Comments on: How truly serious are you about being social? http://www.theharteofmarketing.com/2009/07/how-truly-serious-are-you-about-being-social.html Marketing and Communications for the Customer-Centric Organization Fri, 30 Jul 2010 20:52:32 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Two Becomes One http://www.theharteofmarketing.com/2009/07/how-truly-serious-are-you-about-being-social.html/comment-page-1#comment-3221 Two Becomes One Tue, 27 Jul 2010 17:07:24 +0000 http://www.theharteofmarketing.com/?p=1177#comment-3221 I think that Mike, Chris and Justin summed this up quite well. People will still find a way to connect. Just because one road closes down, another avenue will open up. People are very resiliant. The tools of the trade may change, but the innovators of the world will be working on new ones. Change and the unknown can be very unsettling, but sometimes it leads to a better way. I think that Mike, Chris and Justin summed this up quite well. People will still find a way to connect. Just because one road closes down, another avenue will open up. People are very resiliant. The tools of the trade may change, but the innovators of the world will be working on new ones. Change and the unknown can be very unsettling, but sometimes it leads to a better way.

]]> By: Twitterversary: 7 things I have learned about Social Media (so far) | Marketing, Public Relations and Social Media Blog | Atlanta, GA http://www.theharteofmarketing.com/2009/07/how-truly-serious-are-you-about-being-social.html/comment-page-1#comment-3029 Twitterversary: 7 things I have learned about Social Media (so far) | Marketing, Public Relations and Social Media Blog | Atlanta, GA Wed, 03 Mar 2010 17:18:37 +0000 http://www.theharteofmarketing.com/?p=1177#comment-3029 [...] game in town. Last year Beth Harte wondered what we’d do if networks like Twitter and LinkedIn Just. Shut. Down. Would your marketing and networking stop? Of course not. Social media has to work with your other [...] [...] game in town. Last year Beth Harte wondered what we’d do if networks like Twitter and LinkedIn Just. Shut. Down. Would your marketing and networking stop? Of course not. Social media has to work with your other [...]

]]> By: 3Hats Communications: Marketing and Public Relations Blog http://www.theharteofmarketing.com/2009/07/how-truly-serious-are-you-about-being-social.html/comment-page-1#comment-2617 3Hats Communications: Marketing and Public Relations Blog Thu, 06 Aug 2009 15:35:15 +0000 http://www.theharteofmarketing.com/?p=1177#comment-2617 [...] week, Beth Harte was thinking out loud and wondered if we would still be Social without Twitter and other social networks.  And most of the responses, mine included, agreed that we’d find [...] [...] week, Beth Harte was thinking out loud and wondered if we would still be Social without Twitter and other social networks.  And most of the responses, mine included, agreed that we’d find [...]

]]> By: BackBone media : blog » Hoe communiceren zonder sociale media? http://www.theharteofmarketing.com/2009/07/how-truly-serious-are-you-about-being-social.html/comment-page-1#comment-2609 BackBone media : blog » Hoe communiceren zonder sociale media? Tue, 04 Aug 2009 09:27:58 +0000 http://www.theharteofmarketing.com/?p=1177#comment-2609 [...] Hoe moet je dan communiceren?” Einde vorige maand werd die vraag gelanceerd op de weblog “The Harte Of Marketing – Opinions & observations on marketing, PR and social media&.... De vraagsteller is, wat had je gedacht, een Amerikaans auteur / communicatie-specialiste, mevrouw [...] [...] Hoe moet je dan communiceren?” Einde vorige maand werd die vraag gelanceerd op de weblog “The Harte Of Marketing – Opinions & observations on marketing, PR and social media&…. De vraagsteller is, wat had je gedacht, een Amerikaans auteur / communicatie-specialiste, mevrouw [...]

]]> By: Justin Kownacki http://www.theharteofmarketing.com/2009/07/how-truly-serious-are-you-about-being-social.html/comment-page-1#comment-2608 Justin Kownacki Tue, 04 Aug 2009 03:45:31 +0000 http://www.theharteofmarketing.com/?p=1177#comment-2608 It's easy to forget that social media isn't about the tools; it's about the users. If all of these tools shut down tomorrow, the (now ex-)users would still be out there. Which tool they would migrate to next is irrelevant because no one can predict where the next hub will be; that's a solution that will be created to solve a problem that doesn't exist yet. And, as much as marketers would love to direct their audience to their new tool of choice, people have a funny way of wandering off the map and into something new. So don't waste energy planning for a backup tool now. Just watch the crowd, go where they go, and always be relevant. .-= Justin Kownacki´s last blog ..<a href="http://www.justinkownacki.com/2009/08/03/5-ugly-truths-about-freelance/" rel="nofollow">5 Ugly Truths About Freelance</a> =-. It’s easy to forget that social media isn’t about the tools; it’s about the users.

If all of these tools shut down tomorrow, the (now ex-)users would still be out there. Which tool they would migrate to next is irrelevant because no one can predict where the next hub will be; that’s a solution that will be created to solve a problem that doesn’t exist yet. And, as much as marketers would love to direct their audience to their new tool of choice, people have a funny way of wandering off the map and into something new.

So don’t waste energy planning for a backup tool now. Just watch the crowd, go where they go, and always be relevant.
Justin Kownacki´s last blog ..5 Ugly Truths About Freelance My ComLuv Profile

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