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	<title>Comments on: Outputs, Outtakes, Outcomes…Oh, my!</title>
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	<link>http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%e2%80%a6oh-my.html</link>
	<description>Marketing and Communications for the Customer-Centric Organization</description>
	<lastBuildDate>Sun, 07 Aug 2011 12:29:07 +0000</lastBuildDate>
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		<title>By: The Two Faces of Marketing &#124; Spin Sucks</title>
		<link>http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%e2%80%a6oh-my.html/comment-page-1#comment-7740</link>
		<dc:creator>The Two Faces of Marketing &#124; Spin Sucks</dc:creator>
		<pubDate>Thu, 03 Mar 2011 18:02:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1116#comment-7740</guid>
		<description>[...] leads to sales team frustration, wasted budget, and lack of ROI. Focused marketers understand planning leads to [...]</description>
		<content:encoded><![CDATA[<p>[...] leads to sales team frustration, wasted budget, and lack of ROI. Focused marketers understand planning leads to [...]</p>
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		<title>By: Neoco &#124; Blog &#124; Why Social Media Is Not For Everyone</title>
		<link>http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%e2%80%a6oh-my.html/comment-page-1#comment-3157</link>
		<dc:creator>Neoco &#124; Blog &#124; Why Social Media Is Not For Everyone</dc:creator>
		<pubDate>Tue, 27 Apr 2010 15:06:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1116#comment-3157</guid>
		<description>[...] and false prophets are all clamoring that social media is king. We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them [...]</description>
		<content:encoded><![CDATA[<p>[...] and false prophets are all clamoring that social media is king. We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them [...]</p>
]]></content:encoded>
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		<title>By: Planning for 2010? Don&#8217;t Forget To Include Measurement &#38; ROI! &#124; MarketingProfs Daily Fix Blog</title>
		<link>http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%e2%80%a6oh-my.html/comment-page-1#comment-2866</link>
		<dc:creator>Planning for 2010? Don&#8217;t Forget To Include Measurement &#38; ROI! &#124; MarketingProfs Daily Fix Blog</dc:creator>
		<pubDate>Fri, 15 Jan 2010 16:12:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1116#comment-2866</guid>
		<description>[...] it! (May 15, 2009) *Major kudos to Katie Paine here, she&#8217;s the go-to-source for this topic. Outputs, Outtakes, Outcomes–Oh, my! (June 29, 2009) *How to get over everything you feared about writing objectives. Getting Buy-in [...]</description>
		<content:encoded><![CDATA[<p>[...] it! (May 15, 2009) *Major kudos to Katie Paine here, she&#8217;s the go-to-source for this topic. Outputs, Outtakes, Outcomes–Oh, my! (June 29, 2009) *How to get over everything you feared about writing objectives. Getting Buy-in [...]</p>
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		<title>By: Beth Harte: Planning for 2010? Don’t Forget To Include Measurement &#38; ROI!</title>
		<link>http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%e2%80%a6oh-my.html/comment-page-1#comment-2847</link>
		<dc:creator>Beth Harte: Planning for 2010? Don’t Forget To Include Measurement &#38; ROI!</dc:creator>
		<pubDate>Thu, 31 Dec 2009 15:14:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1116#comment-2847</guid>
		<description>[...] Outputs, Outtakes, Outcomes…Oh, my! (June 29, 2009)  *How to get over everything you feared about writing objectives. [...]</description>
		<content:encoded><![CDATA[<p>[...] Outputs, Outtakes, Outcomes…Oh, my! (June 29, 2009)  *How to get over everything you feared about writing objectives. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Electric Waffle &#187; Blog Archive &#187; Strategic communication does not exist</title>
		<link>http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%e2%80%a6oh-my.html/comment-page-1#comment-2591</link>
		<dc:creator>The Electric Waffle &#187; Blog Archive &#187; Strategic communication does not exist</dc:creator>
		<pubDate>Sat, 01 Aug 2009 10:07:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=1116#comment-2591</guid>
		<description>[...] http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%E2%80%A6oh-my.html [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%E2%80%A6oh-my.html" rel="nofollow">http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%E2%80%A6oh-my.html</a> [...]</p>
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