Walking the Talk: I Am Joining the Serengeti Communications Team
This year I re-launched my blog focusing on Integrated Marketing Communications because it’s the only thing I know as a marketer. Fortunately, I have been part of integrated departments and teams for the past 15 years. Anyone who has experience with IMC knows that the reward of a strategically executed and successful campaign is, well, marketing nirvana.
As I have said, social media isn’t drastically changing marketing, communications or PR… it is just forcing us, as practitioners, back to our roots. For me, it’s about being true to all three, while consistently challenging myself, moving forward with new best practices, continuing to perfect my skills and sticking to my passion for IMC.
While I know a lot of you will be surprised to hear that I will be leaving MarketingProfs (February 28 will be my last day) and the role of community manager; I don’t think you’ll be surprised to learn that I will be moving into a role with Serengeti Communications, that focuses on digital integrated marketing communications (search, social, web, and more) for Serengeti as well as for some of our clients.
Who is Serengeti Communications? Serengeti is a digital marketing consultancy that helps clients understand their market and customers; implement search and social strategies and tools; measure ROI; and learn the skills required to create and sustain successful digital marketing programs. Basing smart, strategic marketing and communications on data in a way that adds value to the bottom line and helps to meet corporate goals is the definition of IMC.
I have loved working with the team at MarketingProfs and our members – both are truly fantastic! The good news is I won’t really be leaving Marketing Profs, as I’ll always be a member. I’ll also be speaking at the upcoming B2B Forum (May 4-5) in Boston, so I’ll get to reunite with everyone.
I am really looking forward to this next phase of my career as I dive into a position that allows me to prove, once again, that social media is a viable part of a sound digital marketing strategy. If you don’t know Serengeti Communications, be sure to get to know us!
[Image: iStock]
Tags: 40 Responses to “Walking the Talk: I Am Joining the Serengeti Communications Team”
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Congrats Beth! Walking the IMC talk is truly where you belong. I’ll be on the road with you!
Anna Barcelos´s last blog ..Five Confessions of an Integrated Marketing Communications Marketer
Best of luck, Beth! Glad you brought your blog back to life so we can continue to follow you.
Nadine
Wow, great news! Congratulations, Beth!
Gradon Tripp´s last blog ..One Bad Egg Spoils the PR Bunch
[...] are very excited to announce that Beth Harte is joining the team at Serengeti Communications. Beth brings a unique, and hard to find [...]
Beth,
I’m sorry to hear Marketing Profs let you slip through their fingers but I am happy to hear you are moving on to a position that will leverage your integrated marketing prowess. Having heard – even at a high level — about some of the awesome opportunities coming your way – I can’t help but be equally excited for your future!
Blessings to you!
Leigh
Beth: I’ll miss your smarts around the International Headquarters, but I’m grateful to still be connected. May will be here before we know it.
Serengeti is gaining a gem!
Ann Handley´s last blog ..The Next Big Thing Is Already Here
Congratulations Beth. Sounds like a good move.
Adam Sherk´s last blog ..AOL Newsroom: A Model for the Future or Shades of 2001?
Wow, Beth, huge news!! So excited for you and wish you all the best! Serengeti is lucky to have you!
Heather
@prTini
It’s always great when you can follow your passion. Congratulations!
Best,
Daria
Daria Steigman´s last blog ..The Secret to a Great Client Relationship
Congratulations Beth!
Great news, and congratulations to you!
amymengel´s last blog ..The social media release is not a PR panacea
Congratulations Beth!
Chel´s last blog ..The Short List : Blog Posts that made my must read list last week
Congrats, Beth! It’s always wonderful news when you’re following your passion. I think this will only provide more great fodder for your blog and #IMCchat. Looking forward to following you in this latest journey!
Daniel Hindin´s last blog ..The science of marketing: What makes IMC different
Awesome Beth – Best wishes- I know you’ll rock the job!
Congratulations Beth – Terrific news. I can only imagine the combination of you and Li together!
Adam Cohen´s last blog ..Donation Connect: Text Some Good
Beth,
Congrats! I hope to see you at B2B Forum in May.
Doug Haslam´s last blog ..Social Media Top 5: Olympic Chaos, Making Mistakes, and Losing Your %&*#
I checked out Serengeti a while back when you linked to them — they seem like a great fit for you. I’m really happy for you!!
