Archive for the ‘Public Relations’ Category
Is Personal Social Media Experience A Negative For Job Seekers?
(Note: This is a personal post.)
As you might know, I am looking for my next career opportunity.
What you may not know is that I have been looking for over 3.5 months with barely a nibble from potential employers. And I am not alone; there are a lot of exceptional marketing and PR professionals who have been unemployed for years.
Recently, a recruiter helped me to understand today’s job market with this advice:
“Remove all of your personal speaking, writing, blogging, and social media (i.e. Twitter, Facebook, SlideShare links, etc.) items from your resume. Companies don’t give a crap about that, they only care what you will do for them. Those items are red flags letting them know that you’ll request to be out of the office speaking or on Twitter all day and that you will not be helping to solve their day-to-day problems (i.e. tactical work).
There it is. A dose of reality.
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The Marketing & PR Conundrum: Lying to Customers
In a recent BNET post “Lying to Your Customers? Come on, Everyone’s Doing It,” author and customer advocate Christopher Elliott shares six companies who have lied to their customers: Tavern on the Green, Ford, Microsoft, Office Depot, Cablevision, and Apple.
Lies or Business As Usual?
The chef at Tavern on the Green lied about gluten free pasta. What is the big deal, right? If a diner has food allergies, it is a huge deal. While Chef Damian Cardone may not have thought too much about the “white lie,” those with gluten allergies likely suffered the consequences of their meal. Tavern on the Green’s reputation is known far and wide—making it an iconic brand. Now, it’s doors are closed after filing for bankruptcy.
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Tags: Apple, Brand Reputation, Branding, Cablevision, Ford, Marketing, Marketing Management, Office Depot, Public Relations, social business, Tavern on the Green | 
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For Hire! Searching for My Next Career Opportunity
You may have heard around the social media water cooler that I am looking for a job. It’s true!
The economy is in the tank and jobs are limited—especially marketing, PR and communications jobs. Thankfully, I have been able to tap into a network of friends and colleagues that have been supportive, generous, and helpful.
People have been asking me “What are you looking for?”
One can hardly provide a smart response in 140-characters, no matter how many years they have been on Twitter.
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Do Public Relations Professionals Even Know What PR Is?
I was originally going to write a post about a business owner who has recently written two blog posts in the New York Times about what is wrong with PR (You know who I am referring to. If not, click through the some of the links included in this post to find out. I do not want to give him anymore “publicity”).
I promised Kellye Crane that I would write a post about what’s wrong with said person’s ideas of PR, but then I read a post by Heidi Cohen, 31 Public Relations Definitions, and was once again reminded that there is a larger issue within our industry.
It is not the first time we will be having this conversation, nor will it be the last. Shel Holtz and Neville Hobson discussed the issue of defining PR in regards to the relationship between PR marketing back in January 2010. (If you haven’t listened to this podcast, I promise it will be worth your time. Included in the debate is Shel Holtz, Neville Hobson, Valeria Maltoni, Bill Sledzik, Deirdre Breakenridge, Mitch Joel and me.)
What The Heck Is PR?
31 Definitions. Really! 31.
Does anyone else see anything wrong with that?
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It’s Time to Get to Work. Arm Yourself with Knowledge.
Regardless of your position within an organization, if you want to see change you need to institute change. Small steps often lead to big change. You have the ability to encourage others to have the confidence and courage to follow. The one thing that I find helps is arming myself with knowledge. You don’t know what you don’t know, right? One of the things I turn to broaden my knowledge are books. It’s amazing what you can learn at such a minimal cost, if you just put the time and effort into it.
Social Media:
- Groundswell: Winning in a World Transformed by Social Technologies – by Charlene Li and Josh Bernoff
- Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It – by Monica L. O’Brien
- Marketing to the Social Web: How Digital Customer Communities Build Your Business – by Larry Weber
- The New Influencers: A Marketer’s Guide to the New Social Media – by Paul Gillin
- Blogging for Business: Everything You Need to Know and Why You Should Care – by Shel Holtz and Ted Demopoulos
- The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right – by Debbie Weil
- Social Media Metrics: How to Measure and Optimize Your Marketing Investment – by Jim Sterne
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Tags: Books, Marketing, Public Relations, Social Media |
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The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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