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	<title>Comments on: Are Social with the Media? Part 2: B2B</title>
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	<link>http://www.theharteofmarketing.com/2008/11/are-social-with-the-media-part-2-b2b.html</link>
	<description>Marketing and Communications for the Customer-Centric Organization</description>
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		<title>By: Beth Harte</title>
		<link>http://www.theharteofmarketing.com/2008/11/are-social-with-the-media-part-2-b2b.html/comment-page-1#comment-557</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Tue, 18 Nov 2008 01:49:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=357#comment-557</guid>
		<description>@TrevorWolf, thanks for stopping by! Actually I didn&#039;t pitch Rich via Twitter. I had interactions with Rich on Twitter, but they were minor. I also retweeted a lot of his blog posts because some of my followers are in the IT industry. 

I pitched Rich via e-mail and he responded via e-mail. As well, unlike most media folks, I told Rich (and Ronnie) that he could review the post before it went live. Asking a journalist or blogger to see their work before it&#039;s published is is a no-no (Rich didn&#039;t ask), but offering to share it was a great step towards establishing a relationship and trust.</description>
		<content:encoded><![CDATA[<p>@TrevorWolf, thanks for stopping by! Actually I didn&#8217;t pitch Rich via Twitter. I had interactions with Rich on Twitter, but they were minor. I also retweeted a lot of his blog posts because some of my followers are in the IT industry. </p>
<p>I pitched Rich via e-mail and he responded via e-mail. As well, unlike most media folks, I told Rich (and Ronnie) that he could review the post before it went live. Asking a journalist or blogger to see their work before it&#8217;s published is is a no-no (Rich didn&#8217;t ask), but offering to share it was a great step towards establishing a relationship and trust.</p>
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		<title>By: TrevorWolfe</title>
		<link>http://www.theharteofmarketing.com/2008/11/are-social-with-the-media-part-2-b2b.html/comment-page-1#comment-556</link>
		<dc:creator>TrevorWolfe</dc:creator>
		<pubDate>Mon, 17 Nov 2008 15:09:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=357#comment-556</guid>
		<description>Extremely insightful Beth.  Sourcing Rich for this article was a great move. I would have loved to hear how the pitch and interaction between you two went via twitter, but the Q&amp;A was quite eye opening. Thanks!</description>
		<content:encoded><![CDATA[<p>Extremely insightful Beth.  Sourcing Rich for this article was a great move. I would have loved to hear how the pitch and interaction between you two went via twitter, but the Q&amp;A was quite eye opening. Thanks!</p>
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		<title>By: Beth Harte</title>
		<link>http://www.theharteofmarketing.com/2008/11/are-social-with-the-media-part-2-b2b.html/comment-page-1#comment-555</link>
		<dc:creator>Beth Harte</dc:creator>
		<pubDate>Thu, 13 Nov 2008 00:51:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=357#comment-555</guid>
		<description>@Susan, glad to have providing something of interest and insight. It&#039;s tough to know what a journalist/blogger is thinking unless you ask. And you can&#039;t do that without a relationship. 

@MackCollier, hmmm, sharing good stuff on Twitter is nothing new to you...you are the master there! LOL! :) Thanks for retweeting these posts for me, it&#039;s much appreciated.</description>
		<content:encoded><![CDATA[<p>@Susan, glad to have providing something of interest and insight. It&#8217;s tough to know what a journalist/blogger is thinking unless you ask. And you can&#8217;t do that without a relationship. </p>
<p>@MackCollier, hmmm, sharing good stuff on Twitter is nothing new to you&#8230;you are the master there! LOL! <img src='http://www.theharteofmarketing.com/wp/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Thanks for retweeting these posts for me, it&#8217;s much appreciated.</p>
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		<title>By: mack collier</title>
		<link>http://www.theharteofmarketing.com/2008/11/are-social-with-the-media-part-2-b2b.html/comment-page-1#comment-554</link>
		<dc:creator>mack collier</dc:creator>
		<pubDate>Wed, 12 Nov 2008 21:20:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=357#comment-554</guid>
		<description>&quot;Some of the Web 2.0 sites, such as Digg, Slashdot and Twitter, have been really helpful in sharing stories that I am interested in, which is also a way to share my expertise. Twitter has been an interesting channel for sharing what I find interesting, as well as posts from Data Center Knowledge. It’s been interesting to build a community on Twitter. At first I thought Twitter was silly, but now it’s become a daily tool and it’s a good way to share and to see what other people are sharing and talking about. There are a lot of people who didn’t know about my site before I was on Twitter. Now it’s a matter of rationing my time between Twitter, Digg, etc.&quot;

Very interesting in regards to Twitter as I have noticed the exact same thing, and now use Twitter as a way to share interesting posts I come across in my feeds.

Like I&#039;m about to do with this one, great stuff Beth!</description>
		<content:encoded><![CDATA[<p>&#8220;Some of the Web 2.0 sites, such as Digg, Slashdot and Twitter, have been really helpful in sharing stories that I am interested in, which is also a way to share my expertise. Twitter has been an interesting channel for sharing what I find interesting, as well as posts from Data Center Knowledge. It’s been interesting to build a community on Twitter. At first I thought Twitter was silly, but now it’s become a daily tool and it’s a good way to share and to see what other people are sharing and talking about. There are a lot of people who didn’t know about my site before I was on Twitter. Now it’s a matter of rationing my time between Twitter, Digg, etc.&#8221;</p>
<p>Very interesting in regards to Twitter as I have noticed the exact same thing, and now use Twitter as a way to share interesting posts I come across in my feeds.</p>
<p>Like I&#8217;m about to do with this one, great stuff Beth!</p>
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		<title>By: Susan</title>
		<link>http://www.theharteofmarketing.com/2008/11/are-social-with-the-media-part-2-b2b.html/comment-page-1#comment-553</link>
		<dc:creator>Susan</dc:creator>
		<pubDate>Wed, 12 Nov 2008 20:38:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.theharteofmarketing.com/?p=357#comment-553</guid>
		<description>This is even more enlightening. There are quite a few gems in there that I either 1) had not heard before 2) thought of before or 3) had a better explanation of &quot;why&quot; than I had heard before. 

Some of this information has me thinking how I can adapt it to use for internal communications, where finding stories is liking pulling teeth. 

Thanks Beth!</description>
		<content:encoded><![CDATA[<p>This is even more enlightening. There are quite a few gems in there that I either 1) had not heard before 2) thought of before or 3) had a better explanation of &#8220;why&#8221; than I had heard before. </p>
<p>Some of this information has me thinking how I can adapt it to use for internal communications, where finding stories is liking pulling teeth. </p>
<p>Thanks Beth!</p>
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