For Hire! Searching for My Next Career Opportunity
You may have heard around the social media water cooler that I am looking for a job. It’s true!
The economy is in the tank and jobs are limited—especially marketing, PR and communications jobs. Thankfully, I have been able to tap into a network of friends and colleagues that have been supportive, generous, and helpful.
People have been asking me “What are you looking for?”
One can hardly provide a smart response in 140-characters, no matter how many years they have been on Twitter.
Marketing, Communications & Public Relations – Not ‘Just a Job’
For the past 16 years, I have successfully led integrated marketing, communications and PR—traditional and digital—efforts for companies of all sizes (start-up to Fortune 500) and global reach.
This isn’t ‘just a job’ for me. It is my career and a passion that gets me up in the morning and keeps me up late at night. I have worked diligently to become a nationally recognized authority, writer and speaker on integrated marketing & communications that not only bridges traditional and digital media, but does so in a customer-centric, data-driven manner.
I also teach graduate level PR and marketing at Immaculata University, PA and Rutgers University, NJ.
Integrated Marketing & Communications—The Gift That Keeps on Giving
The economy has decimated many marketing budgets. Now, every dollar spent must do double duty, provide results and get customers to take action. A scrutinized budget also requires employees that think both strategically and tactically.
Are you worried? I’m not. You’ll be amazed what I have accomplished with so little budget.
It all starts with planning and understanding the market (that means listening to and understanding what your customers really need & want). Tactics can be cool and fun, but if they are ignored or don’t deliver they are a waste. When you see the bottom-line results of integrated marketing & communications, you’ll wonder why you ever did it differently.
What Can You Do For Me, Beth Harte? Glad You Asked.
This is just the short list. For an in-depth look at my career, review my profile and recommendations on LinkedIn.
Integrated Marketing:
- Strategic Planning, Execution & Measurement
- Marketing Return on Investment (ROI)
- Customer Research & Competitive Analysis
- Branding & Identity Management (Specializing in re-branding)
- Digital Marketing (Website, SEO, SEM)
- Product Development & Marketing
- Channel Development & Distribution (Domestic & International)
- Pricing
PR & Corporate Communications:
- Strategic Planning, Execution & Measurement
- Analyst, Media, & Blogger Relations
- Customer Relations
- Social Media
- Reputation Management
- Crisis Communications
- Advertising (Offline/Online)
- Trade Show & Event Management
Click here to download my resume.
Speaking of Customers…
Integrated marketing & communications is customer-centric. That means being comfortable with working with customers and really listening to what they are telling you they need to solve their challenges. Doing so allows a marketer to meet customer needs as well as corporate objectives.
A lot of companies have trusted me to work directly with their customers to grow their business and bottom-line. You can too.
What I am Looking For
I am looking to secure a position with a company located in the Philadelphia, Pennsylvania area that is financially stable; fiscally responsible; values marketing, communications and PR; and more importantly—respects their customers.
Depending on the company size, I would be interested in any of the following positions:
- VP or Director of Marketing
- VP or Director of Marketing Strategy
- VP or Director of Marketing & Communications
- VP or Director of Communications
- VP or Director of Public Relations (real PR, not solely media relations, publicity and getting ink)
(This list is in no particular order of ranking!)
If you are okay with virtual work, so am I (I worked virtually for Serengeti Communications and Marketing Profs). You only need to provide a laptop and phone.
You Should Hire Me Because I…
- Deliver results without wasting budget
- Provide strategies that are measurable (ROI)
- Work best when challenged (Read: Lots of fires to be put out!)
- Enjoy working with cross-functional teams
- Focus on data and analytics to tell me what’s really going on in the market or with publics and stakeholders
- Have worked with management teams and boards of directors closely
Are you in need of a strategy & results-driven VP or Director of Marketing, Communications, or PR that can bring you closer to your customers & stakeholders while delivering value to your bottom-line? Or know of a position? Let’s talk. You can reach me via:
- Cell: 610.864.0175
- Twitter: @BethHarte
- Facebook: www.facebook.com/bethharte
- LinkedIn: www.linkedin.com/in/bethharte
[Image source: iStock.com]
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Tags: 25 Responses to “For Hire! Searching for My Next Career Opportunity”
The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.theharteofmarketing.com. [If you have a question about what you can use from this blog, click on the above Creative Commons link to learn more.]
Under You Should Hire Me Because I… you forgot to list: …am a really great person highly respected by my peers (because THAT’s certainly true!)
Steve Woodruff recently posted..Inconceivable! The Princess Bride Guide to Leadership
Good luck – and is it bad of me to want to hurry this along so I can see the blogpost that’ll come after you land the job
?
