Sorry, dreaming…back to the subject at hand. Last night Jim Turner of BlogWorld made an off the cuff statement about having Oprah keynote this year’s BlogWorld that, as you can image, led to a very interesting conversation (be sure to check out both Twitter Searches). The debate ranges from Oprah isn’t a social media expert to Oprah could drive more social media use and increase BlogWorld sponsorships.
Here are my thoughts on all of it… As social media purists-who believe that social media is actually changing marketing and business as we know it-is it fair to give celebrities (as businesses) a pass because they are famous? Would you give Steve Jobs or Richard Branson or any other business (large, medium or small) a pass? Let’s face facts, some celebs have way more time on their hands to Twitter (insert any other social media tool here) than the average CEO or VP of Marketing and yet the business folks are constantly scrutinized and beat up daily for their social media missteps.
Marketing, pure and simple, is about making people part with their money, right? Whether it’s a business, non-profit, government agency, university/college, etc…they are all trying to get you to dig into your wallets and part with your cash. Celebrities are no different. They don’t act in movies or host TV shows because it’s fun. Nope. They do it to entertain you so you will give them LOTS of your money.
When we discuss this brave new world of social media and marketing, we social media purists advise companies that they need to start conversations with customers, prospective, that they need to become part of the community and more. Celebrities are no different. Yes, I get it, some people on Twitter will never care if Ashton or Oprah talk back (that is if the Oprah account is really hers) or if they have ghost bloggers/tweeters or if they never engage with the community. And yes, celebrities could use social media tools for a one way push of messaging (well, not Ashton so much). I get all of that. But…
What if it were really the celebrities blogging/tweeting, etc.? Wouldn’t they experience as much of a reward from social media that we promise to businesses? i.e. more brand evangelists, more revenues, more dialogue that leads to better product, etc.
What do you think? Should celebs be held to the same level of accountability as businesses?