Comments on: Here an expert, there an expert…everywhere an expert http://www.theharteofmarketing.com/2009/04/here-an-expert-there-an-expert%e2%80%a6everywhere-an-expert.html Marketing and Communications for the Customer-Centric Organization Fri, 30 Jul 2010 20:52:32 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Social Media “Experts” | LOHAD - random rumblings on marketing and more http://www.theharteofmarketing.com/2009/04/here-an-expert-there-an-expert%e2%80%a6everywhere-an-expert.html/comment-page-1#comment-2796 Social Media “Experts” | LOHAD - random rumblings on marketing and more Thu, 08 Oct 2009 12:32:18 +0000 http://www.theharteofmarketing.com/?p=812#comment-2796 [...] Here’s a terrific blog post from Harte Marketing and Communications. Don’t miss the comments, the first of which (from Lucretia Pruitt) absolutely nails it: [...] [...] Here’s a terrific blog post from Harte Marketing and Communications. Don’t miss the comments, the first of which (from Lucretia Pruitt) absolutely nails it: [...]

]]> By: Of Job Hunting, Cologne… and Twitter | Waxing UnLyrical http://www.theharteofmarketing.com/2009/04/here-an-expert-there-an-expert%e2%80%a6everywhere-an-expert.html/comment-page-1#comment-1618 Of Job Hunting, Cologne… and Twitter | Waxing UnLyrical Mon, 13 Apr 2009 15:04:54 +0000 http://www.theharteofmarketing.com/?p=812#comment-1618 [...] an “expert” (there are too many wannabe experts floating around these days anyway, as Beth Harte points out in this most excellent post). But you’ve got to be able to talk knowledgeably about it - and you can’t do that if [...] [...] an “expert” (there are too many wannabe experts floating around these days anyway, as Beth Harte points out in this most excellent post). But you’ve got to be able to talk knowledgeably about it – and you can’t do that if [...]

]]> By: Blaine http://www.theharteofmarketing.com/2009/04/here-an-expert-there-an-expert%e2%80%a6everywhere-an-expert.html/comment-page-1#comment-1612 Blaine Sat, 11 Apr 2009 17:35:25 +0000 http://www.theharteofmarketing.com/?p=812#comment-1612 Nice thoughts - agree with most. First, I am not a marketing guru or even close to that connotation (I do know the 4p's and Phillip Kotler though). However, what I am is very knowledgeable about customer experiences and business. I, like you, don't see this as the next new marketing campaign tool, but rather a very strategic organizational tool built around communications of your message in a more personal and much faster and cheaper. Not sure what that qualifies me as though... Second, I have been "playing" with social media in a variety of ways for a couple of years - again with a few key measurements in mind. Can this increase a companies revenues, increase their market share, improve their customer experience and help build loyalty and can it improve differentiation to give a company a competitive advantage. In my mind, if it can't do any of this - it is hype and a waste of time. I personally have seen it do this so I don't believe it is in the hype world - it is in the real world and something that will change the face of businesses forever. Thanks for the post - it is amazing how many people out there today are now all of a sudden "social media experts and guru's" - give me a break... Blaine <abbr><em>Blaine’s last blog post..<a href="http://aceoblog.blogspot.com/2009/04/churches-testing-social.html" rel="nofollow">Churches testing Social Media...powerful</a></abbr></em> Nice thoughts – agree with most.

First, I am not a marketing guru or even close to that connotation (I do know the 4p’s and Phillip Kotler though). However, what I am is very knowledgeable about customer experiences and business. I, like you, don’t see this as the next new marketing campaign tool, but rather a very strategic organizational tool built around communications of your message in a more personal and much faster and cheaper. Not sure what that qualifies me as though…

Second, I have been “playing” with social media in a variety of ways for a couple of years – again with a few key measurements in mind. Can this increase a companies revenues, increase their market share, improve their customer experience and help build loyalty and can it improve differentiation to give a company a competitive advantage. In my mind, if it can’t do any of this – it is hype and a waste of time.

I personally have seen it do this so I don’t believe it is in the hype world – it is in the real world and something that will change the face of businesses forever. Thanks for the post – it is amazing how many people out there today are now all of a sudden “social media experts and guru’s” – give me a break…

Blaine

Blaine’s last blog post..Churches testing Social Media…powerful

]]> By: Social media expert? No. Whatever expert? Yes. | crayon, a new marketing company http://www.theharteofmarketing.com/2009/04/here-an-expert-there-an-expert%e2%80%a6everywhere-an-expert.html/comment-page-1#comment-1611 Social media expert? No. Whatever expert? Yes. | crayon, a new marketing company Sat, 11 Apr 2009 15:44:48 +0000 http://www.theharteofmarketing.com/?p=812#comment-1611 [...] you have probably noticed that a number of people have been debating what qualifies someone to be a social media 'expert.' Is it personal experience or a long list of client case studies?  Is it the title on your business [...] [...] you have probably noticed that a number of people have been debating what qualifies someone to be a social media ‘expert.’ Is it personal experience or a long list of client case studies?  Is it the title on your business [...]

]]> By: Matt Soreco http://www.theharteofmarketing.com/2009/04/here-an-expert-there-an-expert%e2%80%a6everywhere-an-expert.html/comment-page-1#comment-1597 Matt Soreco Thu, 09 Apr 2009 17:28:26 +0000 http://www.theharteofmarketing.com/?p=812#comment-1597 Great post. Took the words right out of my mouth. <abbr><em>Matt Soreco’s last blog post..<a href="http://soreco.blogspot.com/2009/04/bubba-keg-is-now-dead-to-me.html" rel="nofollow">The Bubba Keg is now dead to me</a></abbr></em> Great post. Took the words right out of my mouth.

Matt Soreco’s last blog post..The Bubba Keg is now dead to me

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