In all the years of blogging here at The Harte of Marketing, I haven’t really asked for much, but I need your help.
I am looking for examples, case studies (I dread using that term, trust me), or even bread crumb trails that might lead me in the right direction. I’ve been digging around for examples of smart integrated marketing and customer-centric organizations to shine a spotlight on here at The Harte of Marketing.
While exploring the depths of the interwebs (my friend Tish Grier says it’s akin to spelunking), I have found some great articles, examples, interviews, but I know there is more to uncover. I am looking for examples where companies have…
- Integrated social media* into any part of the marketing mix (product development, distribution, etc.)
- Integrated social media* into promotional campaigns (mixing social media with other channels)
- Used data to interact (digital) or message (traditional) customers/prospects based on previous buying habits
- Put their customers at the core of their business through customer service or social media (e.g. customer-centric organizations like Best Buy, Zappos, By Lauren Luke, FedEx)
[*The concept of social media or social media tools]
I’m not picky. I am looking for all sorts of examples! Large companies. Small companies. B2B. B2C. B2B2C. Music. Travel. Sports. Consumer Goods. Food. High-Tech Products and Services.
If you’re the genius behind an organization’s success at making customers or stakeholders happy by not bombarding them with marketing messages but by giving them what they want or need when they need it (or you’ve helped a client to do the same), let me know?
Want to contact me privately? Understood. Reach out to me at beth [at] theharteofmarketing [dot] com.
Thank you in advance!