Comments on: Are you a social media tease?

By: Twitter Trackbacks for Are you a social media tease? [theharteofmarketing.com] on Topsy.com

Tue, 01 Sep 2009 23:14:42 +0000

[...] Are you a social media tease? http://www.theharteofmarketing.com/2009/06/are-you-a-social-media-tease.html – view page – cached Beth Harte, Harte Marketing and Communications, discusses how ‘flirting’ with customers on line might end in a disaterous business affair. — From the page [...]

By: Aneta Hall

Aneta Hall — Tue, 23 Jun 2009 00:46:30 +0000

Beth, agree with your on the need for being transparent and sincere with your outreach efforts and having the bandwidth to implement the feedback you receive.
What Sandy’s example illustrated was the Social Media engagement that Project Zero was able to create among future sMash users who happened to be very technically savvy and very enthusiastic about the product. Hoping to find examples of the same or similar level of engagement from audiences that are less technically savvy and less enthusiastic to get involved and help the brand. In that respect Sandy’s example reminds me of B2C buyers who are much more willing to become engaged helping their favorite brand. How can we create a successful product development Social Media outreach to get past the indifference of many of our B2B product users?

By: Lewis Green

Lewis Green — Mon, 15 Jun 2009 13:59:34 +0000

Beth, Excellent post that describes the key to a successful Inbound Marketing process--"how IBM integrated social media into their traditional marketing mix/plan to engage with an active online SOA (Software Oriented Architecture) community." Lewis Green’s last blog post..Just Because You are Hiding Doesn't Mean You are Safe.

By: Beth Harte

Beth Harte — Sun, 14 Jun 2009 22:37:26 +0000

@StuartFoster, it was so great to finally meet you! Thank you for all your wonderful comments and chats…you keep me on my feet!

@JaneCavanaugh, thanks for another real world example of why it’s just so important to listen to everything…even if it’s not what you want to hear or implement. Delivery is the promise that customers want to see.

@LucretiaPruitt, maybe that sweetspot is not using Twitter to crowdsource a new product/service or revisions to a product/service. Maybe the key is to use smaller social media tactics (I am thinking a closed forum or community). Thanks for making me think some more on this one!

@DebRobison, yes, in fact she did. Sandy discussed IBM’s social media council, which is a think tank of IBM employees across disciplines such as country marketing teams, product development, brand management, marketing segments, etc.

@JamieFavreau, ouch! That’s probably the worst example…and it’s time to stop paying. I have felt that way with certain industry associations. They promise a lot and then they don’t deliver…even after doing survey’s of their members. I just don’t get it. BTW, thank you for all your comments here on my blog, I really do appreciate them!

By: Jamie Favreau

Jamie Favreau — Fri, 12 Jun 2009 05:57:07 +0000

I have to agree with you. I am a member of an online paid community. The members have felt wronged for years. They don't get what they paid for or any communication either. I think the community could have been a success if the organization had listened. The community would have grown and it would have been a great place had their been someone to do the listening. So I agree you need to know who your audience is and what they want and need. If you have the resources things can grow and good vibes can be shared all around. Jamie Favreau’s last blog post..NHL, NBC and the FINALS