Comments on: Sales-Oriented Versus Market-Oriented Companies

By: Donna Templeton

Donna Templeton — Wed, 02 Jun 2010 16:00:56 +0000

Beth, enjoyed the article. I have a combination background having approx. 10 years sales experience and 10 years marketing experience…this article reminds me that I need to be aware of my heavy promotion/sales bias and to remember that times are indeed changing and the need to be more market oriented. As more marketing is done on the web this means I willl be providing more education type of information…tips on how to leverage the service/product for the customers success vs. 25% off special promotion. Good article to help me see the forest for the trees.

By: Pareto Principle: Market-Oriented and Sales-Oriented in Social | LAF

Pareto Principle: Market-Oriented and Sales-Oriented in Social | LAF — Mon, 15 Feb 2010 13:11:51 +0000

[...] that sucks. If applied to the field, how does that effect market-oriented and sales-oriented teams? Which is the better landscape? Is it a balance of the [...]

By: Marc

Marc — Fri, 12 Feb 2010 20:29:34 +0000

@Jason,I’m all for rebuttal, discussion and disagreement but when you can’t tell us who you are, there’s no reason to put any credence in what you say, nor to attach value to it either. FAIL Bro. Big Fail.
Marc´s last blog ..Social Media Marketing:Do you know enough to know where to begin?

By: Beth Harte

Beth Harte — Thu, 11 Feb 2010 22:44:11 +0000

Rick, thanks! As I said about this isn’t about sales versus marketing at all. It’s about the focus of the company’s culture “If we build it, they will come” (think the Ford Model T) versus “We only build what they want” (think the mass customization like the Dell laptop, etc.). Make sense?

“Jason”, almost anonymous, but not quite…smooth. BTW, your comment makes it clear that you don’t understand the basic fundamentals of Marketing 101 as this post is basic marketing. Also, sales is a FUNCTION of marketing…but any good marketer would know that. Here’s a suggestion/solution for you, try taking a marketing 101 class — it’ll do you good. By the way, I am teaching it this semester, pop on by I’d love to meet you!

By: Jason

Jason — Thu, 11 Feb 2010 22:33:41 +0000

Your article begs the question: Hunnhhh?

It’s clear why you are a one-person, low income shop, Beth. Where have you been for the last 15 years since “selling” became marketing?

Your article is just another example of meaningless words taking up space and time. A few simple-headed words, no suggestions, no solutions…