Comments on: The Seven Holy Grails of Public Relations 2.0 http://www.theharteofmarketing.com/2009/06/the-seven-holy-grails-of-public-relations-20.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: Six elements of effective social media benchmarking « http://www.theharteofmarketing.com/2009/06/the-seven-holy-grails-of-public-relations-20.html/comment-page-1#comment-3093 Six elements of effective social media benchmarking « Mon, 22 Mar 2010 10:26:28 +0000 http://www.theharteofmarketing.com/?p=1106#comment-3093 [...] Harte wrote a post last year in which she outlined the seven holy grails of PR. One of those holy grails was researched [...] [...] Harte wrote a post last year in which she outlined the seven holy grails of PR. One of those holy grails was researched [...]

]]> By: Six Elements of Effective Social Media Benchmarking | Common Sense http://www.theharteofmarketing.com/2009/06/the-seven-holy-grails-of-public-relations-20.html/comment-page-1#comment-3050 Six Elements of Effective Social Media Benchmarking | Common Sense Wed, 10 Mar 2010 20:29:20 +0000 http://www.theharteofmarketing.com/?p=1106#comment-3050 [...] Harte wrote a post last year in which she outlined the seven holy grails of PR. One of those holy grails was researched [...] [...] Harte wrote a post last year in which she outlined the seven holy grails of PR. One of those holy grails was researched [...]

]]> By: greg wood http://www.theharteofmarketing.com/2009/06/the-seven-holy-grails-of-public-relations-20.html/comment-page-1#comment-2295 greg wood Sun, 28 Jun 2009 22:23:52 +0000 http://www.theharteofmarketing.com/?p=1106#comment-2295 that's funny. i listed my twitter url as my website and it took my least tweet. .-= greg wood´s last blog ..<a href="http://twitter.com/bluefishagency/statuses/2364702883" rel="nofollow">bluefishagency: Fooling around with my son at my daughters dance rehearsal. Wife is pissed.</a> =-. that’s funny. i listed my twitter url as my website and it took my least tweet.
.-= greg wood´s last blog ..bluefishagency: Fooling around with my son at my daughters dance rehearsal. Wife is pissed. =-.

]]> By: greg wood http://www.theharteofmarketing.com/2009/06/the-seven-holy-grails-of-public-relations-20.html/comment-page-1#comment-2293 greg wood Sun, 28 Jun 2009 21:48:50 +0000 http://www.theharteofmarketing.com/?p=1106#comment-2293 Yes - between brands and buyers / consumers. Either they do it on their own or we do it on their behalf. It is (in my opinion) the most important grail. If they do it on their own, they need training, best practices, policies and procedures and a full understanding on how to communicate on brand, if we do it for them , we need to immerse ourselves into the company's brand and product. Agencies that figure out how to deliver this service will be very attractive. .-= greg wood´s last blog ..<a href="http://twitter.com/bluefishagency/statuses/2364702883" rel="nofollow">bluefishagency: Fooling around with my son at my daughters dance rehearsal. Wife is pissed.</a> =-. Yes – between brands and buyers / consumers. Either they do it on their own or we do it on their behalf.

It is (in my opinion) the most important grail. If they do it on their own, they need training, best practices, policies and procedures and a full understanding on how to communicate on brand, if we do it for them , we need to immerse ourselves into the company’s brand and product.

Agencies that figure out how to deliver this service will be very attractive.
.-= greg wood´s last blog ..bluefishagency: Fooling around with my son at my daughters dance rehearsal. Wife is pissed. =-.

]]> By: Mike Lizun http://www.theharteofmarketing.com/2009/06/the-seven-holy-grails-of-public-relations-20.html/comment-page-1#comment-2292 Mike Lizun Sun, 28 Jun 2009 21:32:49 +0000 http://www.theharteofmarketing.com/?p=1106#comment-2292 Unless what I suggest is being done across the board, for every client, by every firm, I would consider it something that most firms are still trying to achieve. I don't come across the example I mention much when I engage new clients that have been with other firms, or when speaking to prospect companies. Sometimes it's unheard of, so I would consider it more than just doing a good job, and definitely not par for the course, more like a birdie. Mike .-= Mike Lizun´s last blog ..<a href="http://twitter.com/MikeLizun/statuses/2371792213" rel="nofollow">MikeLizun: Head Strong: Twitter-delphia (philly.com) Here's how news events of the past would play on present-day devices. http://bit.ly/1176sp</a> =-. Unless what I suggest is being done across the board, for every client, by every firm, I would consider it something that most firms are still trying to achieve. I don’t come across the example I mention much when I engage new clients that have been with other firms, or when speaking to prospect companies. Sometimes it’s unheard of, so I would consider it more than just doing a good job, and definitely not par for the course, more like a birdie.

Mike
.-= Mike Lizun´s last blog ..MikeLizun: Head Strong: Twitter-delphia (philly.com) Here’s how news events of the past would play on present-day devices. http://bit.ly/1176sp =-.

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