Saturday Morning Reads: MADD Reading

April 23rd, 2011 | Author: Beth Harte

I was going to read about social media tools that bring customers and companies together, but then I realized digging into that would take more time then I have this morning.

Instead, I am sharing what I have actually read this morning. This week’s reading is so inconsistent compared to how I normally prepare for this weekly endeavor (which to pick a topic and stick with it) that it seems to be a sudden flare up of MADD (marketing attention deficit disorder). Enjoy!

Jason Keath: Sometimes brilliant creative tells the whole story

Proves that smart advertising just might not be dead, just yet…

Mack Collier: Ford CMO Jim Farley: Social media leading to ‘massive cost savings’ for Ford

“As Jim explains above, social media is lowering the amount of money that Ford has to spend on traditional advertising. That’s money that can then be spent on product development, customer service, and other areas that improves the quality of the product, as well as customer satisfaction. Which ultimately…increases sales. So this is another example of social media working indirectly.”

Examiner.com: Marketing Mix -101 – 4C’s The next generation, a historic view

“In 1973, Japanese Professor Koichi Shimizu, who deemed ‘consumer-centricity’ the new strategy to marketing success, helped launch the “4C” model. Differentiation between products or services became a winning proposition. The ability to provide a product or service with higher quality than your competitor and that met the consumer need would likely assure success. This strategy remains paramount in marketing today.”

AdAge: Why You Need Satan on Your Marketing Team

“You need your basic assumptions challenged, and the declarative truths of your agencies and experts (and the media that cover them) not only questioned but aggressively dared. Is conversation inherently good? Is the problem that consumers don’t “like” ads anymore? Are clicks the same thing as handshakes, or lists a synonym for friendships? Do the words you use to describe online behavior have any relevance in the real world?”

Logic + Emotion: Learning To Fly: The Four Stages of Social Business

“…you have to “walk before you run” and as it turns out, the same is true for organizations looking to move from social media as a set of un-connected, chaotic collection of skunk work initiatives to a coordinated and purposeful initiative that works through the entire organization.”

Social Media Explorer: The Social Media Echo Chamber Makes Me Not Want to Listen

An oldie, but goodie. Is this still an issue?

Happy reading! Happy Easter! Happy Passover!

[Image source: The Irreverent Lawyer]