This year I re-launched my blog focusing on Integrated Marketing Communications because it’s the only thing I know as a marketer. Fortunately, I have been part of integrated departments and teams for the past 15 years. Anyone who has experience with IMC knows that the reward of a strategically executed and successful campaign is, well, marketing nirvana.
As I have said, social media isn’t drastically changing marketing, communications or PR… it is just forcing us, as practitioners, back to our roots. For me, it’s about being true to all three, while consistently challenging myself, moving forward with new best practices, continuing to perfect my skills and sticking to my passion for IMC.
While I know a lot of you will be surprised to hear that I will be leaving MarketingProfs (February 28 will be my last day) and the role of community manager; I don’t think you’ll be surprised to learn that I will be moving into a role with Serengeti Communications, that focuses on digital integrated marketing communications (search, social, web, and more) for Serengeti as well as for some of our clients.
Who is Serengeti Communications? Serengeti is a digital marketing consultancy that helps clients understand their market and customers; implement search and social strategies and tools; measure ROI; and learn the skills required to create and sustain successful digital marketing programs. Basing smart, strategic marketing and communications on data in a way that adds value to the bottom line and helps to meet corporate goals is the definition of IMC.
I have loved working with the team at MarketingProfs and our members – both are truly fantastic! The good news is I won’t really be leaving Marketing Profs, as I’ll always be a member. I’ll also be speaking at the upcoming B2B Forum (May 4-5) in Boston, so I’ll get to reunite with everyone.
I am really looking forward to this next phase of my career as I dive into a position that allows me to prove, once again, that social media is a viable part of a sound digital marketing strategy. If you don’t know Serengeti Communications, be sure to get to know us!