Comments on: Communication silos don’t work http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: Lindsey McCaffrey http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html/comment-page-1#comment-6296 Lindsey McCaffrey Thu, 06 Jan 2011 20:29:17 +0000 http://www.theharteofmarketing.com/?p=899#comment-6296 Great post, Beth! I think part of the resistance to IMC is that companies simply don't have the resources (or patience) to ensure messaging consistency (a by-product of IMC) across an entire organization. Interestingly, one place where I used to work brought someone in to do just that, and all the PR/marketing people considered her a thorn in their side. Go figure! I still believe there is great value in IMC, despite the headaches associated with ensuring it works. It builds trust and makes things clear for your target audience(s). I wrote a similar blog post about integrated messaging a few months ago - take a gander: http://lindseymccaffrey.com/consistent-messaging-how-integrated-marketing-communications-builds-trust/ Great post, Beth!

I think part of the resistance to IMC is that companies simply don’t have the resources (or patience) to ensure messaging consistency (a by-product of IMC) across an entire organization. Interestingly, one place where I used to work brought someone in to do just that, and all the PR/marketing people considered her a thorn in their side. Go figure!

I still believe there is great value in IMC, despite the headaches associated with ensuring it works. It builds trust and makes things clear for your target audience(s).

I wrote a similar blog post about integrated messaging a few months ago – take a gander: http://lindseymccaffrey.com/consistent-messaging-how-integrated-marketing-communications-builds-trust/

]]> By: Breaking Down Silos Does Not Just Apply to Communications | Common Sense http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html/comment-page-1#comment-3238 Breaking Down Silos Does Not Just Apply to Communications | Common Sense Mon, 23 Aug 2010 17:30:19 +0000 http://www.theharteofmarketing.com/?p=899#comment-3238 [...] often do you hear that communication silos don’t work? Quite often, right? We’ve probably read at least 10 posts on that over the last couple of years. [...] [...] often do you hear that communication silos don’t work? Quite often, right? We’ve probably read at least 10 posts on that over the last couple of years. [...]

]]> By: Breaking Down Silos Doesn’t Just Apply to Communications http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html/comment-page-1#comment-3211 Breaking Down Silos Doesn’t Just Apply to Communications Mon, 19 Jul 2010 12:06:51 +0000 http://www.theharteofmarketing.com/?p=899#comment-3211 [...] often do you hear that communication silos don’t work? Quite often, right? We’ve probably read at least 10 posts on that over the last couple of years. [...] [...] often do you hear that communication silos don’t work? Quite often, right? We’ve probably read at least 10 posts on that over the last couple of years. [...]

]]> By: peninggi badan http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html/comment-page-1#comment-3193 peninggi badan Wed, 23 Jun 2010 03:46:04 +0000 http://www.theharteofmarketing.com/?p=899#comment-3193 But today, simply put, communication silos don’t work because marketers cannot silo how audiences & communities string together & respond to all the communications they receive. ( “Dear Customer: This message is from PR. But today, simply put, communication silos don’t work because marketers cannot silo how audiences & communities string together & respond to all the communications they receive. ( “Dear Customer: This message is from PR.

]]> By: Fundraising Headlines – May 11, 2009 | Fundraising Headlines http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html/comment-page-1#comment-3150 Fundraising Headlines – May 11, 2009 | Fundraising Headlines Sat, 24 Apr 2010 16:01:06 +0000 http://www.theharteofmarketing.com/?p=899#comment-3150 [...] Communication silos don’t work (May 4, 2009, The Art of Marketing Blog) The definition of integrated marketing communications (IMC) on Wikipedia: “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Why is IMC such a struggle? My first thought was to wonder how many agencies and corporations still exist with information silos. Perhaps a lot and maybe that’s the problem? According to “Developing a Creative and Innovative Integrated Marketing Communications Plan“ by James R. Ogden, one insight might be: “Many businesses are organized around departments, which are set up to specialize in given tasks. With this system, companies and organizations build fences around their duties. They become territorial in nature and want no part of corporate overlapping. Each territory needs to be protected by departmental managers, who may fear for their jobs. Because of these organizational structures, it has been hard to sell the marketing concept to many businesses and organizations, but without it there are decreased sales and profits.” James Ogden wrote his book in 1998. Here’s more. http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html [...] [...] Communication silos don’t work (May 4, 2009, The Art of Marketing Blog) The definition of integrated marketing communications (IMC) on Wikipedia: “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Why is IMC such a struggle? My first thought was to wonder how many agencies and corporations still exist with information silos. Perhaps a lot and maybe that’s the problem? According to “Developing a Creative and Innovative Integrated Marketing Communications Plan“ by James R. Ogden, one insight might be: “Many businesses are organized around departments, which are set up to specialize in given tasks. With this system, companies and organizations build fences around their duties. They become territorial in nature and want no part of corporate overlapping. Each territory needs to be protected by departmental managers, who may fear for their jobs. Because of these organizational structures, it has been hard to sell the marketing concept to many businesses and organizations, but without it there are decreased sales and profits.” James Ogden wrote his book in 1998. Here’s more. http://www.theharteofmarketing.com/2009/05/communication-silos-dont-work.html [...]

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