Comments on: Can Social Media be used for Social Good? http://www.theharteofmarketing.com/2008/12/can-social-media-be-used-for-social-good.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: Did Ashton Kutcher Exploit The Children Of Africa? | Blog World Expo Blog http://www.theharteofmarketing.com/2008/12/can-social-media-be-used-for-social-good.html/comment-page-1#comment-1694 Did Ashton Kutcher Exploit The Children Of Africa? | Blog World Expo Blog Mon, 20 Apr 2009 19:57:59 +0000 http://www.theharteofmarketing.com/?p=445#comment-1694 [...] didn’t Kutcher just prove something that many have been saying about Twitter and Social Media all [...] [...] didn’t Kutcher just prove something that many have been saying about Twitter and Social Media all [...]

]]> By: Can Social Media be used for Social Good? (Harte of Marketing) « Social Media for Social Good http://www.theharteofmarketing.com/2008/12/can-social-media-be-used-for-social-good.html/comment-page-1#comment-859 Can Social Media be used for Social Good? (Harte of Marketing) « Social Media for Social Good Thu, 01 Jan 2009 17:56:06 +0000 http://www.theharteofmarketing.com/?p=445#comment-859 [...] Read more of what she has to say. [...] [...] Read more of what she has to say. [...]

]]> By: Pew/Internet’s Future: A Mile Wide and an Inch Deep » The Buzz Bin http://www.theharteofmarketing.com/2008/12/can-social-media-be-used-for-social-good.html/comment-page-1#comment-690 Pew/Internet’s Future: A Mile Wide and an Inch Deep » The Buzz Bin Tue, 16 Dec 2008 12:14:17 +0000 http://www.theharteofmarketing.com/?p=445#comment-690 [...] do-gooders using social media to create social good (Humanitarian Image by Kretyen)? Not here said 55 percent of the thought leaders. According to [...] [...] do-gooders using social media to create social good (Humanitarian Image by Kretyen)? Not here said 55 percent of the thought leaders. According to [...]

]]> By: Peter Renton http://www.theharteofmarketing.com/2008/12/can-social-media-be-used-for-social-good.html/comment-page-1#comment-677 Peter Renton Fri, 12 Dec 2008 18:45:35 +0000 http://www.theharteofmarketing.com/?p=445#comment-677 Beth, Thanks for the response. I take your point that you need to listen and know where your donors are. If you are the Alzheimers Association and going after the over 50 crowd, social media may not be the place to be. What I hate to see is non-profits wasting their money on direct mail and telemarketing where they would get more bang for their limited budget by investing in online activities. I believe they can share their story and gather donations far more effectively this way. Beth, Thanks for the response. I take your point that you need to listen and know where your donors are. If you are the Alzheimers Association and going after the over 50 crowd, social media may not be the place to be. What I hate to see is non-profits wasting their money on direct mail and telemarketing where they would get more bang for their limited budget by investing in online activities. I believe they can share their story and gather donations far more effectively this way.

]]> By: Beth Harte http://www.theharteofmarketing.com/2008/12/can-social-media-be-used-for-social-good.html/comment-page-1#comment-672 Beth Harte Fri, 12 Dec 2008 02:43:00 +0000 http://www.theharteofmarketing.com/?p=445#comment-672 Everyone, thank you so much for the insights and examples! I think the key for helping non-profits is to provide the ability for people to converge offline too. @TomMartin, thank you so much for the BurgerKing example. It was the perfect convergence of online and offline action. @QuiDiaz, looking forward to your Mashable post! @PeterRenton, I have seen a lot of non-profits embrace social media. The other thing I'd like to add is that I am not sure that jumping right into a blog, Twitter account, Facebook cause, etc. is the way to go. I think non-profits need to sit back and "listen" just like anyone else...and should utilize the tools that their donors/supporters typically use or feel comfortable with. For example, I support St. Jude and the Philadelphia SPCA via Facebook, but I would never donate on there. I prefer to send a check. @Alison Charter-Smith, so glad that we found each other here. I am really looking forward to see how non-profits continue to embrace social media in 2009. And thanks for sharing Allison's blog with me. :) Everyone, thank you so much for the insights and examples! I think the key for helping non-profits is to provide the ability for people to converge offline too.

@TomMartin, thank you so much for the BurgerKing example. It was the perfect convergence of online and offline action.

@QuiDiaz, looking forward to your Mashable post!

@PeterRenton, I have seen a lot of non-profits embrace social media. The other thing I’d like to add is that I am not sure that jumping right into a blog, Twitter account, Facebook cause, etc. is the way to go. I think non-profits need to sit back and “listen” just like anyone else…and should utilize the tools that their donors/supporters typically use or feel comfortable with. For example, I support St. Jude and the Philadelphia SPCA via Facebook, but I would never donate on there. I prefer to send a check.

@Alison Charter-Smith, so glad that we found each other here. I am really looking forward to see how non-profits continue to embrace social media in 2009. And thanks for sharing Allison’s blog with me. :)

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