Comments on: Don’t Talk Out of Both Sides of your Mouth http://www.theharteofmarketing.com/2009/08/talking-out-of-both-sides-of-your-mouth.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: Raul Moreira http://www.theharteofmarketing.com/2009/08/talking-out-of-both-sides-of-your-mouth.html/comment-page-1#comment-2734 Raul Moreira Thu, 03 Sep 2009 01:37:00 +0000 http://www.theharteofmarketing.com/?p=1218#comment-2734 Why is it that these movements to challenge what these guys are trying to shove down our throat is all organized and they are being called disruptions and when the other side does it it is called community organizing for the good of the people? Why is it that these movements to challenge what these guys are trying to shove down our throat is all organized and they are being called disruptions and when the other side does it it is called community organizing for the good of the people?

]]> By: Promotional Products http://www.theharteofmarketing.com/2009/08/talking-out-of-both-sides-of-your-mouth.html/comment-page-1#comment-2690 Promotional Products Wed, 26 Aug 2009 03:44:59 +0000 http://www.theharteofmarketing.com/?p=1218#comment-2690 Great points you make here. With the emergence of all the social networking, it is true that all customers have a voice. However, we as marketers need to use this to our advantage and listen to their voice as instant feedback and improve our business model more frequently. Great points you make here. With the emergence of all the social networking, it is true that all customers have a voice. However, we as marketers need to use this to our advantage and listen to their voice as instant feedback and improve our business model more frequently.

]]> By: Alasdair Munn http://www.theharteofmarketing.com/2009/08/talking-out-of-both-sides-of-your-mouth.html/comment-page-1#comment-2674 Alasdair Munn Tue, 18 Aug 2009 13:02:09 +0000 http://www.theharteofmarketing.com/?p=1218#comment-2674 Interesting. To be seen to be listen, you need to listen. Spin, messaging and manipulating perceptions are all full time, paid up industries. Much effort goes into creating perceptions. "How can we be seen as a listening organisation?" "How can we create buy-in?" Sound bites! Here's a novel idea. If you want to be seen as a person who gives people cake, go out and get some cake and give it to people. .-= Alasdair Munn´s last blog ..<a href="http://alasdairmunn.com/?p=708" rel="nofollow">Broadcasting your Social Media?</a> =-. Interesting. To be seen to be listen, you need to listen.
Spin, messaging and manipulating perceptions are all full time, paid up industries. Much effort goes into creating perceptions. “How can we be seen as a listening organisation?” “How can we create buy-in?” Sound bites!

Here’s a novel idea. If you want to be seen as a person who gives people cake, go out and get some cake and give it to people.
.-= Alasdair Munn´s last blog ..Broadcasting your Social Media? =-.

]]> By: Rick Simmons http://www.theharteofmarketing.com/2009/08/talking-out-of-both-sides-of-your-mouth.html/comment-page-1#comment-2646 Rick Simmons Tue, 11 Aug 2009 17:53:30 +0000 http://www.theharteofmarketing.com/?p=1218#comment-2646 Perhaps I missed something but would it not be better to know about the conversations and what is being said then for the conversations to be taking place and not know about them. Before the Internet the same conversations took place when you picked up your mail down at the ol post office - now i can have a conversation with a bloke from Australia and get a completely different view. I believe the bigger question is out of all these "conversations" are folks really listening to them or just listening enough to try and shout above everyone else with only partial information. With the new tools comes responsibility and some patience - lets not blame the tools how about changing "the way things have always been done" to embrace the technology? Perhaps I missed something but would it not be better to know about the conversations and what is being said then for the conversations to be taking place and not know about them.
Before the Internet the same conversations took place when you picked up your mail down at the ol post office – now i can have a conversation with a bloke from Australia and get a completely different view.
I believe the bigger question is out of all these “conversations” are folks really listening to them or just listening enough to try and shout above everyone else with only partial information.
With the new tools comes responsibility and some patience – lets not blame the tools how about changing “the way things have always been done” to embrace the technology?

]]> By: Phil Baumann http://www.theharteofmarketing.com/2009/08/talking-out-of-both-sides-of-your-mouth.html/comment-page-1#comment-2644 Phil Baumann Tue, 11 Aug 2009 14:40:15 +0000 http://www.theharteofmarketing.com/?p=1218#comment-2644 Excellent point, Beth. Nobody likes social media hypocrisy. I'd add one caveat though: if the "discussions" and protests are essentially orchestrated by special interests groups and touted as grassroots, it's fair game to call out the practice. Which gets back to your point about open conversation: there's a huge difference between authentic groundswell discussion & old-school manipulation. Fortunately, the Web exposes - one way or another - that kind of deception whenever it happens. A Democracy deserves passionate disagreement founded on civility and reasoning - when both are denied, violence isn't far away. .-= Phil Baumann´s last blog ..<a href="http://feedproxy.google.com/~r/PhilBaumann/~3/ughqY6d2ITk/" rel="nofollow">Why FriendFeed Is An Important Tool</a> =-. Excellent point, Beth. Nobody likes social media hypocrisy.

I’d add one caveat though: if the “discussions” and protests are essentially orchestrated by special interests groups and touted as grassroots, it’s fair game to call out the practice.

Which gets back to your point about open conversation: there’s a huge difference between authentic groundswell discussion & old-school manipulation. Fortunately, the Web exposes – one way or another – that kind of deception whenever it happens.

A Democracy deserves passionate disagreement founded on civility and reasoning – when both are denied, violence isn’t far away.
.-= Phil Baumann´s last blog ..Why FriendFeed Is An Important Tool =-.

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