cares this weekend.
If you aren’t familiar with South by Southwest (SXSW), it’s one of the largest conferences and festivals in the world that brings music, film and interactive together every year in Austin, Texas. On the eve of this year’s Interactive portion, an unthinkable act of nature hit Japan and devastated a country and its people.
I wasn’t able to attend SXSW this year and while I missed seeing my friends and connecting with new ones, I’ll be honest—I didn’t miss the often narcissistic ‘see and be seen’ party atmosphere. That said, the beauty of SXSW is that it is what YOU make of it.
That is why I was so proud when I started hearing the news about SXSW Cares, which was started by my friends Leigh Durst and Deb Ng (along with Rob Wu of CauseVox, Jess Lin and The American Red Cross). It would have been so easy to get swept up in panels, book signings, parties, socializing and photo ops, but this team was heads down in trying to make a difference and trying to help those who needed it most.
Even More Goodness! Related Posts:
Tags: #sxswcares, American Red Cross, CauseVox, Deb Ng, Japan, Japan Tsunami & Earthquake Relief, Leigh Durst, Rob Wu, SXSW, SXSW Cares | 
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Get to Know Your Customers—It’s as Simple as a Digital Handshake
It’s 2011, do you know where your social media strategy is?
As a marketer who has been in the social media game for a while now, I understand why companies struggle with social media. There is much misunderstanding between the concept and the tools—and the benefits of either. There is confusion as to why social media tools can’t be used just like e-mail, direct mail and advertising. There are also power struggles internally for who should own social media and who has control over what is for public consumption.
What’s a Marketer To Do?
That’s the question author and social media expert Paul Chaney discusses in his latest book, “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media.” (Paul’s first book is “Realty Blogging: Build Your Brand and Out-Smart Your Competition.”)
The answer? Start a conversation. However, the smart thing to do before diving into any conversation is to understand the new rules of communication, why they matter, and the five trends turning the business world upside down.
- Consumer Skepticism
- Fragmented Media
- Loss of Control
- Niche Marketing
- Customers are in Control
Trust me. Your customers will thank you for taking the time to understand these tectonic shifts.
Even More Goodness! Related Posts:
Give the Gift of Conversation; Give the Gift of Water
They often say that conversation is an art. The act of being charitable and asking for nothing in return is also an art.
Today, I am proud to join my Age of Conversation 3: It’s Time To Get Busy! co-authors in asking for your support to give the gift of conversation. And by doing so you’ll also be giving the gift of clean water to hundreds of thousands of people who need it so desperately.
Each time you buy a copy of AOC 3, 100% of the cost of the book will be donated to our selected charity, charity: water.
charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects!
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
Tags: Age of Conversation 3, Charity, charity: water, Clean Water, Conversation |
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Why the Marketing Mix Might Not Be Working for Your Customers
It is with great pleasure that I kick off October with a post from my friend Valerie Simon.
Valerie is a Senior Vice President at BurrellesLuce; a public relations columnist; a writer; a co-founder of the #PRStudChat (a Twitter chat focused on creating conversations between PR students and professionals); and a co-founder of Help A PR Pro Out (HAPPO). And if that isn’t enough, she’s also smart, creative, engaging, funny, a mentor to many and remarkably patient. If you don’t know Valerie, follow her on Twitter…you won’t be disappointed.
by Valerie Simon (@ValerieSimon)
In 2004, I wrote an article for Brandweek discussing a future in which the speed of commerce and the availability of “real time information” would lead to a decrease in price discrepancies for competitive products and increase the commercial importance of intangibles such as service, brand loyalty, prestige and celebrity. 6 years later, I’d encourage those in marketing to completely reevaluate all of the traditional “4 P’s”
Even More Goodness! Related Posts:
The Corporate Mullet: An Interview & Observations
At last night’s Social Media Club Philadelphia we had Duncan Alney from Firebelly Marketing come speak to us on the corporate mullet (didn’t know mullets were back in style, did you?).
You can image the conversation, right? Business in the front (traditional marketing & corporate mindset) and party in the back (social media & mindset). Rather than me ramble on… here’s Duncan:
After the meetup we met for dinner and had an interesting conversation around how the Gen X and Gen Y folks in the room reacted to Duncan’s presentation. Here are the thoughts of business professionals who understand the corporate mullet (in order of appearance): Valeria Maltoni, Gloria Bell, Eileen O’Brien, Duncan, and Bill Lublin:
What do you think? Have you seen a noticeable difference in how both groups approach integrating social media? If you are a Gen Yer, what do you think of the assessment? Why do you think there’s a gap in professional social behavior as compared with Gen Xers? Or, are there Gen Xers that could also use a filter?
[Image: 80stees.com]
Even More Goodness! Related Posts:
Tags: bill lublin, corporate mullet, duncan alney, eileen o'brien, firebelly, Gen X, Gen Y, gloria bell, professionalism, Social Media, social media club philadelphia, Valeria Maltoni |
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The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.theharteofmarketing.com. [If you have a question about what you can use from this blog, click on the above Creative Commons link to learn more.]
