Comments on: Communication silos don’t work

By: Breaking Down Silos Does Not Just Apply to Communications | Common Sense

Breaking Down Silos Does Not Just Apply to Communications | Common Sense — Mon, 23 Aug 2010 17:30:19 +0000

[...] often do you hear that communication silos don’t work? Quite often, right? We’ve probably read at least 10 posts on that over the last couple of years. [...]

By: Breaking Down Silos Doesn’t Just Apply to Communications

Breaking Down Silos Doesn’t Just Apply to Communications — Mon, 19 Jul 2010 12:06:51 +0000

[...] often do you hear that communication silos don’t work? Quite often, right? We’ve probably read at least 10 posts on that over the last couple of years. [...]

By: peninggi badan

peninggi badan — Wed, 23 Jun 2010 03:46:04 +0000

But today, simply put, communication silos don’t work because marketers cannot silo how audiences & communities string together & respond to all the communications they receive. ( “Dear Customer: This message is from PR.

By: Fundraising Headlines – May 11, 2009 | Fundraising Headlines

Fundraising Headlines – May 11, 2009 | Fundraising Headlines — Sat, 24 Apr 2010 16:01:06 +0000

[...] Communication silos don’t work (May 4, 2009, The Art of Marketing Blog) The definition of integrated marketing communications (IMC) on Wikipedia: “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Why is IMC such a struggle? My first thought was to wonder how many agencies and corporations still exist with information silos. Perhaps a lot and maybe that’s the problem? According to “Developing a Creative and Innovative Integrated Marketing Communications Plan“ by James R. Ogden, one insight might be: “Many businesses are organized around departments, which are set up to specialize in given tasks. With this system, companies and organizations build fences around their duties. They become territorial in nature and want no part of corporate overlapping. Each territory needs to be protected by departmental managers, who may fear for their jobs. Because of these organizational structures, it has been hard to sell the marketing concept to many businesses and organizations, but without it there are decreased sales and profits.” James Ogden wrote his book in 1998. Here’s more. http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html [...]

By: Episode 5 – Integrated Marketing Communications | MarkJuleen.com

Wed, 17 Mar 2010 06:37:04 +0000

[...] I think Beth references an interesting topic with integrated marketing communications in her post “Communication Silos Don’t Work”. One of the biggest complaints we continue to hear in our industry is communication breakdown. What [...]