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	<title>Comments on: Social Media’s Dirty Little Secret</title>
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	<description>Marketing and Communications for the Customer-Centric Organization</description>
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		<title>By: Don Rua</title>
		<link>http://www.theharteofmarketing.com/2009/05/social-media%e2%80%99s-dirty-little-secret.html/comment-page-1#comment-4228</link>
		<dc:creator>Don Rua</dc:creator>
		<pubDate>Fri, 08 Oct 2010 19:59:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=915#comment-4228</guid>
		<description>@Ari Herzog - I loved your point above. &quot;in the beginning&quot;, both with the ability for all people to create websites, as well as with the &quot;new?&quot; social media empowerment, voices and personalities exploded on the scene. It was manna from heaven, the tower of Babel realized, finally! Most people didn&#039;t have a voice to the masses, it was a select circle working in journalism and mass media, and they didn&#039;t adequately reflect all of us, certainly not each of us. But with the success of some on the web, coupled with the seduction of hanging with the PR6+ crowd, the Technorait 100 crowd, etc., a new elite began to form. The same names on on 20 panels a year, the same book endorsements make the rounds. I applaud Ari&#039;s reminder to keep the new voices coming. The same way immigrants have revitalized America for years, new voices are as important to the global conversation. Best practices, and brilliant insightful commentary is still a supreme value, but always guard against elitism, quid-pro-quo incestual success, stagnation, and the good-ol-bloggers mentality.

Otherwise, keep it coming leaders and visionaries. We aren&#039;t doing anything more than an extension of the same principles behind the printing press or television, but there are certainly more of us doing it, and learning together.

As for so many voracious appetites looking for the &#039;next big thing&#039;, I&#039;m with Art. I enjoy being in front as much as the next guy, but there are more Nordstroms (quality) and Walmarts/McDonalds (practicality), than there are Sharper Image stores. As a society, we can only absorb so many new things at a time, and frankly some people are just exhausted from keeping up with changes. However, there is virtually no limit on our ability to aborb quality experiences and relationships.</description>
		<content:encoded><![CDATA[<p>@Ari Herzog &#8211; I loved your point above. &#8220;in the beginning&#8221;, both with the ability for all people to create websites, as well as with the &#8220;new?&#8221; social media empowerment, voices and personalities exploded on the scene. It was manna from heaven, the tower of Babel realized, finally! Most people didn&#8217;t have a voice to the masses, it was a select circle working in journalism and mass media, and they didn&#8217;t adequately reflect all of us, certainly not each of us. But with the success of some on the web, coupled with the seduction of hanging with the PR6+ crowd, the Technorait 100 crowd, etc., a new elite began to form. The same names on on 20 panels a year, the same book endorsements make the rounds. I applaud Ari&#8217;s reminder to keep the new voices coming. The same way immigrants have revitalized America for years, new voices are as important to the global conversation. Best practices, and brilliant insightful commentary is still a supreme value, but always guard against elitism, quid-pro-quo incestual success, stagnation, and the good-ol-bloggers mentality.</p>
<p>Otherwise, keep it coming leaders and visionaries. We aren&#8217;t doing anything more than an extension of the same principles behind the printing press or television, but there are certainly more of us doing it, and learning together.</p>
<p>As for so many voracious appetites looking for the &#8216;next big thing&#8217;, I&#8217;m with Art. I enjoy being in front as much as the next guy, but there are more Nordstroms (quality) and Walmarts/McDonalds (practicality), than there are Sharper Image stores. As a society, we can only absorb so many new things at a time, and frankly some people are just exhausted from keeping up with changes. However, there is virtually no limit on our ability to aborb quality experiences and relationships.</p>
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		<title>By: A Doggone Good Time &#171; Media Bullseye &#8211; A New Media and Communications Magazine</title>
		<link>http://www.theharteofmarketing.com/2009/05/social-media%e2%80%99s-dirty-little-secret.html/comment-page-1#comment-2961</link>
		<dc:creator>A Doggone Good Time &#171; Media Bullseye &#8211; A New Media and Communications Magazine</dc:creator>
		<pubDate>Fri, 12 Feb 2010 17:18:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=915#comment-2961</guid>
		<description>[...] First, the Roundtable recaps Shonali&#8217;s presentation at the Ragan conference, and how that presentation correlates with Beth Harte&#8217;s post about Social Media&#8217;s Dirty Little Secret. [...]</description>
		<content:encoded><![CDATA[<p>[...] First, the Roundtable recaps Shonali&#8217;s presentation at the Ragan conference, and how that presentation correlates with Beth Harte&#8217;s post about Social Media&#8217;s Dirty Little Secret. [...]</p>
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		<title>By: reactorr online branding</title>
		<link>http://www.theharteofmarketing.com/2009/05/social-media%e2%80%99s-dirty-little-secret.html/comment-page-1#comment-2838</link>
		<dc:creator>reactorr online branding</dc:creator>
		<pubDate>Sun, 13 Dec 2009 20:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=915#comment-2838</guid>
		<description>&quot;The term &quot;Social media&quot; was used first after LinkedIn created their social network application around 2004.&quot;

