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	<title>Comments on: Social Media: The marketing miracle!</title>
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	<link>http://www.theharteofmarketing.com/2009/06/social-media-the-marketing-miracle.html</link>
	<description>Focused on Integrated Marketing &#38; Communications</description>
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		<title>By: Alan Moore</title>
		<link>http://www.theharteofmarketing.com/2009/06/social-media-the-marketing-miracle.html/comment-page-1#comment-2429</link>
		<dc:creator>Alan Moore</dc:creator>
		<pubDate>Wed, 08 Jul 2009 19:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=983#comment-2429</guid>
		<description>Agree with much of what you say. But the big point is that the emphasis should not be on the word Medi-JA but the quality of communication. 

Media and its meaning is mediated to the point in this context that it has no meaning.

The real story is the strength of the quality of communication between people.

And current thinking around advertising and Social communication is like mixing oil and water, which is why advertisers and brands fail so spectacularly.</description>
		<content:encoded><![CDATA[<p>Agree with much of what you say. But the big point is that the emphasis should not be on the word Medi-JA but the quality of communication. </p>
<p>Media and its meaning is mediated to the point in this context that it has no meaning.</p>
<p>The real story is the strength of the quality of communication between people.</p>
<p>And current thinking around advertising and Social communication is like mixing oil and water, which is why advertisers and brands fail so spectacularly.</p>
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		<title>By: DaveMurr</title>
		<link>http://www.theharteofmarketing.com/2009/06/social-media-the-marketing-miracle.html/comment-page-1#comment-2083</link>
		<dc:creator>DaveMurr</dc:creator>
		<pubDate>Sun, 14 Jun 2009 18:18:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=983#comment-2083</guid>
		<description>I believe any organization or company  would be better situated if they stopped thinking of social media like some sort of quick guerrilla warfare campaign, and started thinking of it as an exercise in &quot;try&quot;.

Thinking about the times we tried something new.  Tying our shoe, learning to ride a bike, learning a foreign language.

Most often success did not occur overnight.  It took time to accomplish your goal, and a long the way you may have tried different things to succeed.

So the same with Social Media.

&lt;abbr&gt;&lt;em&gt;DaveMurr’s last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/findingthemurr/~3/X7edX_zpMno/&quot; rel=&quot;nofollow&quot;&gt;The Undercurrent&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I believe any organization or company  would be better situated if they stopped thinking of social media like some sort of quick guerrilla warfare campaign, and started thinking of it as an exercise in &#8220;try&#8221;.</p>
<p>Thinking about the times we tried something new.  Tying our shoe, learning to ride a bike, learning a foreign language.</p>
<p>Most often success did not occur overnight.  It took time to accomplish your goal, and a long the way you may have tried different things to succeed.</p>
<p>So the same with Social Media.</p>
<p><abbr><em>DaveMurr’s last blog post..<a href="http://feedproxy.google.com/~r/findingthemurr/~3/X7edX_zpMno/" rel="nofollow">The Undercurrent</a></em></abbr></p>
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		<title>By: Twitted by pilgrimschoice</title>
		<link>http://www.theharteofmarketing.com/2009/06/social-media-the-marketing-miracle.html/comment-page-1#comment-2063</link>
		<dc:creator>Twitted by pilgrimschoice</dc:creator>
		<pubDate>Wed, 10 Jun 2009 17:12:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=983#comment-2063</guid>
		<description>[...] This post was Twitted by pilgrimschoice - Real-url.org [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by pilgrimschoice &#8211; Real-url.org [...]</p>
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		<title>By: Beth Harte</title>
		<link>http://www.theharteofmarketing.com/2009/06/social-media-the-marketing-miracle.html/comment-page-1#comment-2033</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Sun, 07 Jun 2009 11:58:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=983#comment-2033</guid>
		<description>@VictorSEO...marketing isn&#039;t going anywhere. And that&#039;s the misunderstanding most folks have about social media. Social media is about tools and conversation and it doesn&#039;t replace marketing, it only enhances marketing, just like it enhances other areas of business like HR, Customer Service, Sales, etc.

Too much for a comment...I&#039;ll write  a post instead. Thanks for prompting it. :)</description>
		<content:encoded><![CDATA[<p>@VictorSEO&#8230;marketing isn&#8217;t going anywhere. And that&#8217;s the misunderstanding most folks have about social media. Social media is about tools and conversation and it doesn&#8217;t replace marketing, it only enhances marketing, just like it enhances other areas of business like HR, Customer Service, Sales, etc.</p>
<p>Too much for a comment&#8230;I&#8217;ll write  a post instead. Thanks for prompting it. <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Web 2.0 Social Media Marketing &#124; Web 2.0 Website Traffic System</title>
		<link>http://www.theharteofmarketing.com/2009/06/social-media-the-marketing-miracle.html/comment-page-1#comment-2031</link>
		<dc:creator>Web 2.0 Social Media Marketing &#124; Web 2.0 Website Traffic System</dc:creator>
		<pubDate>Sun, 07 Jun 2009 11:37:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=983#comment-2031</guid>
		<description>[...] Social Media: The marketing miracle! &#124; Harte Marketing &#8230;  [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media: The marketing miracle! | Harte Marketing &#8230;  [...]</p>
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