Stacy Lukasavitz´s last blog ..Mozes provides mobile marketing miracles for mobs.
Congrats Beth! You will kick some butt there : )
Jackie Huba´s last blog ..Loyalty lessons from Lady Gaga
Beth,
Big news. Sorry to see you leave Marketing Profs staff, but glad to hear you remain a member.
Sean McDonald´s last blog ..Fortune 500- How do you know when you need a community?
Beth,
Congrats and best of luck! I’m really looking forward to reading about social media as a strong component of IMC in your blog.
Warren Sukernek´s last blog ..Tiger Woods – 1 month later
Congrats, Beth! Sounds like an awesome opportunity. Do they know what a prize they are getting?
Connie Reece´s last blog ..@statesman: A case study in using Twitter on breaking news « Pursuing the Complete Community Connection
Beth,
I too am sorry to see you leave Marketing Profs, but am delighted to hear that you will be focusing on a passion. Looking forward to hearing from you more in the future!
Lisa
Congratulations on the move! I look forward to reading the next chapters of your musings.
Melanie Baker´s last blog ..PostRank Analytics: Announcing Custom Pages
Makes perfect sense to me. You’ll rock it.
Marc Meyer´s last blog ..Rethinking the whole influencer thing
That’s very exciting news. Congrats Beth and best of luck in your new endeavor.
Good luck with the new role, Beth. Exciting roads ahead!
Hey everyone! Thank you so much for your support and well wishes, it means a lot to me. I am fortunate to join such a great team (and get back to my passion!), they have been really hard at work helping clients get up and running with digital marketing, really amazing stuff and more to come!
Some of you know Li Evans (@storyspinner), well she and I will be working together now.
And, how could I forget?! I’ll still be blogging over at the Daily Fix. So Ann Handley won’t be getting me out of her hair anytime soon! LOL!
That said, I’ll miss being a part of the team over at MarketingProfs too…a super smart & savvy bunch!
Glad to see you’re taking on new opportunities to grow, Beth. You’ll be a tremendous asset to the new team, just as you have been with MarketingProfs. And as you always have been to all of us!
[...] “I am really looking forward to this next phase of my career as I dive into a position that allows me to prove, once again, that social media is a viable part of a sound digital marketing strategy,” Harte said on her blog. [...]
Congratulations, Beth. I wish you all the best in this new phase of your rich career. Thanks to you I’ve just discovered Serengeti Communications – as an African I find it easy to identify with the name
I’ve just subscribed to the newsletter and also spent some time on the blogs. This is a typical case of “wherever you go, I’ll follow you” LOL
Amadou M. Sall´s last blog ..What Social Network Should You Use to Grow Your Business? | pamorama
I love that you keep seeking growth and new opportunities! This is wonderful news Beth. Congratulations, and I look forward to more of your great insights.
Trish Malloy
Congratulations, Beth! Can’t wait to see what comes of this!
Christa M. Miller´s last blog ..When no one is watching
Beth, this sounds like an amazing opportunity for you. Congrats! Nothing beats working in a role that you love and are truly passionate about.
Jodi Echakowitz´s last blog ..Sporting Events in a Twitter Era
Beth –
Very pumped for you. Being in a job/role/company that allows you to shine with your true passion is the key. Obviously you know that. I wish you nothing but the best. I know you’ll rock it. Can’t wait for our paths to cross face to face again – soon.
Until then….
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
DJ Waldow´s last blog ..The Email Marketing Sphere of Influence & Chamber of Secrets
Best wishes on your new adventure, Beth!
Thanks again everyone! Your well wishes are sending me off on a high note for next week! Very excited about this new adventure.
Congrats!! Well earned, and welcome to agency life
I’m catching up after being out all last week, Beth – congratulations! I really missed your blog and I’m so glad it – and you – are back.
[...] Walking the Talk: I Am Joining the Serengeti Communications Team [...]
Beth: Congratulations to you in your new role at Sergengeti Communications! I’m glad to hear you’ll still be part of MP Daily Fix, and you did a great job managing the MarketingProfs LinkedIn Community. Looking forward to following you here on your blog and Twitter.
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