source:
http://en.wikipedia.org/wiki/Social_media
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I appreciate your coming to speak. While there are those of us that are more advanced in our knowledge/understanding of social media, planning, implementing, measuring, etc., I think we all need to understand that not everyone is at that level. Our office had several in attendance and it was split down the middle: a couple of us understand and have been using SM for years, a couple others are newbies. BUT we ALL benefited from your session.

I think many assume that SM is a magic bullet that will solve all of our problems rather than realizing it is another tool for our tool belt.

Thanks again!
Susan

@ArtAiello, I think the challenge isn’t just who should talk, but who is capable of talking to customers…because the fact is not everyone is suited and organizations know this and know that their resources are limited.

@RandallBeard, “the fact that great marketing is still almost always about understanding what the customer wants and then exceeding those expectations.”

Indeed!! Social media isn’t a band-aid on a bruise nor the cure-all for everything that’s wrong in an organization.

@RobbinBlock, I think noise is the challenge for a lot of folks…in either traditional marketing or social media. And the noise is a lot of people saying things not worth listening to (from a customer’s perspective, that is). It’s imperative to plan, but also to be flexible. If a plan is created and organization ignore feedback and don’t adjust the plan…they will be feeding into the noise.

@NarcisoTovar, why thanks for the compliment, I appreciate that…you are pretty cool yourself! Love the music analogy and a great way to bring your two passions together. Keep up the good work my friend!

@StacyLukas, I often wonder who exactly, which particular person, coined the term “social media.” Was it an analyst firm like Forrester or someone else? Because when I was online chatting…we didn’t call it anything. It was an “online group” or “online friends.” It wasn’t social media. So, I can understand where you are at.

Let me know how that Twitter affair turns out…

@JamieFavreau, I have been saying the same thing… I think we need conversations, blog posts and conferences that have beginner, intermediate and expert levels, because we all aren’t on the same playing field.

@DaveMurr, you are never late! That’s a great question. It could be a lot of misinformation, fear, overload, etc. I think the issue right now is that the term social media is tied to Facebook, MySpace and Twitter (tools versus the concept). So, companies think they need to hire cool kids to help get them there when really it’s just a business communication issue that might be solved with many different “media” ways.

@AriHerzog, I think we need to remember that it takes people time to get used to reading/commenting on blogs. A lot of folks still fear being “public.” The people who we see posting are those who have embraced social media and who live it… Let’s give others some time and encourage them to participate.