Comments on: Social Media Certification: For the low, low price of… http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html Focused on Integrated Marketing & Communications Fri, 12 Mar 2010 18:36:47 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Lynda http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3045 Lynda Mon, 08 Mar 2010 18:57:03 +0000 http://www.theharteofmarketing.com/?p=626#comment-3045 Oh Beth, I absolutely agree with you. When evaluating a new hire there are many things to take into consideration. Your level of education and experience is far superior to many others who do not have that. I also have seen that you know what you are talking about. But not even a marketing degree is the end-all be-all because I have seen many who come out with degrees and can't put it into practice. I took the HubSpot certification because I wanted to continue learning more and I respected most of the teachers. The trick is to never stop learning, especially in this field that is in continuous change. HubSpot has its own agenda for offering this (get more people to sign up for expensive services) but I got value out of it. Many of us (especially older folks like myself) didn't get marketing degrees (my degree is in Psychology..lol), however I took the time to study all the marketing textbooks and teach myself over many years. One thing I don't see anyone teaching is strategy and planning and project management. This is what you learn with traditional marketing and without this 90% of all marketing campaigns will fail (10% get lucky.) Many are quite quick to throw out the traditional marketers for the new shiny marketers but best practice traditional marketing principles were created over a long period of time and apply today as much as they ever did. HubSpot does offer a lot more than SEO, for what it is worth. Oh Beth, I absolutely agree with you. When evaluating a new hire there are many things to take into consideration. Your level of education and experience is far superior to many others who do not have that. I also have seen that you know what you are talking about. But not even a marketing degree is the end-all be-all because I have seen many who come out with degrees and can’t put it into practice. I took the HubSpot certification because I wanted to continue learning more and I respected most of the teachers. The trick is to never stop learning, especially in this field that is in continuous change. HubSpot has its own agenda for offering this (get more people to sign up for expensive services) but I got value out of it.

Many of us (especially older folks like myself) didn’t get marketing degrees (my degree is in Psychology..lol), however I took the time to study all the marketing textbooks and teach myself over many years.

One thing I don’t see anyone teaching is strategy and planning and project management. This is what you learn with traditional marketing and without this 90% of all marketing campaigns will fail (10% get lucky.) Many are quite quick to throw out the traditional marketers for the new shiny marketers but best practice traditional marketing principles were created over a long period of time and apply today as much as they ever did.

HubSpot does offer a lot more than SEO, for what it is worth.

]]> By: Beth Harte http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3044 Beth Harte Mon, 08 Mar 2010 18:31:00 +0000 http://www.theharteofmarketing.com/?p=626#comment-3044 Sandra, Lynda, thanks for keeping up the comments here. Regardless of what the certification is in folks need to do their homework. There are scammers out there and you need to be aware of who is legit and who is just trying to make a fast buck off of a new trend/buzz word. While I respect the folks at Hubspot, the Hubspot certification is still a certification that doesn't hold much weight. I mean I have done what they "coined" as inbound marketing (which is really just smart SEO) for over 8 years. Do I need to be certified? I don't think so. Should someone who is certified be hired over me? Well, what if they do not have a degree in marketing and I have two? My point is, certifications, while often legit and nice, don't trump other things like university/college degrees, experience and results. Thanks, Beth Sandra, Lynda, thanks for keeping up the comments here. Regardless of what the certification is in folks need to do their homework. There are scammers out there and you need to be aware of who is legit and who is just trying to make a fast buck off of a new trend/buzz word.

While I respect the folks at Hubspot, the Hubspot certification is still a certification that doesn’t hold much weight. I mean I have done what they “coined” as inbound marketing (which is really just smart SEO) for over 8 years. Do I need to be certified? I don’t think so. Should someone who is certified be hired over me? Well, what if they do not have a degree in marketing and I have two? My point is, certifications, while often legit and nice, don’t trump other things like university/college degrees, experience and results.

Thanks,
Beth

]]> By: Lynda http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3041 Lynda Sun, 07 Mar 2010 13:29:48 +0000 http://www.theharteofmarketing.com/?p=626#comment-3041 I checked this morning and the website seems to be down. I'm sure they will get it back up quickly. http://www.inboundmarketing.com/university .-= Lynda´s last blog ..<a href="http://www.beingthebest.ca/index.php?option=com_content&view=article&id=15:being-the-best" rel="nofollow">Online Marketing Consultant</a> =-. I checked this morning and the website seems to be down. I’m sure they will get it back up quickly. http://www.inboundmarketing.com/university
Lynda´s last blog ..Online Marketing Consultant My ComLuv Profile

]]> By: jBenham http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3039 jBenham Sun, 07 Mar 2010 05:44:00 +0000 http://www.theharteofmarketing.com/?p=626#comment-3039 Lynda, where can i find this program being offered by IMU? Lynda,

where can i find this program being offered by IMU?

]]> By: Lynda http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3038 Lynda Sat, 06 Mar 2010 15:22:55 +0000 http://www.theharteofmarketing.com/?p=626#comment-3038 I don't think any of us meant to say we have all stopped learning, my book budget is a huge amount of the operating costs for my company and learning takes up a lot of my time. What we had (I'll speak for myself) objected to was these certification courses that popped up out of no-where, cost a fortune and were teaching very basic stuff. That was actually the point against these certification courses, for me, Social Media and Online marketing was changing so rapidly that getting a certification when most of what you learned was obsolete the next day (and paying huge amounts of money to boot, seemed to benefit only the people collecting the money. My thoughts on this subject have evolved over time. I recently completed the Inbound Marketing certificate program that is sponsored by HubSpot. Before I was against certification (for me). The reasons why I changed my mind and went with IMU was because the intensity and quality of what they were teaching, and, it was free. I don't mind paying for things, but I didn't feel IMU was slapping a course together and charging $2,000 because this was the next fad. IMU took it seriously, gave me access to great professionals and the exam was hard enough to make me feel they were not rubber stamping students. I don’t think any of us meant to say we have all stopped learning, my book budget is a huge amount of the operating costs for my company and learning takes up a lot of my time. What we had (I’ll speak for myself) objected to was these certification courses that popped up out of no-where, cost a fortune and were teaching very basic stuff.

That was actually the point against these certification courses, for me, Social Media and Online marketing was changing so rapidly that getting a certification when most of what you learned was obsolete the next day (and paying huge amounts of money to boot, seemed to benefit only the people collecting the money.

My thoughts on this subject have evolved over time. I recently completed the Inbound Marketing certificate program that is sponsored by HubSpot. Before I was against certification (for me). The reasons why I changed my mind and went with IMU was because the intensity and quality of what they were teaching, and, it was free. I don’t mind paying for things, but I didn’t feel IMU was slapping a course together and charging $2,000 because this was the next fad. IMU took it seriously, gave me access to great professionals and the exam was hard enough to make me feel they were not rubber stamping students.

]]>