Comments on: The PR industry needs to get with it http://www.theharteofmarketing.com/2008/12/the-pr-industry-needs-to-get-with-it.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: 10 Foolproof Ways to Waste Money on PR | Solo PR Pro | Successful Freelance PR Consulting http://www.theharteofmarketing.com/2008/12/the-pr-industry-needs-to-get-with-it.html/comment-page-1#comment-7481 10 Foolproof Ways to Waste Money on PR | Solo PR Pro | Successful Freelance PR Consulting Thu, 24 Feb 2011 18:35:45 +0000 http://www.theharteofmarketing.com/?p=510#comment-7481 [...] sure you don’t hire anyone who thinks otherwise, and forget other forms of PR that could be beneficial to a restaurant, such as grass roots [...] [...] sure you don’t hire anyone who thinks otherwise, and forget other forms of PR that could be beneficial to a restaurant, such as grass roots [...]

]]> By: Here’s Why PR Spam Won’t Stop Anytime Soon « David Mullen http://www.theharteofmarketing.com/2008/12/the-pr-industry-needs-to-get-with-it.html/comment-page-1#comment-1011 Here’s Why PR Spam Won’t Stop Anytime Soon « David Mullen Fri, 16 Jan 2009 05:11:34 +0000 http://www.theharteofmarketing.com/?p=510#comment-1011 [...] commented on a recent blog post on the subject from Beth Harte. (She’s brilliant, by the way. I highly recommend subscribing to [...] [...] commented on a recent blog post on the subject from Beth Harte. (She’s brilliant, by the way. I highly recommend subscribing to [...]

]]> By: Beth Harte http://www.theharteofmarketing.com/2008/12/the-pr-industry-needs-to-get-with-it.html/comment-page-1#comment-1010 Beth Harte Fri, 16 Jan 2009 02:17:33 +0000 http://www.theharteofmarketing.com/?p=510#comment-1010 @DavidMullen, thank you for the wonderful insights! You know, the Jr. folks do get the bad name in this game and the fact of the matter is it's the fault of whoever owns/manages the agency. The owners put pressure on Account Directors for revenues, who put pressure on Account Managers, who in turn pressure the juniors...who then get promoted, rise the ranks or move to other agencies and do the same thing to juniors below them...it's like the plague. @TomMartin, hmmm, you really want me to start beating up the ad world too?? ;-) @DavidMullen, thank you for the wonderful insights! You know, the Jr. folks do get the bad name in this game and the fact of the matter is it’s the fault of whoever owns/manages the agency. The owners put pressure on Account Directors for revenues, who put pressure on Account Managers, who in turn pressure the juniors…who then get promoted, rise the ranks or move to other agencies and do the same thing to juniors below them…it’s like the plague.

@TomMartin, hmmm, you really want me to start beating up the ad world too?? ;-)

]]> By: Modern PR: New Incentives to Behave Professionally | soloprpro.com http://www.theharteofmarketing.com/2008/12/the-pr-industry-needs-to-get-with-it.html/comment-page-1#comment-1006 Modern PR: New Incentives to Behave Professionally | soloprpro.com Thu, 15 Jan 2009 14:26:46 +0000 http://www.theharteofmarketing.com/?p=510#comment-1006 [...] is a perception out there, even among those fighting the good fight, that the blanket-broadcasting PR folks are in the majority. It’s my opinion that they are not. [...] [...] is a perception out there, even among those fighting the good fight, that the blanket-broadcasting PR folks are in the majority. It’s my opinion that they are not. [...]

]]> By: Tom Martin http://www.theharteofmarketing.com/2008/12/the-pr-industry-needs-to-get-with-it.html/comment-page-1#comment-1000 Tom Martin Wed, 14 Jan 2009 12:42:09 +0000 http://www.theharteofmarketing.com/?p=510#comment-1000 Beth, I have spent my entire career on the agency side of the world - advertising and pr. You should do us all a favor and keep our soapbox handy, pull it out every so often and blog. But expand your conversation to include advertising agencies too. Last year I did an analysis of the Top 25 Commercials of the last 25 Years, http://budurl.com/AdAgeTom and not one was produced after 1999. Hmmm... wonder why that is... yes, you guessed it. Because just like the PR folks, the Ad folks too are cow towing to demanding clients. Both PR and Advertising agencies could stand a little backbone replacement. Would make the practice of both better and in the long run, more effective. <abbr><em>Tom Martin’s last blog post..<a href="http://feeds.feedburner.com/~r/PositiveDisruptionByTomMartin/~3/510061682/social-media-makes-big-companies-small-again.html" rel="nofollow">Social Media Makes Big Companies Small Again</a></abbr></em> Beth,

I have spent my entire career on the agency side of the world – advertising and pr.

You should do us all a favor and keep our soapbox handy, pull it out every so often and blog.

But expand your conversation to include advertising agencies too. Last year I did an analysis of the Top 25 Commercials of the last 25 Years, http://budurl.com/AdAgeTom and not one was produced after 1999. Hmmm… wonder why that is… yes, you guessed it. Because just like the PR folks, the Ad folks too are cow towing to demanding clients.

Both PR and Advertising agencies could stand a little backbone replacement. Would make the practice of both better and in the long run, more effective.

Tom Martin’s last blog post..Social Media Makes Big Companies Small Again

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