Comments on: The Four Faces of Social Media http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html Focused on Integrated Marketing & Communications Fri, 19 Mar 2010 14:57:11 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Mehr Transparenz im Social Media Marketing | Mein Marketing-Blog. http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html/comment-page-2#comment-2663 Mehr Transparenz im Social Media Marketing | Mein Marketing-Blog. Thu, 13 Aug 2009 20:56:13 +0000 http://www.theharteofmarketing.com/?p=779#comment-2663 [...] kleinen oder auch großen sozialen Fehltritte können ganz unterschiedlich sein: Sei es, dass die SEO-Gang sich austobt, um reihenweise Backlinks zu generieren oder dass wirklich die gezielte Manipulation [...] [...] kleinen oder auch großen sozialen Fehltritte können ganz unterschiedlich sein: Sei es, dass die SEO-Gang sich austobt, um reihenweise Backlinks zu generieren oder dass wirklich die gezielte Manipulation [...]

]]> By: Do Twitter users have an obligation to provide value? « Direct Marketing Observations http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html/comment-page-2#comment-1977 Do Twitter users have an obligation to provide value? « Direct Marketing Observations Wed, 03 Jun 2009 15:13:21 +0000 http://www.theharteofmarketing.com/?p=779#comment-1977 [...] Harte a few months back, talked about social media purists in a blog posts about the 4 faces of social media. For the purists out there, I think Twitter is [...] [...] Harte a few months back, talked about social media purists in a blog posts about the 4 faces of social media. For the purists out there, I think Twitter is [...]

]]> By: Discrete Viral Factors That Cause People To Share Crappy Content | Brian Chappell http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html/comment-page-2#comment-1819 Discrete Viral Factors That Cause People To Share Crappy Content | Brian Chappell Mon, 04 May 2009 19:07:36 +0000 http://www.theharteofmarketing.com/?p=779#comment-1819 [...] http://www.catwalkcatfight.com/engagement-rings-child-hunger/ http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html http://www.searchenginejournal.com/google-calendar-time-management/10069/ [...] [...] http://www.catwalkcatfight.com/engagement-rings-child-hunger/ http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html http://www.searchenginejournal.com/google-calendar-time-management/10069/ [...]

]]> By: Wil Reynolds http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html/comment-page-2#comment-1628 Wil Reynolds Wed, 15 Apr 2009 13:39:10 +0000 http://www.theharteofmarketing.com/?p=779#comment-1628 Hey Beth, to be honest its a struggle - but we see it as a struggle worth taking on, you know? Our mindset has shifted to how to add value at every social media interaction, even though we're not a social media company we realize that when clients use social media to add value they get links. Its critical for the SEO firms of today to understand that adding value is the KEY to linkbuilding. Thanks for the shout out! <abbr><em>Wil Reynolds’s last blog post..<a href="http://www.thinkseer.com/blog/3-ways-you-can-turn-your-search-box-into-a-link-building-machine/2009/04/14/" rel="nofollow">3 ways you can turn your search box into a link building machine</a></abbr></em> Hey Beth, to be honest its a struggle – but we see it as a struggle worth taking on, you know? Our mindset has shifted to how to add value at every social media interaction, even though we’re not a social media company we realize that when clients use social media to add value they get links. Its critical for the SEO firms of today to understand that adding value is the KEY to linkbuilding.

Thanks for the shout out!

Wil Reynolds’s last blog post..3 ways you can turn your search box into a link building machine

]]> By: karin koonings @ The Essential Orange http://www.theharteofmarketing.com/2009/03/the-four-faces-of-social-media.html/comment-page-1#comment-1565 karin koonings @ The Essential Orange Sun, 05 Apr 2009 18:44:14 +0000 http://www.theharteofmarketing.com/?p=779#comment-1565 WOW. Passionate discussion. "Social media" is exactly that - a medium. People can use it anyway they want to because it's easily accessible. Similar to another medium, print, you can be a journalist, an advertiser, a commentator (letters to the editor) or simply a subscriber. It feels like the behavior (how people want to use it) is being confused with the application (ways you can use it). Calling oneself a "social media marketer" is like calling oneself, a newspaper marketer. As marketers, PR professionals, journalists or whatever, we need to figure out how to execute our"core purpose" by leveraging the appropriate medium in the digital channel. I think Kotler would agree with that. WOW. Passionate discussion. “Social media” is exactly that – a medium. People can use it anyway they want to because it’s easily accessible. Similar to another medium, print, you can be a journalist, an advertiser, a commentator (letters to the editor) or simply a subscriber.

It feels like the behavior (how people want to use it) is being confused with the application (ways you can use it). Calling oneself a “social media marketer” is like calling oneself, a newspaper marketer. As marketers, PR professionals, journalists or whatever, we need to figure out how to execute our”core purpose” by leveraging the appropriate medium in the digital channel. I think Kotler would agree with that.

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