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	<title>Comments on: The Pickup Line</title>
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	<link>http://www.theharteofmarketing.com/2009/07/the-pickup-line.html</link>
	<description>Marketing and Communications for the Customer-Centric Organization</description>
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		<title>By: Dave Burke - Everyman Links for July 19, 2009</title>
		<link>http://www.theharteofmarketing.com/2009/07/the-pickup-line.html/comment-page-1#comment-2483</link>
		<dc:creator>Dave Burke - Everyman Links for July 19, 2009</dc:creator>
		<pubDate>Sun, 19 Jul 2009 19:08:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1142#comment-2483</guid>
		<description>[...] love your blog!&#160;Beth Harte describes the scene when individuals who say “I love your blog!” hoping to manipulate you through flattery, yet [...]</description>
		<content:encoded><![CDATA[<p>[...] love your blog!&nbsp;Beth Harte describes the scene when individuals who say “I love your blog!” hoping to manipulate you through flattery, yet [...]</p>
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		<title>By: Oats (Justin)</title>
		<link>http://www.theharteofmarketing.com/2009/07/the-pickup-line.html/comment-page-1#comment-2482</link>
		<dc:creator>Oats (Justin)</dc:creator>
		<pubDate>Sun, 19 Jul 2009 14:15:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1142#comment-2482</guid>
		<description>We&#039;re writing a local newspaper article on local bloggers and your blog is really interesting, would you be willing to interview with us?

Umm, my blog is an anonymous blog mostly about a condition I don&#039;t want the local paper readers - eh hem, my mom and her boss, reading about.  No thanks.  If you&#039;d read a single post you&#039;d have gathered the fact that I write under a pseudonym and don&#039;t write for the general public.
.-= Oats (Justin)&#180;s last blog ..&lt;a href=&quot;http://freshestoat.blogspot.com/2009/07/fallout.html&quot; rel=&quot;nofollow&quot;&gt;Fallout&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>We&#8217;re writing a local newspaper article on local bloggers and your blog is really interesting, would you be willing to interview with us?</p>
<p>Umm, my blog is an anonymous blog mostly about a condition I don&#8217;t want the local paper readers &#8211; eh hem, my mom and her boss, reading about.  No thanks.  If you&#8217;d read a single post you&#8217;d have gathered the fact that I write under a pseudonym and don&#8217;t write for the general public.<br />
<span class="cluv"> Oats (Justin)&#180;s last blog ..<a href="http://freshestoat.blogspot.com/2009/07/fallout.html" rel="nofollow">Fallout</a> <span class="heart_tip_box"><img class="heart_tip" alt="My ComLuv Profile" border="0" width="16" height="14" src="http://www.theharteofmarketing.com/wp/wp-content/plugins/commentluv/images/littleheart.gif"/></span></span></p>
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		<title>By: Jason Keath</title>
		<link>http://www.theharteofmarketing.com/2009/07/the-pickup-line.html/comment-page-1#comment-2481</link>
		<dc:creator>Jason Keath</dc:creator>
		<pubDate>Sat, 18 Jul 2009 19:40:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1142#comment-2481</guid>
		<description>I am rarely pitched as a blogger/influencer in any way that could be described as professional. Its always way too promotional, not at all relevant, or simply spam. We need a best practices or some kind of bloggers bill of rights. Something I can point to when I have get a bad pitch, something constructive that can help educate. 

Although I imagine many times, people are just taking the easy way out and not looking to take the time to improve their
.-= Jason Keath&#180;s last blog ..&lt;a href=&quot;http://jasonkeath.com/interactive-websites-need-to-evolve-faster/&quot; rel=&quot;nofollow&quot;&gt;‘Interactive’ Websites Need to Evolve Faster&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I am rarely pitched as a blogger/influencer in any way that could be described as professional. Its always way too promotional, not at all relevant, or simply spam. We need a best practices or some kind of bloggers bill of rights. Something I can point to when I have get a bad pitch, something constructive that can help educate. </p>
<p>Although I imagine many times, people are just taking the easy way out and not looking to take the time to improve their<br />
<span class="cluv"> Jason Keath&#180;s last blog ..<a href="http://jasonkeath.com/interactive-websites-need-to-evolve-faster/" rel="nofollow">‘Interactive’ Websites Need to Evolve Faster</a> <span class="heart_tip_box"><img class="heart_tip" alt="My ComLuv Profile" border="0" width="16" height="14" src="http://www.theharteofmarketing.com/wp/wp-content/plugins/commentluv/images/littleheart.gif"/></span></span></p>
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		<title>By: Beth Harte</title>
		<link>http://www.theharteofmarketing.com/2009/07/the-pickup-line.html/comment-page-1#comment-2466</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Thu, 16 Jul 2009 00:20:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1142#comment-2466</guid>
		<description>@KnealeMann, geez Louise, sounds like you’ve heard them all! ;-) 

@LeslieFishlock, Bah! Classic: OMG I have heard so much about you guys - what is it you do again?

