It’s Time to Get to Work. Arm Yourself with Knowledge.
Regardless of your position within an organization, if you want to see change you need to institute change. Small steps often lead to big change. You have the ability to encourage others to have the confidence and courage to follow. The one thing that I find helps is arming myself with knowledge. You don’t know what you don’t know, right? One of the things I turn to broaden my knowledge are books. It’s amazing what you can learn at such a minimal cost, if you just put the time and effort into it.
Social Media:
- Groundswell: Winning in a World Transformed by Social Technologies – by Charlene Li and Josh Bernoff
- Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It – by Monica L. O’Brien
- Marketing to the Social Web: How Digital Customer Communities Build Your Business – by Larry Weber
- The New Influencers: A Marketer’s Guide to the New Social Media – by Paul Gillin
- Blogging for Business: Everything You Need to Know and Why You Should Care – by Shel Holtz and Ted Demopoulos
- The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right – by Debbie Weil
- Social Media Metrics: How to Measure and Optimize Your Marketing Investment – by Jim Sterne
Marketing:
- microMARKETING – by Greg Verdino
- The New Rules of Marketing & PR – by David Meerman Scott
- IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns – by Don Schultz & Heidi Schultz
- The Buying Brain: Secrets for Selling to the Subconscious Mind – by A. K. Pradeep [Neuromarketing]
- Marketing 3.0: From Products to Customers to the Human Spirit – by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Public Relations:
- Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success – by Katie D. Payne
- PR 2.0: New Media, New Tools, New Audiences – by Deidre Breakenridge
- Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR – by Deidre Breakenridge and Brian Solis
[NOTE: It's apparent that the PR community needs to step up and get to work sharing "new" knowledge in today's PR space. Antiquated tactics just don't work today. Any takers?]
Business:
- Flip the Funnel: How to Use Existing Customers to Gain New Ones – by Joseph Jaffe
- Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand – by Shel Holtz & John Havens
- Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back – by Rohit Bhargava
- Confessions of a Public Speaker – by Scott Berkun [Because whether you like it or not, you are publicly speaking every day, in every meeting...]
- Switch: How to Change Things When Change Is Hard – by Dan and Chip Heath
- Open Leadership: How Social Technology Can Transform the Way You Lead – by Charlene Li
- Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business – by Josh Bernoff and Ted Schadler
- Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click – by Larry Weber
- Paradox of Choice: Why More is Less – by Barry Schwartz
- Rework – by Jason Fried and David Heinemeier Hansson
What book recommendations would you add? But more importantly, why?
[Image Source: KnowledgeisWisdom.com]
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Tags: Books, Marketing, Public Relations, Social Media
12 Responses to “It’s Time to Get to Work. Arm Yourself with Knowledge.”
The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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[...] This post was mentioned on Twitter by Beth Harte, bViral, Adam Cohen, Aaron Strout, Restaurant Marketing and others. Restaurant Marketing said: It’s Time to Get to Work. Arm Yourself with Knowledge. http://restwrx.com/bI3yvo via @BethHarte [...]
Beth–Thank you for gathering these references in one place. I like that you’ve included PR and general marketing books in your list to present a more holistic approach. My list is only focused on Social Media Marketing but some of your general marketing books are great for understanding the underpinnings of social media and how it evolved and continues to influence the course of marketing. Happy marketing-Heidi Cohen
Heidi Cohen recently posted..6 Marketing Lessons from This Year’s Election Days
See,now I think you are doing this just to be mean (my book bill is higher than my electric bill these days)…or perhaps out of the kindness of your heart? Because you don’t want my Kindle to be empty? Seriously, I love your book lists…you have not led me astray yet!
“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.” ~Groucho Marx
Hi Beth, Great list. I know this is an oldie but I still think this is as relevant today as ever: “The Cluetrain Mainfesto”. To me this book should be required reading for all business people, especially marketers. The insight that markets are becoming smarter than companies is still a challenge!
Michael Brenner recently posted..November- The Five Links You Need
OK, girlfriend, now a Kindle is no longer a luxury. We’re in necessity mode. Thanks for the great list!!
Holy smokes!!! This is the best thing I’ve seen since my dissertation reading list! Eep!
[...] role model and someone who calls themselves an expert is action. Beth Harte wrote a post called It’s Time To Get To Work. Arm Yourself With Knowledge. She makes the point that reading is one of the best weapons (or tools) you can have. Instead of [...]
[...] to a number of video reviews — click on the Escape Velocity Bookshelf one on page 2) and Beth Harte (with a list of Social Media primers). I write periodic “Must Read” posts that include my weekly roundup of great posts and [...]
[...] week to a number of video reviews — click on the Escape Velocity Bookshelf one on page 2) and Beth Harte (with a list of Social Media primers). I write periodic “Must Read” posts that include my weekly roundup of great [...]
Glad you all like the list! There are some books that I forgot in the rush to get it up…
One is, “The Digital Handshake” by Paul Chaney. A good book for those just starting to dip their toes into social media!
[...] It’s time to get to work. Arm yourself with knowledge, by Beth Harte. The amount of information and learning packed into this post is, like, [...]
[...] Marketers Fall Into Complacency: Marketers do not recognize their true level of complacency until they passed over for a promotion or are laid off. Then they scramble to catch up, but often it is too late. Industrious marketers embrace that knowledge and education trump complacency. [...]