Comments on: New, Old, Simple, Easy… Shifting from words to experience

By: Community, Marketing, Balance Harte | Totally Incorrect

Community, Marketing, Balance Harte | Totally Incorrect — Fri, 29 May 2009 19:18:52 +0000

[...] This is especially clear if you read her post “New, Old, Simple, Easy… Shifting from words to experience” over on her blog. [...]

By: David

David — Fri, 29 May 2009 17:55:48 +0000

Very interesting how a little micro community has formed around this story.

I feel a blog post coming

David’s last blog post..Another good reason to use Firefox

By: Beth Harte

Beth Harte — Fri, 29 May 2009 11:52:35 +0000

@David, you did wrap it up perfectly…thanks! To your point, there are still a lot of companies that do marketing that way…the difference is with social media, we (companies who “listen”) know A LOT sooner than later that customers aren’t happy… Tropicana anyone?

@FredHSchlegel, no need to bite nails, my friend…Mark is an ex-coworker, a software developer, who has suddenly taken an interest in marketing for some reason. I am sure David’s and your comments will be very helpful to him…thank you!

@AlasdairMunn, a great analogy. I think we will see social media shifting how internal departments collaborate as well…silos don’t work whether they are marketing silos or organizational silos. Looking forward to reading your post on the subject!

By the way, did I mention how uber-smart you all are? Thanks for the continued insights and great conversation!

By: Alasdair Munn

Alasdair Munn — Fri, 29 May 2009 07:41:08 +0000

Thanks Beth. There is something to be said for taking each situation and project as a new, unique experience. Just as with any sport, the more we do it the more we can rely on our instincts and confidence, but the plays you made in your last game will not work in your current game as the players and situation are different. So much of the conversation online seems to be around positioning the individual verses collaborating, sharing, adding value and acting like a community. I love the spirit of this post. Alasdair Munn’s last blog post..Social Media, a Vehicle to Organisational Change

By: Fred H Schlegel

Fred H Schlegel — Fri, 29 May 2009 04:18:05 +0000

Well, I was biting my nails to see how the conversation would turn out and David wraps it up perfectly with : "It is because of the work that was done up front, to produce a solution to particular needs or to solve problems." We all fall in love with our favorite tools but our job requires an open mind to any method of creating a tighter connection between customer and product. When a marketer accepts that this is a two way communication process that needs to spread throughout the organization then the real work begins. Never easy. Always interesting. Fred H Schlegel’s last blog post..Reality Check - -Have You Out-Innovated Your Customers?