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	<title>Comments on: Social media transparency: How realistic is it?</title>
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	<link>http://www.theharteofmarketing.com/2009/03/social-media-transparency-how-realistic-is-it.html</link>
	<description>Focused on Integrated Marketing &#38; Communications</description>
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		<title>By: Lessons in Social Media from Super Mario &#124; danny brown</title>
		<link>http://www.theharteofmarketing.com/2009/03/social-media-transparency-how-realistic-is-it.html/comment-page-1#comment-2579</link>
		<dc:creator>Lessons in Social Media from Super Mario &#124; danny brown</dc:creator>
		<pubDate>Thu, 30 Jul 2009 01:25:05 +0000</pubDate>
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		<description>[...] continuously mentioned when talking about social media is the trust factor. Some call it transparency; some call it authenticity; but it boils down to the same things &#8211; does your audience trust [...]</description>
		<content:encoded><![CDATA[<p>[...] continuously mentioned when talking about social media is the trust factor. Some call it transparency; some call it authenticity; but it boils down to the same things &#8211; does your audience trust [...]</p>
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		<title>By: Ann Handley: Guest Post: A Brand&#8217;s Largest Social Media Obstacle &#171; Grove360</title>
		<link>http://www.theharteofmarketing.com/2009/03/social-media-transparency-how-realistic-is-it.html/comment-page-1#comment-2470</link>
		<dc:creator>Ann Handley: Guest Post: A Brand&#8217;s Largest Social Media Obstacle &#171; Grove360</dc:creator>
		<pubDate>Fri, 17 Jul 2009 00:53:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=732#comment-2470</guid>
		<description>[...] trust brand advertising less and less; instead they are looking to friends and family for recommendations. If a brand [...]</description>
		<content:encoded><![CDATA[<p>[...] trust brand advertising less and less; instead they are looking to friends and family for recommendations. If a brand [...]</p>
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		<title>By: Ann Handley: Guest Post: A Brand&#8217;s Largest Social Media Obstacle &#124; The Marketr</title>
		<link>http://www.theharteofmarketing.com/2009/03/social-media-transparency-how-realistic-is-it.html/comment-page-1#comment-2430</link>
		<dc:creator>Ann Handley: Guest Post: A Brand&#8217;s Largest Social Media Obstacle &#124; The Marketr</dc:creator>
		<pubDate>Thu, 09 Jul 2009 18:01:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=732#comment-2430</guid>
		<description>[...] trust brand advertising less and less; instead they are looking to friends and family for recommendations. If a brand [...]</description>
		<content:encoded><![CDATA[<p>[...] trust brand advertising less and less; instead they are looking to friends and family for recommendations. If a brand [...]</p>
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		<title>By: Transparency: How to Develop a Transparent plan to Maximize Value and Build a Brand &#171; Mar&#8217;s PR</title>
		<link>http://www.theharteofmarketing.com/2009/03/social-media-transparency-how-realistic-is-it.html/comment-page-1#comment-1840</link>
		<dc:creator>Transparency: How to Develop a Transparent plan to Maximize Value and Build a Brand &#171; Mar&#8217;s PR</dc:creator>
		<pubDate>Thu, 07 May 2009 07:50:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=732#comment-1840</guid>
		<description>[...] Social media transparency: How realistic is it?  [...]</description>
		<content:encoded><![CDATA[<p>[...] Social media transparency: How realistic is it?  [...]</p>
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		<title>By: If 6 Was 9: Channeling Jimi Hendrix in Social Media &#171; Method + Moxie</title>
		<link>http://www.theharteofmarketing.com/2009/03/social-media-transparency-how-realistic-is-it.html/comment-page-1#comment-1710</link>
		<dc:creator>If 6 Was 9: Channeling Jimi Hendrix in Social Media &#171; Method + Moxie</dc:creator>
		<pubDate>Tue, 21 Apr 2009 19:53:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=732#comment-1710</guid>
		<description>[...] &amp; Communications, put it quite well in a response to a comment on post she write last month: “As for the level of transparency, I think you just get a sense of that…by getting to know the [...]</description>
		<content:encoded><![CDATA[<p>[...] &amp; Communications, put it quite well in a response to a comment on post she write last month: “As for the level of transparency, I think you just get a sense of that…by getting to know the [...]</p>
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