Comments on: Social media inside the echo chamber http://www.theharteofmarketing.com/2008/10/social-media-inside-the-echo-chamber.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: california seo http://www.theharteofmarketing.com/2008/10/social-media-inside-the-echo-chamber.html/comment-page-1#comment-2969 california seo Mon, 15 Feb 2010 02:32:36 +0000 http://www.theharteofmarketing.com/?p=303#comment-2969 Nice post....very useful information..... Nice post….very useful information…..

]]> By: Beth Harte http://www.theharteofmarketing.com/2008/10/social-media-inside-the-echo-chamber.html/comment-page-1#comment-558 Beth Harte Tue, 18 Nov 2008 01:57:41 +0000 http://www.theharteofmarketing.com/?p=303#comment-558 @NicoleAimee, totally agree with your addition. The enthusiasm of evangelists and customers is what is important. Handling an SM outreach this way gives bloggers lots of case study goodness. And we can all use SM case studies to continually show SM's viability. @NicoleAimee, totally agree with your addition. The enthusiasm of evangelists and customers is what is important. Handling an SM outreach this way gives bloggers lots of case study goodness. And we can all use SM case studies to continually show SM’s viability.

]]> By: Nicole Aimee http://www.theharteofmarketing.com/2008/10/social-media-inside-the-echo-chamber.html/comment-page-1#comment-552 Nicole Aimee Wed, 12 Nov 2008 19:18:50 +0000 http://www.theharteofmarketing.com/?p=303#comment-552 beth i couldn't agree with you more. "fish where the fish are." here is what i would add to your proposed strategy and i would love your feedback: for step 9 you wrote, "Utilize their excitement (with their permission, of course) for exposure outside their community (i.e. traditional marketing)." in addition to traditional marketing i would THEN reach out to the top 25 big wig bloggers to let them know of the success of your current campaign utilizing brand evangelists. first you target your core audience and then you go for mass exposure second. this gives bloggers even MORE to write about. pepsi has not only launched a new design, but a successful social media campaign as well. with that said...great great great post beth. -N beth

i couldn’t agree with you more. “fish where the fish are.”

here is what i would add to your proposed strategy and i would love your feedback:

for step 9 you wrote, “Utilize their excitement (with their permission, of course) for exposure outside their community (i.e. traditional marketing).”

in addition to traditional marketing i would THEN reach out to the top 25 big wig bloggers to let them know of the success of your current campaign utilizing brand evangelists. first you target your core audience and then you go for mass exposure second. this gives bloggers even MORE to write about. pepsi has not only launched a new design, but a successful social media campaign as well.

with that said…great great great post beth.

-N

]]> By: The Choice of a Social Media Generation | Last 24 hours news website http://www.theharteofmarketing.com/2008/10/social-media-inside-the-echo-chamber.html/comment-page-1#comment-550 The Choice of a Social Media Generation | Last 24 hours news website Tue, 11 Nov 2008 20:27:22 +0000 http://www.theharteofmarketing.com/?p=303#comment-550 [...] I chatted with Mack while his deliveries were arriving and was interested to see what was going to come of all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth Harte. [...] [...] I chatted with Mack while his deliveries were arriving and was interested to see what was going to come of all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth Harte. [...]

]]> By: Online Marketing Blog » Blog Archive » The Choice of a Social Media Generation http://www.theharteofmarketing.com/2008/10/social-media-inside-the-echo-chamber.html/comment-page-1#comment-525 Online Marketing Blog » Blog Archive » The Choice of a Social Media Generation Mon, 03 Nov 2008 21:26:53 +0000 http://www.theharteofmarketing.com/?p=303#comment-525 [...] I chatted with Mack while his deliveries were arriving and was interested to see what was going to come of all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth Harte. [...] [...] I chatted with Mack while his deliveries were arriving and was interested to see what was going to come of all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth Harte. [...]

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