source:
http://en.wikipedia.org/wiki/Social_media
.-= reactorr online branding&#180;s last blog ..&lt;a href=&quot;http://www.reactorr.com/blog/index.php/2009/12/snake-oil-and-the-kool-aid/&quot; rel=&quot;nofollow&quot;&gt;Snake Oil and the Kool Aid&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>&#8220;The term &#8220;Social media&#8221; was used first after LinkedIn created their social network application around 2004.&#8221;</p>
<p>source:<br />
<a href="http://en.wikipedia.org/wiki/Social_media" rel="nofollow">http://en.wikipedia.org/wiki/Social_media</a><br />
.-= reactorr online branding&#180;s last blog ..<a href="http://www.reactorr.com/blog/index.php/2009/12/snake-oil-and-the-kool-aid/" rel="nofollow">Snake Oil and the Kool Aid</a> =-.</p>
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		<title>By: Susan</title>
		<link>http://www.theharteofmarketing.com/2009/05/social-media%e2%80%99s-dirty-little-secret.html/comment-page-1#comment-2105</link>
		<dc:creator>Susan</dc:creator>
		<pubDate>Mon, 15 Jun 2009 01:17:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=915#comment-2105</guid>
		<description>AAAAHHHHHH! I just now found your blog...well, actually the post about SM leeches a minute ago from a tweet by @markgr.  I was actually at the Fort Worth PRSA meeting.

I appreciate your coming to speak.  While there are those of us that are more advanced in our knowledge/understanding of social media, planning, implementing, measuring, etc., I think we all need to understand that not everyone is at that level.  Our office had several in attendance and it was split down the middle: a couple of us understand and have been using SM for years, a couple others are newbies.  BUT we ALL benefited from your session.

I think many assume that SM is a magic bullet that will solve all of our problems rather than realizing it is another tool for our tool belt. 

Thanks again!
Susan</description>
		<content:encoded><![CDATA[<p>AAAAHHHHHH! I just now found your blog&#8230;well, actually the post about SM leeches a minute ago from a tweet by @markgr.  I was actually at the Fort Worth PRSA meeting.</p>
<p>I appreciate your coming to speak.  While there are those of us that are more advanced in our knowledge/understanding of social media, planning, implementing, measuring, etc., I think we all need to understand that not everyone is at that level.  Our office had several in attendance and it was split down the middle: a couple of us understand and have been using SM for years, a couple others are newbies.  BUT we ALL benefited from your session.</p>
<p>I think many assume that SM is a magic bullet that will solve all of our problems rather than realizing it is another tool for our tool belt. </p>
<p>Thanks again!<br />
Susan</p>
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		<title>By: Social media is like plastic baggies &#124; that damn redhead</title>
		<link>http://www.theharteofmarketing.com/2009/05/social-media%e2%80%99s-dirty-little-secret.html/comment-page-1#comment-1899</link>
		<dc:creator>Social media is like plastic baggies &#124; that damn redhead</dc:creator>
		<pubDate>Mon, 18 May 2009 01:16:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=915#comment-1899</guid>
		<description>[...] while I was over at Beth Harte&#8217;s reading one of her recent posts, where she was discussing social media&#8217;s dirty little secret, which is neither dirty nor a secret: &#8220;. . . social media is NOTHING new. If you want to look [...]</description>
		<content:encoded><![CDATA[<p>[...] while I was over at Beth Harte&#8217;s reading one of her recent posts, where she was discussing social media&#8217;s dirty little secret, which is neither dirty nor a secret: &#8220;. . . social media is NOTHING new. If you want to look [...]</p>
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