Comments on: Social Media Certification: For the low, low price of… http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: Certified Social Media Expert, What? | Green and Clean Mom ™ http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-6216 Certified Social Media Expert, What? | Green and Clean Mom ™ Wed, 15 Dec 2010 13:58:55 +0000 http://www.theharteofmarketing.com/?p=626#comment-6216 [...] I’m not alone in my skeptical thinking, but I’m joined by others in the field like Beth Harte, Andy Quayle and Olivier Blanchard. All of which talk about the dollar amount spent on the [...] [...] I’m not alone in my skeptical thinking, but I’m joined by others in the field like Beth Harte, Andy Quayle and Olivier Blanchard. All of which talk about the dollar amount spent on the [...]

]]> By: Lynda http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3045 Lynda Mon, 08 Mar 2010 18:57:03 +0000 http://www.theharteofmarketing.com/?p=626#comment-3045 Oh Beth, I absolutely agree with you. When evaluating a new hire there are many things to take into consideration. Your level of education and experience is far superior to many others who do not have that. I also have seen that you know what you are talking about. But not even a marketing degree is the end-all be-all because I have seen many who come out with degrees and can't put it into practice. I took the HubSpot certification because I wanted to continue learning more and I respected most of the teachers. The trick is to never stop learning, especially in this field that is in continuous change. HubSpot has its own agenda for offering this (get more people to sign up for expensive services) but I got value out of it. Many of us (especially older folks like myself) didn't get marketing degrees (my degree is in Psychology..lol), however I took the time to study all the marketing textbooks and teach myself over many years. One thing I don't see anyone teaching is strategy and planning and project management. This is what you learn with traditional marketing and without this 90% of all marketing campaigns will fail (10% get lucky.) Many are quite quick to throw out the traditional marketers for the new shiny marketers but best practice traditional marketing principles were created over a long period of time and apply today as much as they ever did. HubSpot does offer a lot more than SEO, for what it is worth. Oh Beth, I absolutely agree with you. When evaluating a new hire there are many things to take into consideration. Your level of education and experience is far superior to many others who do not have that. I also have seen that you know what you are talking about. But not even a marketing degree is the end-all be-all because I have seen many who come out with degrees and can’t put it into practice. I took the HubSpot certification because I wanted to continue learning more and I respected most of the teachers. The trick is to never stop learning, especially in this field that is in continuous change. HubSpot has its own agenda for offering this (get more people to sign up for expensive services) but I got value out of it.

Many of us (especially older folks like myself) didn’t get marketing degrees (my degree is in Psychology..lol), however I took the time to study all the marketing textbooks and teach myself over many years.

One thing I don’t see anyone teaching is strategy and planning and project management. This is what you learn with traditional marketing and without this 90% of all marketing campaigns will fail (10% get lucky.) Many are quite quick to throw out the traditional marketers for the new shiny marketers but best practice traditional marketing principles were created over a long period of time and apply today as much as they ever did.

HubSpot does offer a lot more than SEO, for what it is worth.

]]> By: Beth Harte http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3044 Beth Harte Mon, 08 Mar 2010 18:31:00 +0000 http://www.theharteofmarketing.com/?p=626#comment-3044 Sandra, Lynda, thanks for keeping up the comments here. Regardless of what the certification is in folks need to do their homework. There are scammers out there and you need to be aware of who is legit and who is just trying to make a fast buck off of a new trend/buzz word. While I respect the folks at Hubspot, the Hubspot certification is still a certification that doesn't hold much weight. I mean I have done what they "coined" as inbound marketing (which is really just smart SEO) for over 8 years. Do I need to be certified? I don't think so. Should someone who is certified be hired over me? Well, what if they do not have a degree in marketing and I have two? My point is, certifications, while often legit and nice, don't trump other things like university/college degrees, experience and results. Thanks, Beth Sandra, Lynda, thanks for keeping up the comments here. Regardless of what the certification is in folks need to do their homework. There are scammers out there and you need to be aware of who is legit and who is just trying to make a fast buck off of a new trend/buzz word.

While I respect the folks at Hubspot, the Hubspot certification is still a certification that doesn’t hold much weight. I mean I have done what they “coined” as inbound marketing (which is really just smart SEO) for over 8 years. Do I need to be certified? I don’t think so. Should someone who is certified be hired over me? Well, what if they do not have a degree in marketing and I have two? My point is, certifications, while often legit and nice, don’t trump other things like university/college degrees, experience and results.

Thanks,
Beth

]]> By: Lynda http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3041 Lynda Sun, 07 Mar 2010 13:29:48 +0000 http://www.theharteofmarketing.com/?p=626#comment-3041 I checked this morning and the website seems to be down. I'm sure they will get it back up quickly. http://www.inboundmarketing.com/university .-= Lynda´s last blog ..<a href="http://www.beingthebest.ca/index.php?option=com_content&view=article&id=15:being-the-best" rel="nofollow">Online Marketing Consultant</a> =-. I checked this morning and the website seems to be down. I’m sure they will get it back up quickly. http://www.inboundmarketing.com/university
.-= Lynda´s last blog ..Online Marketing Consultant =-.

]]> By: jBenham http://www.theharteofmarketing.com/2009/01/social-media-certification-for-the-low-low-price-of%e2%80%a6.html/comment-page-2#comment-3039 jBenham Sun, 07 Mar 2010 05:44:00 +0000 http://www.theharteofmarketing.com/?p=626#comment-3039 Lynda, where can i find this program being offered by IMU? Lynda,

where can i find this program being offered by IMU?

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