Comments on: Social Media isn’t Replacing Marketing Folks…

By: Are you a social media tease? « Web 2.0.

Are you a social media tease? « Web 2.0. — Fri, 17 Jul 2009 04:42:36 +0000

[...] Mix. This session was an in-depth look into how IBM integrated social media into their traditional marketing mix/plan to engage with an active online SOA (Software Oriented Architecture) community. For this [...]

By: reasonable robinson

reasonable robinson — Thu, 18 Jun 2009 11:47:19 +0000

Marketing is an ambiguous term with several meanings. Philosophically it has always been a business outlook (mind-set) that is concerned with understanding what things 'do' for people not what they 'are'. Therefore it is a strategic endeavour that seeks to understand, create and deliver competitive value propositions. Competitive Strategy is marketing by any other name. Additionally Borden's classification of the 4ps was and always ever was a sense-making tool - its not REAL folks!! Gronross Gummesson et al also suggest 3 more ps Physical appearance, Process and People. The last P is key both internally and externally for the organisation. Whilst marketing folks are expected to be skilled in Social Influence (what communication 'does' not what it 'is') Marketing is so much more that catchy straplines, nice images and blogs reasonable robinson’s last blog post..She Should Have Had 'Gullible' Tatooed On Her Forehead

By: Dave Allen

Dave Allen — Sun, 14 Jun 2009 22:28:11 +0000

It’s amazing how quickly things move on the web. Since I commented above on 6/8/09 Facebook has launched its vanity url. If you haven’t already you should grab one. I feel this feeds into the notion of how the social web moves the discussion away from social media (which I see as a channel for marketers) to participation and hearing.

With that in mind, perception is everything – experiential brand awareness and reputation management trump inbound marketing I believe. Anyway more thoughts here – http://www.social-cache.com/2009/06/authenticity-and-authority-on-the-social-web

By: Beth Harte

Beth Harte — Sun, 14 Jun 2009 22:14:01 +0000

Wow, I don’t think I can add anything more to all the great comments, opinions and insights provided here!

@Hannes, the answer to your question varies by who is saying it. Typically it’s a comment from someone who doesn’t understand the entire marketing mix. They might only understand one portion like communications or SEO.

@ToddRandolph, take a look at @VictorSEO’s comments in the “Social Media: The marketing miracle!” post. That’s what sparked this. As well, it’s just the buzz I have seen through the years. I don’t have any particulars to point you to…sorry.

By: Troy Scheer

Troy Scheer — Wed, 10 Jun 2009 12:28:45 +0000

@Casey Parker You beat me to it and are spot on. It's the 'ol "if you can't dazzle them, baffle them" mentality. The main P in the mix is people (also known as clients and customers). Marketing is everything necessary to attract, nurture and retain customers. Social media is a nice tool in delivering to the get and keep customers objective, but it definitely isn't the objective. We as marketers need to put our customer hats on in setting strategies and tactics (social media) and then measure how well we've attracted, nurtured, and retained while keeping down costs and increasing profits. Once we've "talked the talk" or communicted, the brand best be "walking the walk" and delivering to its customers. Troy Scheer’s last blog post..Welcome to TRANCE Marketing Group!