Saturday Morning Reads: Books, books, and more books!
This morning, my focus is on a stack of books staring at me that fall into one of the following categories: read, somewhat-read, half-read or not read.
So rather than spending my time reading new found goodies on the Internet, I thought I would sharing my reading list (in no particular order). I don’t know about most people, but for me it’s normal that I read 2-3 books at a time or I poke around in a book until I find what I need (usually a proof point of some sort).
What’s on your reading list?
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders – Adam Morgan
- Think Two Products Ahead: Secrets the Big Advertising Agencies Don’t Want You to Know and How to Use Them for Bigger Profits – Ben Mack
- Killing Giants: 10 Strategies to Topple the Goliath in Your Industry – Stephen Denny
- Ethics in Public Relations – Patricia Parsons
- Strategy from the Outside In: Profiting from Customer Value – George Day, Christine Moorman
- Marketing 3.0: From Products to Customers to the Human Spirit – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- A Sense of Urgency – John Kotter
- The Buying Brain: Secrets for Selling to the Subconscious Mind – A. K. Pradeep
- Gimme! The Human Nature of Successful Marketing – John Hallward
- The Hyper-Social Organization – Francois Gossieaux, Ed Moran
- Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships – Katie Paine
- Open Leadership: How Social Technology Can Transform the Way You Lead – Charlene Li
- Chief Customer Officer : Getting Past Lip Service to Passionate Action – Jeanne Bliss
- Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business – Josh Bernoff, Ted Schadler
- Chief Culture Officer: How to Create a Living, Breathing Corporation – Grant McCraken
- WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace – Sean Moffitt, Mike Dover
- Building Customer-Brand Relationships – Don E.Schultz, et. al.
- Content Rules – Ann Handley, CC Chapman
- The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists – Shep Hyken
- The Dentsu Way – Kotaro Sugiyama, Tim Andree
- Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now – David Meerman Scott
- Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships – Paul Gillin, Eric Schwartzman
[Disclaimer: This list is not an endorsement for any of these books, it is just a list of what I read or plan on reading. All endorsements on this blog come in a shape of a blog post solely focused on said book with further appropriate disclaimers.]
Happy Reading!
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Good Lord, girl! We have to get you out. There is no fiction on here! Read some fiction – stat!
Because I’m typing this from bed, I’ll tell you what’s on my nightstand:
* InStyle (March and April)
* Lucky (April)
* Clients from Hell
* WOW!
* The Billionaire’s Wife
* Bridge of Sighs
* The Hour I First Believed
* Break from the Pack
* The Phantom Tollbooth
* The Memory Keeper’s Daughter
* The Emporer’s Children
* Engage
* The Art of Racing In the Rain
* A Million Miles In a Thousand Years
* Influencer
* A Mercy
* Jonathan Strange & Mr Norrel
* The Host
* The Underdog Advantage
* The NOW Revolution
* The Innovation Secrets of Steve Jobs
* Inbound Marketing
* Delivering Happiness
* Sacred Hearts
On on my Kindle:
* The Book Thief (almost finished)
* The Confession
* Book Yourself Solid
* Content Rules
* Empowered
* Keeping the Feast
* Still Alice
Would you also like the list of books I have yet to buy?!
Read some fiction!
Gini Dietrich recently posted..Gin and Topics- The Entrepreneurial Spirit of Social
Gini, I do read fiction in my “private” life. But this is a marketing blog and so I shared marketing books.
Beth, thank you for sharing a great list of marketing/social media resources in your post. So much to study, so little time …
Great to see we’re reading/studying a lot of the same books.
Recent Digital Marketing Books I’ve Studied Cover-to-Cover & Recommend
* Real-Time Marketing & PR by David Meerman Scott
* Poke the Box by Seth Godin
Digital Marketing Books I’m Studying Right Now
* Six Pixels of Separation by Mitch Joel
* Content Rules by Ann Handley and C.C. Chapman
* Open Leadership by Charlene Li
* Groundswell by Charlene Li and Josh Bernoff
* Marketing in the Age of Google by Vanessa Fox
* Web Analytics 2.0 by Avinash Kaushik
Digital Marketing Books Saying “Start Studying Me”
* Linchpin by Seth Godin
* Social Media Metrics by Jim Sterne
* Trust Agents by Chris Brogan and Julien Smith
Books to Improve Content Writing Skills
* Made to Stick by Chip and Dan Heath (reading this a 2nd time on my Kindle)
* On Writing by Stephen King
* The Elements of Style by William Strunk and E.B. White
Tony Faustino recently posted..Using LinkedIn to Land on Googles Front Page
Beth, you’ve got a great list going! I also have some of those on my reading list. Here are a few more of mine:
The Micro-Script Rules: It’s not what people hear, it’s what they repeat. By Bill Schley
The Nonprofit Marketing Guide. By Kivi Leroux Miller
Linchpin by Seth Godin
Enchantment by Guy Kawasaki
The Attention Economy by Davenport and Beck
Happy reading from one bookworm to another! @kamkansas
So much good content, so little time.
I prefer to listen while I drive. Anyone have recommendations of these that are available and worth listening to on Audible or in audio format? I recently downloaded a book that was an abridged audible book (without realizing it) and I missed so much of the book!
Oh phew! I was really worried about you. This makes me feel much better!!
Gini Dietrich recently posted..Fakehashtaggery
Tony, Kathy, thanks for the additions! I have added The Micro-Script Rules, The Attention Economy
Kelly, I am surprised how many little business books that Audible has given that they are owned by Amazon. I would have thought Amazon would have crushed the audio book market by now. A few that look good are: Delivering Happiness; Start with Why; and Making Ideas Happen. My problem with business books is that I want to highlight, dog-ear the pages, etc.