Archive for September, 2010
microMARKETING: From the One Big Thing to the Right Small Things*
[*Read to the end of the post to find out how to WIN A FREE copy of Greg’s new book!]
When I found out last summer that my friend Greg Verdino was writing a book, I thought “Finally! A chance to get inside of that brilliant mind of his!” And trust me when I say, microMARKETING does not disappoint.
And when I heard about the “lots and lots of small reviews” experiment, I invited myself to the party (thanks again Aaron & Greg!) and asked to blog about Chapter 9.
Just know, I did it for you dear readers! I was going to write a review of Greg’s book anyway (because I had already bought it, read it, and loved it), but this way I could score a FREE book to give away to one lucky micromarketer!
Success through the Right Small Things
“…the concept of the global microbrand—the seemingly humble small business that gets big results by thinking and acting small—not only isn’t oxymoronic; it is actually perfectly in synch with the times.”
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
Tags: 
Dear Marketing & PR Pros: You’re Still Pushing
There have been many conversations around where social media should “live” (marketing or PR or somewhere else) and which silo (marketing or public relations) is gaining a better foothold in managing (internally) or growing (agencies and consultants) social media business.
But in observing daily how both marketing and PR professionals are engaging in social media, I still see a lot of pushing versus engagement and understanding (or maybe even empathy). Even from those who say they “get” social media.
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
In Search of Integrated Marketing Genius
Yeah, you. You’re the genius I am referring to!
In all the years of blogging here at The Harte of Marketing, I haven’t really asked for much, but I need your help.
I am looking for examples, case studies (I dread using that term, trust me), or even bread crumb trails that might lead me in the right direction. I’ve been digging around for examples of smart integrated marketing and customer-centric organizations to shine a spotlight on here at The Harte of Marketing.
While exploring the depths of the interwebs (my friend Tish Grier says it’s akin to spelunking), I have found some great articles, examples, interviews, but I know there is more to uncover. I am looking for examples where companies have…
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
Saturday Morning Reads: Looking Outside the Cubicle Walls
Saturday morning. There’s nothing like waking up after a busy week to a brand new weekend with a fresh pot of coffee or a hot mug of tea. But if you’re like most folks I know, Saturdays include a laundry list (laundry, argh!) of things to accomplish: errands, the gym, sports events, cooking, cleaning, travel, etc. And the pressure to scramble around so that everything is accomplished by Sunday night usually starts at about 8am. I am no different. But starting today, I am doing something different. Come hell, high water or a flying pig in pink tutu I am making Saturday mornings my time to catch up on my reading…at least for a few hours. And I’ll share with you what grabbed my attention on any given Saturday. I never know where my reading might take me or to what depths, but hopefully you’ll enjoy the trek!
1. Harvard Business Review: Why Corporate Leaders Won’t Abolish Performance Reviews
Reason #5: “… too many managers refuse to think hard about the practices that have gone terribly wrong in our business culture, for fear that they will be seen as bad leaders by the world outside their own companies.”
Really? It is a little too late for that. The world outside a company includes—wait for it, because you know it’s coming—customers! While corporations have been hiding their heads in the sands of politics, customers have become keen to bad internal practices.
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
“It’s About People, Stupid.”
I can’t think of a better way to kick off a book that’s not about today’s latest buzz word or tomorrow’s new shiny object, can you?
My friends over at Brains on Fire know better than most that it’s about people. They are the experts behind some of today’s notable and successful word of mouth movements. Their new book, aptly titled “Brains on Fire” (written by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones), graciously shares ten lessons when it comes to creating and sustaining a movement.
Movement? You’ve Lost Me.
Most marketers think in terms of campaigns. The problem with that thinking is that campaigns are short-term and are usually created with one purpose in mind: lead generation. Once the funnel is full and sales stops complaining or the sales quota has been met, it’s time to move onto the next campaign and product or service push. Come on; tell me you don’t live in that world? Say no and I’ll call you a fibber.
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.theharteofmarketing.com. [If you have a question about what you can use from this blog, click on the above Creative Commons link to learn more.]
