Monday and Tuesday I’ll be at the MarketingProfs B2B Forum and I am really looking forward to it! After attending the MarketingProfs’ Digital Marketing Mixer in October, I have no doubt that the B2B Forum will deliver on its promise to re-charge, re-invent, re-engage us marketers! 

The B2B Forum will focus on three key areas: 

• Integrating marketing programs for better results
• Measuring and evaluating marketing programs to prove ROI
• Keeping customers and prospects engaged 

With the economical situation in the US and marketing campaigns, well, just not working quite the way they used to…we can safely say that these are the top three areas a lot of marketers are concerned about. 

I am looking forward to meeting a lot of new people, meeting people I’ve only known online and hanging out with good friends.

While at the B2B Forum Ann Handley and I will be taking turns doing one-on-one Twitter therapy sessions so if your attending and need some help integrating Twitter into your marketing or communications strategy, stop by! 

I also plan on blogging some of the sessions so you can see the value you’ll receive by attending MarketingProfs events. Some of the sessions I’ll be attending include: 

• Marketing 2.0: Integrating Social Media into Your Marketing Mix with Sandy Carter, IBM
• The 2009 Economic Impact on B2B Marketing Budgets and Practices with Roy Young, MarketingProfs; Sandy Carter, IBM; and Laura Ramos, Forrester
• Developing Online Communities that Increase Customer Loyalty with Diane Hessan, Communispace; Gretchen Harding, Intuit; Joanne Del Toro, Network Solutions; Nathan Beverly, WellPoint Corporate Marketing
• Tales from the Trenches, How Organizations are Measuring Value in Social Media with Katie Payne, KDPaine & Partners 

If you’ll be in Boston for the B2B Forum, I hope to see you there!

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