Beth Harte is a marketer, blogger, speaker, communicator, thinker, connector (people & dots), adjunct professor and Client Services Director at Serengeti Communications, where she helps clients with their social media strategies and markets the digital brain trust that is Serengeti.

Beth started her marketing and communications career many moons ago when companies barely had e-mail and websites. She experienced Web 1.0 first hand, which was followed by a mad dash towards integrated marketing communications and SEO/SEM. Today, Beth is actively engaged in the social media conversation.

Beth also speaks at industry conferences and events where she speaks about marketing, public relations and social media. Beth is also an adjunct professor at Immaculata University.

Being a firm believer in “walking the walk to talk the talk,” Beth shares insights on how organizations can be customer-centric here at The Harte of Marketing. She also shares the occasional marketing, PR and/or communications rant over at Nitty-Gritty Marketing. You can also find Beth blogging over at Social Conversations, Endless Plain and the Marketing Profs’ Daily Fix blog. Phew! That’s a lot of blogging…

Beth’s street cred includes 15 years of marketing & communications experience, a Bachelor of Science in Marketing from Chestnut Hill College and a Master of Science in International Marketing from Saint Joseph’s University.

And just so you don’t think Beth’s whole universe revolves around marketing (well, a large portion does!), Beth is also interested in history, reading (mainly historical literature and, yep, you guessed it, books on marketing and business), the arts, movies, culture, bicycling, cowgirl boots, beer, travel, scarves and politics.

This blog is Beth’s alone and the views shared here belong only to her (well, and the people who comment). That said, she doesn’t ever plan on leaving her marketing smarts at the front door when she goes to work.