@NarcisoTovar, here’s one you can appreciate “I LOVE your movies!” “Yeah, what’s your favorite scene in X?” “Um, all of them!” Heh.

@DavidSpinks, you know what, even if they don’t read the blog, I’d have more respect if they said that. To your point though, that’s how one does old-fashioned media relations...you call the journalist and say “I am new here (or I just saw your column), and I wanted to introduce myself.” No hidden agendas. Journalists respect that.

@AmyMengel, how about we respond with “I’m just not that into you...” ;-)

@StuartFoster, hey thanks for that! Let’s put it this way, if @DavidSpinks asked me for some Scribnia love...I’d give it to him just because he’s taken the time to get to know me, build a relationship with me, and host a tweetup with me. That’s called relationship building. 

@ChristaMiller, yeah, we’ve all fallen into the trap once or twice! ;-) I think human relations are international. That said, it’s really up to the prospects how they want the clients to build those relations. They might prefer a trip overseas or they might be okay with online networking. It really depends on the culture. 

@RDevinHughes, well, it’s usually “We/I love your blog...how can we work together?” Huh? I don’t even know you. It’s just bad business.

@Susan, I just love your glasses, they are smashing! Tell me, how do you cultivate such amazing internal relationships? You’re phenomenal at it! Any pointers?” ;-) 

@PhilWrzesinski, Classic! How ‘bout: Hey want to do a guest post on topic X? I wrote a post and had over 50 comments and 100 emails!” Duh, didn’t you think *I’d* check you out? 

@DariaSteigman, no they do...see, it’s all very sincere, I promise! ;-) I try to ignore them and I get bombarded with e-mail. It’s like they will do everything in their power to make me crack. 

@MichaelTroiano, You’re my favorite on Facebook, I promise!

@JamieFavreau, it is true, but in business people think that’s the way to get the upperhand over a vendor... “Oh, we think you are great, but how about you come in and present to us so we can get consensus on that.” Oy.

@StacyLukas, gee, I hope they don’t love my blog...or else you’re in trouble. LOL! ;-) BTW, I love you on Twitter and noticed that you like to wear hats, I have a collection of super duper fancy hats that I think your readers and Twitter followers would just love to pieces! Call me, smooches!”

@AdamNeedles, there has not been one single PR person who has pitched me that has engaged in conversation with me here on my blog or on Twitter. And if they are a PR person pitching marketing/PR tools/webinars/etc., that’s pretty sad...and it’s definitely not relationship building. 

@NicoleHamilton, the worst part is we feel guilty, but they have no issue. So many times I’d like to say “You can pick my brain, but it’s $200 an hour...still interested?” Hmmm, maybe I will.

@JasonBaer, It’s a bad habit, I just say what’s on my mind... ;-) Thanks for the compliment, I appreciate it!

@JohnHeaney, LMAO! I think that’s the winner. 

