Archive for August, 2010
Failed Icon
Failed icon. Sounds like dismal hook to hang one’s hat on doesn’t it? Especially given that most of us have such an aversion to failure in life and business—or even being associated to failure in any way.
When you think of failure, would you consider someone who:
- has spent a large amount of their career on educating and helping corporations and marketers to become customer-centric;
- is a Professor Emeritus at a well-known university that has a graduate program to educate students in being data-driven to ensure that customers’ needs and wants are met;
- has written over 10 books on subjects like driving and determining brand value and measuring ROI; and
- was named one of the 80 Most Influential People in sales and marketing a failure?
No, I wouldn’t either.
Keep Reading, There’s More Goodness!
Even More Goodness! Related Posts:
Posted in Customer-Centric, Integrated Marketing and Communications, Marketing Communications, Public Relations, Relationships | 
Tags: customer-centric marketing, don schultz, integrated communications, integrated marketing, integrated marketing communications, Marketing Communications, Social Media | 
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Tags: customer-centric marketing, don schultz, integrated communications, integrated marketing, integrated marketing communications, Marketing Communications, Social Media |
10 Comments »
The Harte of Marketing by Beth Harte is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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