I’m rooting for you, Beth. People say this all the time but I mean it sincerely; any organization would be truly lucky to have you on board. You know I will keep my ears to the ground for you!
Shonali Burke recently posted..Snooki v Toni Morrison
Hi Beth, please post a follow up to this entry. Would love to know if this job searching strategy works/worked. Best of luck!
David Venn recently posted..Whats your Nonprofit Fundraising Backup Strategy
Steve, Rick, Shonali, thank you for your support!
Hi Beth,
Not sure if you’re interested in nonprofits, but United Way has an opening for VP of Marketing!
https://www.unitedwaytwincities.org/contact_us/careers/career_opportunities/vice_president_marketing/
Good luck in your search!
Kristin
Kristin, thanks for the link!
Beth … Interesting and innovative strategy, but then, that is what you are best at: being both interesting and innovative.
Looking forward to reading about your success!
… Jim
Jim, it is so nice to hear from you! It’s been too long. Thank you for the kind words.
Best of luck with the job search! With all your experience, I imagine someone will scoop you up quickly.
Nikki Stephan recently posted..How Love & What Matters Most in Life Can Quickly Change
Hey Beth, where ya been kiddo? If I can help in any way let me know.
Beth, it is so hard for many of us to sit by and see you having to look so hard. Any company would be lucky to have you and I know a company will wise up soon. It has to, especially with all the people supporting you.
Hi Beth!
My name is Katie Van Domelen – not sure if we’ve ever ran into each other at a conference or event but I work at ExactTarget/CoTweet as a social media marketing consultant. I know we’re looking for someone to fill the position of Global Practice Lead (similar to the VP/Director of Social Strategy title which you listed above). It’s more client centric (how to provide social service to clients rather than how to use social media to further our own marketing program) so I’m not sure if you’re interested in that. But I’ve followed your blog for years so I couldn’t pass up the opp to suggest you come work here
Here’s a link to the description: https://cotweet.com/2011/01/global-practice-lead-social-media/
Either way, best of luck in your search!
Beth, I echo what so many have said here: It’s so hard to understand how you aren’t already employed. I really, really wish Spin Sucks Pro were a year along so we had the budget to hire you.
I’ve shared your blog post in some Facebook and LinkedIn groups and, of course, have my ears open for you.
Gini Dietrich recently posted..PR’s Biggest Mistake When Working With Influencers
[...] After attempting this exercise quietly for some time, I figured it was time to publicly hang my digital shingle out and see if my network of colleagues and friends could help me secure something. I was empowered to do so after seeing Beth Harte’s post earlier this week. [...]
Nikki, Wil, Mary, Gini, thank you so much for the support and kind words! It is really tough out there, but I am hopeful something will work out soon.
Katie, thanks for the help and the link…I will definitely look into the position. I mean, who doesn’t love CoTweet (and EactTarget)?! I know I do!
Beth – sorry to hear you’re pounding the pavement, but good people don’t stay down long, and you’re good people. Break a leg! Let me know if I can help you somehow.
Sean
Beth, you are a marketing/communications rock-star gurl! I know it first-hand from seeing you teach your students to spending time getting in that creative mind of yours.
For anyone reading who has an opening at your company of knows of one, I truly can’t say enough about Beth Harte. She’s brilliant and she’ll lead and take your company’s marketing/communications to the very next level. Anyone with an open VP/Sr. Director-level marketing/communications position MUST talk with her. You’ll be remiss otherwise.
Beth, all the best. I know the right organization will snatch you up and you will be very happy!
Sean and Leigh, thanks for the kind words and support!
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I admire your willingness to put yourself out there, but is this quote an overreach?
“I have worked diligently to become a nationally recognized authority, writer and speaker on integrated marketing & communications that not only bridges traditional and digital media.”
Are there really any leading authorities – aside from published authors – on integrated marketing and communications? There are a lot of self-promoters who claim expertise in what is usually “the obvious”.
Brian, by making that statement, it’s apparent that you don’t read my blog or understand the theory and reality behind integrated marketing. If you did you would recognize that integration is not “the obvious” and that’s why I write and speak about it. Integrated marketing is NOT about matching branding and messaging across tactics. (Well, if you’re stuck in the early 1990s, I guess it is.) How about getting to know me by either speaking to me (#IMCchat is held on Twitter every other Wednesday), reading my blog, or coming to a speaking engagement. In the meantime, I suggest you read anything written by Gulati, Galbraith or Schultz.
(You might want to Google them!)
[...] just received an interesting comment on my “For Hire” post that [...]