@MichaelRubin, I never said blogger outreach was a bad thing. There are some folks who are great at it because they understand the importance of building relationships with bloggers (typically they are have great relationships with journalists too). The check is in the mail!</description>
		<content:encoded><![CDATA[<p>@KnealeMann, geez Louise, sounds like you’ve heard them all! <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  </p>
<p>@LeslieFishlock, Bah! Classic: OMG I have heard so much about you guys &#8211; what is it you do again?</p>
<p>@NarcisoTovar, here’s one you can appreciate “I LOVE your movies!” “Yeah, what’s your favorite scene in X?” “Um, all of them!” Heh.</p>
<p>@DavidSpinks, you know what, even if they don’t read the blog, I’d have more respect if they said that. To your point though, that’s how one does old-fashioned media relations&#8230;you call the journalist and say “I am new here (or I just saw your column), and I wanted to introduce myself.” No hidden agendas. Journalists respect that.</p>
<p>@AmyMengel, how about we respond with “I’m just not that into you&#8230;” <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>@StuartFoster, hey thanks for that! Let’s put it this way, if @DavidSpinks asked me for some Scribnia love&#8230;I’d give it to him just because he’s taken the time to get to know me, build a relationship with me, and host a tweetup with me. That’s called relationship building. </p>
<p>@ChristaMiller, yeah, we’ve all fallen into the trap once or twice! <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  I think human relations are international. That said, it’s really up to the prospects how they want the clients to build those relations. They might prefer a trip overseas or they might be okay with online networking. It really depends on the culture. </p>
<p>@RDevinHughes, well, it’s usually “We/I love your blog&#8230;how can we work together?” Huh? I don’t even know you. It’s just bad business.</p>
<p>@Susan, I just love your glasses, they are smashing! Tell me, how do you cultivate such amazing internal relationships? You’re phenomenal at it! Any pointers?” <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  </p>
<p>@PhilWrzesinski, Classic! How ‘bout: Hey want to do a guest post on topic X? I wrote a post and had over 50 comments and 100 emails!” Duh, didn’t you think *I’d* check you out? </p>
<p>@DariaSteigman, no they do&#8230;see, it’s all very sincere, I promise! <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  I try to ignore them and I get bombarded with e-mail. It’s like they will do everything in their power to make me crack. </p>
<p>@MichaelTroiano, You’re my favorite on Facebook, I promise!</p>
<p>@JamieFavreau, it is true, but in business people think that’s the way to get the upperhand over a vendor&#8230; “Oh, we think you are great, but how about you come in and present to us so we can get consensus on that.” Oy.</p>
<p>@StacyLukas, gee, I hope they don’t love my blog&#8230;or else you’re in trouble. LOL! <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  BTW, I love you on Twitter and noticed that you like to wear hats, I have a collection of super duper fancy hats that I think your readers and Twitter followers would just love to pieces! Call me, smooches!”</p>
<p>@AdamNeedles, there has not been one single PR person who has pitched me that has engaged in conversation with me here on my blog or on Twitter. And if they are a PR person pitching marketing/PR tools/webinars/etc., that’s pretty sad&#8230;and it’s definitely not relationship building. </p>
<p>@NicoleHamilton, the worst part is we feel guilty, but they have no issue. So many times I’d like to say “You can pick my brain, but it’s $200 an hour&#8230;still interested?” Hmmm, maybe I will.</p>
<p>@JasonBaer, It’s a bad habit, I just say what’s on my mind&#8230; <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  Thanks for the compliment, I appreciate it!</p>
<p>@JohnHeaney, LMAO! I think that’s the winner. </p>
<p>@MichaelRubin, I never said blogger outreach was a bad thing. There are some folks who are great at it because they understand the importance of building relationships with bloggers (typically they are have great relationships with journalists too). The check is in the mail!</p>
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		<title>By: Michael E. Rubin, Empower MediaMarketing</title>
		<link>http://www.theharteofmarketing.com/2009/07/the-pickup-line.html/comment-page-1#comment-2465</link>
		<dc:creator>Michael E. Rubin, Empower MediaMarketing</dc:creator>
		<pubDate>Wed, 15 Jul 2009 19:23:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1142#comment-2465</guid>
		<description>The other instant giveaway?  &quot;Great post!&quot;

:)

Blogger outreach is not a bad thing in itself.  It really isn&#039;t.  But like most things, a lot of education goes a long way.  As a PR guy, I can tell you that it&#039;s important to educate the client that this is not a numbers game.  Getting 200 blogs to write about you (or 10,000 new followers on Twitter) doesn&#039;t mean anything if you haven&#039;t taken the time to nurture a community of committed advocates who are passionate about you/your product/your brand. 

And seriously, Beth, I do love your blog.  I&#039;ll even point out which posts have inspired me in the past.

Cheers,
Michael</description>
		<content:encoded><![CDATA[<p>The other instant giveaway?  &#8220;Great post!&#8221;</p>
<p> <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Blogger outreach is not a bad thing in itself.  It really isn&#8217;t.  But like most things, a lot of education goes a long way.  As a PR guy, I can tell you that it&#8217;s important to educate the client that this is not a numbers game.  Getting 200 blogs to write about you (or 10,000 new followers on Twitter) doesn&#8217;t mean anything if you haven&#8217;t taken the time to nurture a community of committed advocates who are passionate about you/your product/your brand. </p>
<p>And seriously, Beth, I do love your blog.  I&#8217;ll even point out which posts have inspired me in the past.</p>
<p>Cheers,<br />
Michael</p>
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