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	<title>Comments on: Social Media and Truth</title>
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	<link>http://www.theharteofmarketing.com/2009/04/social-media-and-truth.html</link>
	<description>Marketing and Communications for the Customer-Centric Organization</description>
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		<title>By: Mark Merendino</title>
		<link>http://www.theharteofmarketing.com/2009/04/social-media-and-truth.html/comment-page-1#comment-1906</link>
		<dc:creator>Mark Merendino</dc:creator>
		<pubDate>Tue, 19 May 2009 15:58:09 +0000</pubDate>
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		<description>@BethHarte, what do you find interesting about my question?</description>
		<content:encoded><![CDATA[<p>@BethHarte, what do you find interesting about my question?</p>
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		<title>By: Beth Harte</title>
		<link>http://www.theharteofmarketing.com/2009/04/social-media-and-truth.html/comment-page-1#comment-1904</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Tue, 19 May 2009 01:54:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=872#comment-1904</guid>
		<description>@MarkMerendino, that&#039;s an interesting question coming from a software programmer/developer.</description>
		<content:encoded><![CDATA[<p>@MarkMerendino, that&#8217;s an interesting question coming from a software programmer/developer.</p>
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		<title>By: Mark Merendino</title>
		<link>http://www.theharteofmarketing.com/2009/04/social-media-and-truth.html/comment-page-1#comment-1903</link>
		<dc:creator>Mark Merendino</dc:creator>
		<pubDate>Tue, 19 May 2009 00:56:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=872#comment-1903</guid>
		<description>&quot;Well, as marketers we hire often agencies and consultants to help us solve our marketing challenges…&quot;

Well, my first question about this statement is why do we have to hire agencies and consultants?  We are marketers... Shouldn&#039;t we be qualified to think for ourselves and solve our marketing needs on our own.  We know our products and companies faults and successes, can&#039;t we explain the &quot;truth&quot; to the public better than a third party? Spending money we may or may not have only to take the chance of our message being lost in translation doesn&#039;t make sense to me.  Anyone else?</description>
		<content:encoded><![CDATA[<p>&#8220;Well, as marketers we hire often agencies and consultants to help us solve our marketing challenges…&#8221;</p>
<p>Well, my first question about this statement is why do we have to hire agencies and consultants?  We are marketers&#8230; Shouldn&#8217;t we be qualified to think for ourselves and solve our marketing needs on our own.  We know our products and companies faults and successes, can&#8217;t we explain the &#8220;truth&#8221; to the public better than a third party? Spending money we may or may not have only to take the chance of our message being lost in translation doesn&#8217;t make sense to me.  Anyone else?</p>
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		<title>By: Beth Harte</title>
		<link>http://www.theharteofmarketing.com/2009/04/social-media-and-truth.html/comment-page-1#comment-1902</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Mon, 18 May 2009 22:48:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=872#comment-1902</guid>
		<description>@MarkMeredino, I think you might want to brush up on your blogging guidelines. ;-) I gave credit where credit is due for the image and that is totally acceptable in the blogosphere.</description>
		<content:encoded><![CDATA[<p>@MarkMeredino, I think you might want to brush up on your blogging guidelines. <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  I gave credit where credit is due for the image and that is totally acceptable in the blogosphere.</p>
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	<item>
		<title>By: Mark Merendino</title>
		<link>http://www.theharteofmarketing.com/2009/04/social-media-and-truth.html/comment-page-1#comment-1900</link>
		<dc:creator>Mark Merendino</dc:creator>
		<pubDate>Mon, 18 May 2009 20:32:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=872#comment-1900</guid>
		<description>Is that a royalty free picture of House and the gang?</description>
		<content:encoded><![CDATA[<p>Is that a royalty free picture of House and the gang?</p>
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